Art 2 Market | Assess Your Art Marketing Skills and Resources to Build a Better Art Business | Free Broadcast Tuesday, June 9, 2015

Succeeding in the art business is challenging. Success requires hard work, organization and marketing. You have a unique set of skills and resources that can help you succeed. At the same time, you likely have weaknesses in your business that stand between you and success. Learning how to objectively assess your skills and resources will allow you to draw on your strengths and find ways to fill gaps in your resources.

Watch this free video, as art marketing experts Jason Horejs, owner of Xanadu Gallery and publisher of and Barney Davey, author of numerous art marketing books, and publisher of show you how to assess you marketing skills and resources to build a more successful art business.


About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. I’ve been in some kind of juried showing almost every month since I started painting. I seem to only sell at cafe’s/coffee houses never off my website. I’m also in a co-op gallery year round and my sales barely cover my space. My median price is $250. Is that too much? Too little? Am I doing everything I can think of to increase sales but I don’t know what else I can do. any ideas?

  2. Do you think it is worth the effort to sell one’s work on websites such as Etsy, Fineart America, Redbubble etc. I monitor some artists on these sites, and they don’t seem to sell very much.

  3. Hi, Jason and Barney ~
    How likely do you think it is for a gallery owner or curator to open an artist’s unsolicited promotional piece that they’ve received by mail?
    Thank you!

  4. I have stepped out of the roller coaster of gallery representation this year. My goal in 2015 is to be seen and heard on the internet. I have my paintings in two online gallery sites, have Pinterest boards of my art, write a weekly art blog, post my blog post to Facebook weekly. Am I going in the right direction, and do you think it’s possible to develop a collector following totally online? I have sold about 12 paintings online this year, but they have all been smaller sizes.

  5. Hi Jason,
    Thank you for your very well informed video commentary. I do try to log in each time you have one. They have proven to be very helpful. One question that I have, have you spoken about how to get gallery representation? I don’t know how to approach gallery owners or management to have them view my portfolio and take me on as one of their artists. I am at a point that I am creating more work faster than it is selling. I need some wise comments from you. I just finished watching your marketing segment. Like always very informative.
    Thank you,
    José Londono

  6. One very new piece of information (to me) that I heard is that we should no longer make a hard copy portfolio. In a sense this is freeing, as I really don’t have the time to get around to make initial contact in person with some of the galleries with which I would like to communicate.

  7. Thank you for your expertise. I’m a pet portrait artist. I would like to sell my work exclusively to people directly the old fashioned way. I don’t want a website. I have a fine art from SUNY Stonybrook N.Y. I have a huge collection of flower,abstract, and wildlife art which I have kept because I would like to sell them as a theme collection.I,ve sold work out in the Hamptons to collectors in New York. However right now I,m specializing in a niche such as pet portraits. I don’t like the web for art because there are nonprofessionals that are competing with hard working skilled artists. The competition isn’t fair. I like to market directly to pet owners,the old fashioned way. I also send out flyers and advertising in the pet market. Any other ideas? Thank you.Please respond.

  8. At the very end of this video, you hit upon a topic I’d love to hear more about: getting good digital copies of your paintings. I have thought that I will call local professional photographers (when I’m ready), to ask if they are set up to do such a thing, but what about scanning? Are there scanners that don’t require the art piece to be flexible, of a certain size, or make contact with the scanner board? What, exactly is the difference between image capture & photography?

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