Ask a Gallery Owner: Should I Donate My Art to Charity Events?
As an artist you could easily give away ten lifetimes’ worth of work to all of the charitable causes that would love to have one of your works in their…
Quick Tip: Make a Folder for Images of Art in Client’s Homes
In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to…
Video: Ask a Gallery Owner | Should I Negotiate with Clients in Order to Make Sales?
In this week’s session I’ll tackle the sometimes tricky question of whether or not negotiating with customers to make a sale is advisable, and, if so, how to negotiate to…
Control Your Time and Become a More Successful Artist
Several months ago, I was on the edge of overload. I had a number of great projects in progress, gallery sales were humming along, and the little things that a…
Collective Wisdom | What to Do with Older, Unsold Artwork
I’m not sure why, but I’ve recently received a lot of questions from artists wondering what to do with older, unsold artwork. Storing old artwork can become a huge challenge,…
Magic Walls | How Some Spaces in My Gallery Sell More Art than Others
Two recent sales both occurred in what I consider to be hotspots in the gallery. What do I mean by “hotspots”? These are areas of the gallery that tend to…
3 Tips to Help You Better Follow Up with Art Buyers and Make More Sales
Case 1: Last summer, I had a woman come into the gallery after having received a copy of our Art Catalogue. She and her husband were nearing the end of…
Ask a Gallery Owner | Succeeding with Exhibitions of your Art in Local Venues
In this week’s Ask a Gallery Owner we’ll talk about maximizing sales when showing your work in local venues and exhibits. View Paola Bueso’s art at paolabuesoart.com
Selling Art | Words that Make a Difference
Several weeks ago, I struck up a conversation with a gentleman who was visiting the gallery and was fascinated with the art gallery business. He is a business owner himself…
Creating Experiences and Telling Stories to Sell More Art
One afternoon, a couple walked into the gallery and headed straight for a wall of the artist Guilloume’s work. I greeted the couple and learned they had been following Guilloume…