5 Simple Steps to Extraordinary Customer Service from AT&T’s Head of Retail

I recently ran across an article on Forbes.com about Paul Roth who is the President of Retail for AT&T’s roughly 2,300 stores. As you will read in the article, Roth is revitalizing AT&T’s approach to retail with the goal of making them the best retailer in the country. While Roth is applying the principles delineated in the article to selling phones and services in a retail setting, the principles are excellent and apply directly to those of us who are trying to sell more art, be it at a show, an open studio or in a gallery setting.

I don’t mind tooting my own horn a little to say that the first four principles line up very nicely with the advice in my latest book, How to Sell Art, but principle 5, seeing your customer to the door and thanking them as if they were a guest in your home struck me as a great idea and we will implement this right away in the gallery.

Take a few minutes to read the article and try applying Roth’s advice the next time you are interacting with a collector or potential customer.

Read the entire article on Forbes.com

Starving to Successful

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About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of Dad was an Artist | A Survivor's Story and best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business. Connect with Jason on Facebook

3 Comments

  1. Good article and wise principles to follow. It’s interesting how “common sensical” all of these principles are but how infrequently they are used in almost all retail environments. Almost scary that they have to be “taught.” Perhaps a sad comment on our society today that we only treat our friends and families with the courtesies that should be shown to all of our fellow humans!

    Yes, Deborah, I too often feel pushed if sales people use my name too often . . .

    Peace! Dan

  2. I have observed that your phenomenal director Elaine always sees people to the door and thanks them for stopping in.

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