I recently ran across an article on Forbes.com about Paul Roth who is the President of Retail for AT&T’s roughly 2,300 stores. As you will read in the article, Roth is revitalizing AT&T’s approach to retail with the goal of making them the best retailer in the country. While Roth is applying the principles delineated in the article to selling phones and services in a retail setting, the principles are excellent and apply directly to those of us who are trying to sell more art, be it at a show, an open studio or in a gallery setting.
I don’t mind tooting my own horn a little to say that the first four principles line up very nicely with the advice in my latest book, How to Sell Art, but principle 5, seeing your customer to the door and thanking them as if they were a guest in your home struck me as a great idea and we will implement this right away in the gallery.
Take a few minutes to read the article and try applying Roth’s advice the next time you are interacting with a collector or potential customer.
Read the entire article on Forbes.com
In his Amazon.com best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.