|Comments and Questions coming in via email:
What has been successful?
In general, I think my newsletters are well-received and many people comment that they enjoy reading them. I try to keep the text fairly short and always positive and informative. Then I add some images of new paintings or me painting on location somewhere, etc.
What hasn’t been successful for me?
I’ve created my newsletters as one-page attachments to email. I haven’t found the time to sift through other mailing programs or newsletter programs so I am totally inefficient in the way I am managing these. Basically, every three months I create a one-page newsletter in my PrintShop program. I then attach it to a very short email and then spend about a half hour sending it out to “groups” on my contact list. I know there has to be a better way to do this. Also, I have no way of tracking anything to see who actually opens them.
My other issue is finding ways to add to my mailing list. If I’m working all the time in my studio, and really only getting out for monthly art openings at my gallery, how to I find people to add??
I once sent an email to everyone on my list and asked them to give me the email contacts for ten people that might be interested in receiving my newsletters. I gave them the incentive of taking 10% off of the price of a painting if they purchased it that year. (yeah, I know…probably not the best idea but I was pretty new at this stuff at that time). It ended up that about 8 people responded. I got about 80 new names and I ended up selling one painting from this and giving the 10% discount on that painting.
The problem with this, though, is that I never actually get to make personal contact with these “new” additions to the list, so I wonder how effective that is in the long run?
This may not be the ideal artist’s newsletter, but it has resulted in more sales than my main website. It seems to draw in people who may not be initially interested primarily in the art. I’m certainly open for suggestions for improvement, however. http://sculptorsjournal.com