Author Archive

About Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

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Here are my most recent posts

Quick Art Marketing Tip | Request a Photo of Artwork Recently Purchased

I’ve written extensively about the process of selling art – everything from building relationships to following

Persistence | How We Overcame the Odds and Critical Challenges to Build a Successful Art Business

Over the last several weeks, I’ve had several conversations with artists who were feeling despondent about

RedDot Podcast | Episode 016 | Email Frequency, Promotion and Client Ownership

How often should you email your followers and collectors? When a gallery sells artwork, should the

Artists, Where Did You Learn the Value of Hard Work?

Over the last several weeks, I've been writing about the hard work and discipline it takes

The Discipline it Takes to Create Art

  “Discipline is the bridge between goals and accomplishment.” – Jim Rohn Over the summer, I’ve

RedDot Podcast | Episode 015 | Artist Thom Reaves Reconnects with a Long-lost Collector – Gains a Patron!

Last week I talked about the importance of reestablishing contact with art buyers who have fallen

Results from Tuesday’s Poll – Is Creating Art More Work or Pleasure?

In my last post, Is Creating Art Hard Work?, I asked if creating is a chore.

Is Creating Art Hard Work?

I’ve long been fascinated by the mind of the artist. I wonder what makes artists tick

RedDot Podcast | Episode 014 | Reconnecting with Long-lost Collectors

If you’ve been selling art for any length of time, it’s likely you have lost touch

Teaching Children to Appreciate Art

I have a confession to make: As a child, I hated visiting museums and galleries. I