P.S. Another important reason for dressing up, which I completely failed to mention in the video, and one which I consider to be of real practical importance, is that being at least slightly more dressed up than everyone else helps people visually identify you as the artist. Wearing a nametag will obviously also help in this regard, but a level of formality slightly higher than the average visitor to your event will help to put a spotlight on you.
What do You Wear?
What do you wear when you are trying to sell? How much thought do you put into what you are going to wear in a selling situation? Please be sure to share your thoughts about your wardrobe before you leave this page by posting a comment below.