Free Broadcast from Xanadu Gallery | Reach out and Touch Someone | Creating a Powerful Artist’s Newsletter (Updated: Recording now Available)

Reach out and Touch Someone | Creating a Powerful Artist’s Newsletter

Recording of Broadcast now Available
Creating an Artist's E-Newsletter | Recording

We spend a lot of money advertising, but some of our most effective advertising costs us virtually nothing. We get as much, if not more, response from our RedDot e-newsletter than we do from print ads in art magazines.

Join me Tuesday evening, February 8th for a free, 40-min broadcast as I
share ideas to help you launch your own successful artist’s newsletter.
During the broadcast I will share with you experiences I have had with Xanadu Gallery’s successful newsletter, RedDot. I will also cover the key elements for a successful newsletter, and I will walk you through the process of creating a newsletter (using free software you can download from the web).

Topics will include:

Critical newsletter elements

Suggested frequency



Suggested software (everything I’m going to suggest is free)

Much more.

If you don’t have an active newsletter you are missing out on an opportunity to keep your work in front of collectors and to make sales.

Registration is free, but limited (and we are strictly limiting sign-ups so that if you register you can be sure to get in), so sign up now.

Also, I am going to ask you to do two things once you’ve registered:

1. Forward this invitation to two artist friends who you feel would benefit from the broadcast.

2. If you haven’t already, friend me on Facebook (
or follow me on Twitter (

What have you done that you’ve found successful? What have you done
that hasn’t worked so well? Email me at
with your experiences. Subject line should be  Newsletter

Have questions you would like me to cover during the broadcast? Email
me at
and enter  Newsletter Questions in the subject line.

If you missed any of our previous broadcasts, you may view recordings

I look forward to having you in the session on the 8th!


J. Jason Horejs



Title: Reach out and Touch Someone | Creating a Powerful Artist’s Newsletter
Date: Tuesday,
February 8, 2011
Time: 5:00 PM – 5:40 PM PST

6:00 PM – 6:40 PM MST

7:00 PM – 7:40 PM CST

8:00 PM – 8:40 PM EST

After registering you will receive a confirmation email containing
information about joining the Webinar.
System Requirements

PC-based attendees

Required: Windows® 7, Vista, XP or 2003 Server

Macintosh®-based attendees

Required: Mac OS® X 10.4.11 (Tiger®) or newer

Comments and Questions coming in via email:

What has been successful?

In general, I think my newsletters are well-received and many people comment that they enjoy reading them.  I try to keep the text fairly short and always positive and informative.  Then I add some images of new paintings or me painting on location somewhere, etc.

What hasn’t been successful for me?

I’ve created my newsletters as one-page attachments to email.  I haven’t found the time to sift through other mailing programs or newsletter programs so I am totally inefficient in the way I am managing these.  Basically, every three months I create a one-page newsletter in my PrintShop program.  I then attach it to a very short email and then spend about a half hour sending it out to “groups” on my contact list.  I know there has to be a better way to do this.  Also, I have no way of tracking anything to see who actually opens them.


My other issue is finding ways to add to my mailing list.  If I’m working all the time in my studio, and really only getting out for monthly art openings at my gallery, how to I find people to add??

I once sent an email to everyone on my list and asked them to give me the email contacts for ten people that might be interested in receiving my newsletters.  I gave them the incentive of taking 10% off of the price of a painting if they purchased it that year.  (yeah, I know…probably not the best idea but I was pretty new at this stuff at that time).  It ended up that about 8 people responded.  I got about 80 new names and I ended up selling one painting from this and giving the 10% discount on that painting.

The problem with this, though, is that I never actually get to make personal contact with these “new” additions to the list, so I wonder how effective that is in the long run?

Lyn A.

This may not be the ideal artist’s newsletter, but it has resulted in more sales than my main website.  It seems to draw in people who may not be initially interested primarily in the art.  I’m certainly open for suggestions for improvement, however.

Henry M.

Starving to Successful

StSBookSHave you always wondered what it takes to show your work in galleries? Is your work being seen by qualified collectors?

In his best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.

Learn more and order today.

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About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of Dad was an Artist | A Survivor's Story and best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business. Connect with Jason on Facebook

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