A Photographic Tour of Our Newly Renovated Gallery Space

February will mark 10 years that we’ve occupied our current location on Main Street in downtown Scottsdale (this month is our 15th anniversary in business!) As I mentioned in this post a few weeks ago, we decided it was time to remodel and renovate the gallery. Though it took a little longer than we had initially expected, the work was completed a couple of weeks ago and we began the process of moving back into the space. We are now almost completely back up to speed, just in time for the beginning of our busy season.

In the previous post I talked about some of the things we would be changing and what we were shooting for with the new design. Now that it’s all come together, I am very happy with the decisions we made and how the space turned out.

Not only were we able to significantly increase total display space, the gallery somehow now feels bigger and more put together. With the new design, we created a number of focal areas which consist of long, contiguous spaces where I can group an artist’s work. While we had six such areas in our previous configuration, we now have fifteen(!).

I’m excited to see how the new layout impacts our sales during the coming season. My hope, and the intention of the new space, is that it will encourage visitors to spend more time in the gallery and allow them to focus on each artist’s work in a way that they might not have been able to before. Only time will tell, but our sales over the last few weeks during the end of our slow summer season have been encouraging.

If you get the chance, stop by the gallery and check it out. In the meantime, here are some photos to give you an idea of how it all looks.

The first two images are 360° photospheres from Google. If you click inside the image you can drag around to change your view.

Here are more traditional photos of the space.

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What do you think?

Tell us what you think about the remodel in the comments below.

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Extremely inviting space. Imagine that there will be much lingering. What kind of flooring did you go with? Epoxy? Love the rich color depth and reflective quality. Looks like it might be tricky to keep clean though. Congrats and best wishes.

  2. It looks lovely Mr. Horejs. I am still working hard with the hope that I can be in your gallery before my time on this earth is over. Thank you for all the information and inspirations.

  3. My best in your new space, It looks great. How can I exhibit in your gallery. I am selling one of my sketches to everyone I show them to. Would an exhibit be a good idea. Ann Moore

  4. Absolutely gorgeous and very high end looking. It looks like each artist almost has there own gallery space. It feels like you can linger in one area to view your favorite artist and not obstruct the view for other art lovers. It looks bigger, the floors are fabulous and the different colored walls just bring to all together. Your hard work really paid off, now enjoy. (this is my interior architecture background talking!)
    Congratulations and I hope to see it in person soon.

  5. I really like the graduated pedestals for sculpture … very nice. I see a deliberate intent with each artist occupying a particular space, also great display of a particular artist’s style. A patron may appreciate the style and see your offerings. Well done. I’d like to see more color on the walls but that’s individual taste … can’t argue with success. 🙂
    Bravo, Jason. I hope the renovated space gives itself to more sales and more success!

  6. I like the fact that you left lots of negative space around the artworks and displayed them in ways similar to how they would look in a client’s home (rather than having gallery walls filled with several rows of paintings). I think this lets clients absorb each artwork without distraction. Very astute layout. Congratulations.

  7. Reminds me a little of the new SFMOMA with the walls separating spaces into separate rooms. This makes the spaces more intimate for the viewer who is able to take in works a few at a time. I have never been in your gallery but this is the impression I get from your photographs. Nice candy apple shiny floors too and they reflect the art work! Nice renovation, Jason!

  8. What a classy place!! Great decorating, love the flooring and special little niches. This should give a lot of competition to the other galleries on your street! You guys did a fantastic job, any artist would be very proud to have their work in Xanadu! Thanks for sharing Jason.

  9. Fresh and uncluttered. You put a LOT of thought into your new look. Uncluttered with plenty of negative space helps to showcase each piece. Thanks so much for sharing!

  10. Love the industrial ceiling, crisp white walls & high gloss reflective floors!! Wonderfull artwork! I notice most are not framed- I love that and imagine it’s a regional preference. Beautiful space.

  11. I, too, love the beautiful floor. It looks watery, like a warm mirror. Tell us all what it is, granite, polished wood, tinted and sealed concrete, something else? I agree with Karen Richardson, that the artwork is displayed as it might look in a potential collector’ home. Any artist would be proud to have their work in your gallery, Jason.

  12. Hi Jason,
    Great location, traffic-orientated space, great client and viewer- oriented displays,
    creative and functional lighting, attractive,excellent objects d’ art,—what’s not to like?
    The hard work was put in, and paid off!
    All the best to you Jason in future, and staff—

  13. Beautiful and Congratulations for surviving the remodel. I’m anxious to see it 2017 to see it up close & personal. I’ve always loved visiting your Gallery on my visits to Scottsdale.

  14. Nice space Jason but all honesty I think less is more. You could have the same amount of artists with less works displayed. The space around each artwork is as important as the piece itself.

  15. Neat, neat, NEAT!!! WOW!………..nothing like pulling everything together – the art, placement, colors, walls in all the right places, floor. What an inviting gallery you’ve created! Well done! One of these days, I’ll make a trip to my old stomping grounds in Tucson and scoot on up to Scottsdale just to see Xanadu, and hopefully, you, in person!

  16. LOVE IT!!! I love the space. I love the way it shows off the art. I love the art being displayed. It is all so graceful, welcoming and beautiful.

  17. Jason, your gallery is a piece of art in itself! I like the venues arranged where all of one artist’s work can be viewed together. It has a cohesive flow showing so much art without looking cluttered. I’m sure you are proud of your newly renovated gallery, as you should be. It’s gorgeous!

  18. Well done Jason. This layout is impressive. I like the contrast between the industrial ceiling installations and ducting with the rest of the space. The emphasis is on the art displays as it should be. The dark flooring also tends to concentrate attention on the displays. The variety of spaces adds interest. It would be nice to see a floor plan. It’s a pity you are located at such a distance away, I would love to stroll through your gallery.

  19. What a fantastic use of your space , with treasures around every corner. Wonderfully spot-lighted , you make me want explore further! Very clever indeed!

  20. The remodel looks wonderful. I love the combination of clusters of art and open space. It looks like a comfortable place to stroll through and contemplate the art. I hope it increases your sales.

  21. Very good Galérie , very charming- I could even imagine some of my big pictures in there. But, hélas,it’s a rather long way to Scottdale from one of the most hidden villages in the southwest of France! So I am happy to enjoy your newsletter.

  22. It looks really great. All pictures and sculptures show so well and the space gives you an open feeling , at the same time the settings are very intimate.
    Jason, most of your paintings are unframed. Do you suggest that over framed art?
    Wishing you continued success.

  23. What impresses me about your newly designed gallery is how well the style of the space works with and for your huge variety of contemporary art. The art all seems to stay within a consistent contemporary matrix but yet there is a huge variety of work. Hope to visit someday.

  24. It looks beautiful and it makes so much visual sense to me as the viewer–I guess because grouping the artists’ work this way makes each group of artwork feel important and have gives each expression it’s own breathing room. And I love those floors! Are they a chocolate brown? Love it.

  25. Wow, your redesign looks wonderful and so much more spacious ~ not crowded at all. Can’t wait to see it in person, in October! PS: Love the way the floors shine and draw your eyes up!

  26. Great combination of 2D and 3D artworks to compliment each grouping to their best advantage. The versatility of movable walls and pedestals adds great flexibility when you do your next exhibit which encourages repeat visits because the space will look different and fresh. Congrats. J

  27. It is absolutely stunning Jason. I love the color of the floor as it reflects the colors of the pictures on the wall. This is such a beautiful gallery. Someday I’m going to make a visit to that area and will stop by to see the artwork in your gallery. I get inspired by visiting beautiful places of art. I would love to have some of my artwork in your gallery, especially the three pieces that is going into ArtPrize 2016 in Grand Rapids Michigan next week.

  28. Beautiful job Jason and high caliber in both the quality of the art and the way it is displayed. Congratulations on a job well done. Hope to be able to visit one day in person, I have never been to Arizona but there is always a first time.

  29. I love it Jason! Everyone has expressed all my thoughts but I need to repeat floors!!!walls! punch of pumpkin in back! (One of my personal favorites) . Your gallery has something for everyone’s taste . Inside & out perfection . You have one of my favorite art sites to follow (-; I hope to visit some day .

  30. Congratulations Jason, you must be so pleased. It looks fantastic. As others have said, really spacious and the white walls and that floor really show off the artwork to its best advantage. Personally, I’m less keen on the coloured wall, although it does break things up and works well for the series of paintings displayed behind the desk. I think it’s great that the new layout allows a ‘space’ for each artist’s work so it can be viewed as a whole without distraction. It will be interesting to see if people spend longer in the gallery than previously, I bet they do! I liked seeing the way you’ve hung different sizes and styles of work, the samller pieces grouped all together is particuarly interesting. Thanks for sharing with us all.

  31. Nice renovation. One honest remark though – there’s too much on the wall that may assail the eyes of the beholder. It is a feast for the eyes I may say but can cause indigestion if there so much to digest. If maybe you can streamline the artworks on the wall to give it more white wall space, it will be better. As it is though, you guys did a great job! What kind of shiny floor (material, finish, etc) do you guys have – is it floor laminate?

  32. Just personal preference Jason, but I LOVE, LOVE, LOVE your display of having multiple pieces on the same wall. The buyer certainly has more to choose from that way, and everything about your space looks inviting and interesting. Great variety, nice layout, nice interior design elements. I’m from Alberta and was in Scottsdale many years ago before I knew about your gallery. Hope to get back to see it, and MAYBE even have the honour and privilege of showing in it someday!

  33. Looks amazing! A lovely variety of spaces, all used to best advantage. I’m sure it makes visitors feel that there will always be something different just around the next corner. And I love the floor! Stunning…

  34. Very clean and visually accessible, Everything looks very nice and especially inviting. I would expect sales to increase with these changes.
    Really looks good,
    Don Rankin

  35. Looking forward to my next trip to see your renovated space. Looks wonderful, Jason, and very inviting. Am curious which particular spot or wall in your gallery will become your new “hot spot” for selling art. Interested in wagering a small bet? We can predict now and assess the facts at end of the year. Let me know if you’re in 🙂

  36. Such a beautiful space! Well done renovation, I am intrigued by those floors, like how they reflect the light and the Artwork.

  37. I’d second a lot of the complimentary observations…looks great! Two questions, both raised in comments, which I for one would welcome your thoughts in future blog posts perhaps.
    First, one hears the refrain about the need for space to showcase a work, don’t overload the wall, don’t overdo, give each work its due breathing space. Yet you clustered, arrayed, stacked, and otherwise grouped works (by the same artist I believe). Would you share your thinking about displaying the work and the spacing? Mind you I think you’ve done well but curious about the motivations (apologies if I missed a prior post, I am regular reader).

    Second, one comment noted that many 2-D works weren’t framed (though I’d observe that the light wood sides work nicely). Do you have views about framing vs. say mounting on mat board and using clips to hang, or otherwise displaying but without a frame. No question a work might shine if it’s framed, but cost is a factor in mounting a show with some number of artworks and when I buy art I like unframed so we can choose how we want to frame it. Thoughts?

    Again, thanks for a whole lot of stimulating posts and break a leg in the newly renovated digs.

  38. Hi Jason, I am new to your blog and just wanted to say that your gallery is really beautiful. I can see that you support artists a lot by providing all kinds of information from creating to actually selling their work.
    Looking forward to becoming more involved.
    Flo at Floartgallery.com

  39. Nice the way each area is kind of intimate and a similarity in art work. The transition from one ‘viewing area’ to the next is smooth. The art work displayed in each viewing area seems to have similarities or compliment each other. Nothing startling. And those floors! Spit shined and dark enough so the white walls never appear stark even though they’re white. Someone did a nice paint job. clean lines.
    well done Jason (and your contractor).

  40. It looks incredible, just absolutely blows me away. I really like how you’ve made corridors wherein potential buyers can be alone with pieces that capture them, so they can spend all the time they want in almost a private place to take that piece of art in. The walls with many art pieces on them, I believe, accomplishes something you might not have sought- having a visitor looking and thinking “which one of these do I want?” instead of, “Do I want this?” A “which one” is such a better choice than “yes or no” in sales. The floor! It is also a work of art, how the paintings and sculpture are all represented in the reflection, much like an impressionist painting in blurred tones on the floor. Those reflections could also propel visitors to other areas, unbeknownst to them. What an excellent example of planning and decor. I can only imagine how much more dramatic it would look like in person. Perhaps someday! Thank you for sharing.

  41. Joan Justis
    It’s a beautiful space, but you hung some big landscapes in a narrow hallway. I always like to back up as I view landscapes with deep perspective. Thank you for supporting such a wide variety of artistic endeavors!

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