Quick Art Marketing Tip | Request a Photo of Artwork Recently Purchased

I’ve written extensively about the process of selling art – everything from building relationships to following up and closing the sale. Today, I’m going to share a simple tip that will help you turn your sales into marketing tools for future sales.

In past posts, I’ve encouraged you to follow every sale with a handwritten thank-you note. This thank-you note adds a warm, personal touch that will let your clients know you truly appreciate their business. By adding one simple line to your thank-you note, you can encourage feedback from your clients, and get a picture of the artwork you sold them that will be of incredible value to you in your future marketing efforts.

The line to add to your thank-you note is this:

If you have a moment and would be willing to snap a photograph of the piece, I would love to see it in its new home, and I’d love to share the photo with clients who are considering my work. You can email the photo to me at me@theworldsgreatestartist.com

This simple request almost always results in a photo, and often several photos of the piece. I have found that my customers are not only happy to take the photo, they enjoy showing the piece off and love the thought of helping the artist’s career along. Often, the client will also write a little note to accompany the photo, sharing their feelings about the piece.

You may adapt the photo request to suit each individual situation, based on the relationship you built with the customer.

Now you have photo of the piece in a beautiful setting that you can post to your website, your blog, your newsletter, and place in your portfolio. Future potential buyers will be influenced and encouraged when they see your work in other collectors’ homes. When they buy, you’ll ask them for photos, and the cycle continues.

Don’t be shy about asking – the worst that can happen is the client will ignore the request, but no one is going to be offended that you asked.

By the way, it’s never too late to ask for this photo. Getting in touch with past clients to ask for a photo of artwork is not only a great way to get the image, it’s a great excuse to get back in touch with a past buyer and remind them of your work.

Have you requested photos from clients in the past? Have those photos helped you make sales? Post your experiences, opinions, and thoughts in the comments below.

Sample Photos Our Clients Have Sent Us

CHILD OF PEACE--GIRL SANDRA D2.

20150307_080459

PHOTO CORNEJO

CLinzaPhoto

 

IMG_1035
IMG_0191
Imagine II installed

Starving to Successful

StSBookSHave you always wondered what it takes to show your work in galleries? Is your work being seen by qualified collectors?

In his Amazon.com best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.

Learn more and order today.

2015-01-07 14_43_10-CSS Button Generator

Comments
  1. Donia
  2. Barbara J Carter
    • Jason Horejs
  3. Drina Fried
    • Jason Horejs
  4. Lisa Palombo
  5. Patty Sgrecci
  6. Norma Holmes
  7. Bob Estrin
  8. Sherrie
  9. Martindale Artworks
  10. S. L. Campbell
  11. Mary Ogden Armstrong
  12. Suzanne Massion
  13. michael stern
  14. Victoria Pendragon
  15. Johanna Littleton
  16. Tina Mammoser
  17. Linda Rossin
  18. Wan Marsh
  19. Suzanne Massion
  20. Susan Pepler
  21. Joel Traylor
  22. Lucy Dickens
  23. Susan Reed
  24. E.M. Corsa
    • Jason Horejs
      • Ivy Wreden
      • Elisabeth Ladwig
  25. Liquid Designs
  26. Nancy Pirri
    • Jason Horejs
      • Patricia Gardner Pope
    • Ivy Wreden
  27. Donald Bruce Wright
  28. Kathryn
  29. Laurie Schulz
  30. Steve Urwin
  31. Donna Carver
  32. Ted Hoffman
  33. Patricia Pope
  34. Ivy Wreden
  35. Nick
  36. Camille Borup
  37. Val Isenhower
  38. Rita
  39. Janet Thatcher
  40. Connie Manna
  41. Linda Ursin
  42. Ann Moore
  43. April Rimpo
  44. Yvonne Gaudet
    • Jason Horejs
  45. Victoria Pendragon
  46. Hiske Tas Bain
  47. Kathy
  48. Mary Ellen Mogee
    • Jason Horejs
  49. Susanne Sheffer

Leave a Reply

Your email address will not be published. Required fields are marked *