Author Archive

About Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

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Here are my most recent posts

RedDot Reader Profile | Susan Jarvis

Salt Lake City artist Susan Nelson Jarvis’s work overflows with texture, color, and life. Her paintings

Branding: Artists, Build your Brand Around Your Name

In today's post, I would like to address a branding question that comes up quite frequently

What to Say When Clients Want to Know if Art is a Good Investment

Not too long ago I received the following question from gallery owner Steve Harrison: I had a

What Kind of Artwork Sells Best?

I'm often asked what kind of artwork sells best - traditional or contemporary, paintings or sculpture,

Artistic Productivity | Cornerstone of a Successful Art Career

Having spent over 20 years in the gallery business, I’ve noticed a key common trait of

RedDot Reader Profile | Karen Blanchet

As you may have noticed, we’ve been taking a bit of a hiatus from Reader Profiles,

Utilizing the Off Season

For many of you, the deep winter is the off season. Because my gallery is located

What is the Scariest Thing you Face as an Artist? | Overcoming Your Fears

I'm sure I've only scratched the surface of the fears you face as an artist, and

Ask a Gallery Owner | Should I Use a Pseudonym?

Do you think it's a bad business move to give yourself an artist name? If when

Does an Art Education Matter?

Whenever I’m talking to artists about their biographies or resumes, the question of art education, or