Art 2 Market Broadcast | Expanding your Art Product Line

Finding a market for your art is a challenge. To successfully sell your art you have to place it in front of buyers who are interested in your subject matter, like your style and have the means to buyer your work. Many artists wonder if they should expand their artistic offerings by creating work in a different style, different sizes, at different price points, or by licensing their images in order to reach a broader market.

Join art business experts Barney Davey and Jason Horejs as they discuss the benefits, risks, challenges and opportunities of expanding your art product line. To watch the live broadcast, simply return to this page at the start time, listed below.

Ask a Question

If you have a question about this month’s topic, please enter it in the chat box here. Jason and Barney will answer as many questions as possible during the broadcast.

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This Session Will Be Recorded

If you can’t attend the live broadcast for any reason, just return to this page to watch the recording. The recording will be available almost immediately following the end of the broadcast.

Start Time

The live broadcast is Tuesday, March 10th, 3:30 pm Pacific Daylight Time – The odd start time is due to a scheduling conflict. If you can’t watch live, return to this page any time to watch the recording.

Start Time by Time Zone
Pacific 3:30 p.m.
Arizona 3:30 p.m.
Mountain 4:30 p.m.
Central 5:30 p.m.
Eastern 6:30 p.m.
Alaska 2:30 p.m.
Hawaii 12:30 p.m.
GMT 22:30

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Hello, i’m also interested but here in France it will be too late (I imagine 2am?)
    …it’s possible to have a recordered version?
    Thanks for you answer

  2. Great and much needed topic. I create two distinctly unique styles – one more traditional tonalist work and a more contemporary landscape using texture and palette knives. To avoid collector confusion – I’ve had to keep the two styles of artwork separate in the public.

    I just found a great local “home” for my more contemporary collection in a new local gallery. My question is this – do I price my contemporary textured work less as it’s not framed? It is created on museum wrapped canvas – not framed.

  3. Thank you for a great topic and for answering my question, guys. To clarify the question you didn’t understand, the ‘licence for vinyl’ was for a 1-time larger reproduction where the customer worked directly with the vinyl producer using the image I provided. It would also be a useful answer for artists fee for vinyl wraps on signal boxes that are becoming popular.

  4. I’m just now seeing this and have missed the time to sign-up….is there anyway I could get a copy of the recorded event to hear all of the great information that was shared?

    Thank you in advance,

    Deborah Freeman-Voizin

  5. GREAT TOPIC!! I have 2 “series”. One is abstract and one is a nature series. I find it works well to have different galleries. I am experimenting with my first embellished giclee. Thank you for talking about pricing for giclees.

  6. I have a substantial portfoloio on
    I get lots of hits every week and a few compliments too but almost no sales. I understand that there are 250,000 to 300,000 artists on that site!!! So, how do I get recognized among so many thousands of others competing for viewers and buyers? I cant count on people just browsing and maybe finding me, maybe not.

  7. I intentionally started my art career (9 years ago) with a line of greeting cards, small prints and art jewelry (I transfer my images onto sterling silver and brass and seal it with an eco-resin). I have paid our family holidays by selling these to over 80 stores across USA, Canada, France, the UK and Spain. Through this I learned how to do cold calls, set up appointments and present myself in a natural and professional manner. It built up my confidence as an artist as I realized that I do have a market for my images. I have sold original paintings and received commission work from selling $4 greeting cards in stores. In the mean time, I continue to paint to produce a coherent and professional body of work. I was just in France for my first big solo show in a beautiful gallery downtown Paris that I entirely organized myself with a very successful outcome. Also, I am pleased to finally hear someone in the art world saying that limited digital print is somewhat ridiculous. In 9 years selling various size archival prints, I only had 2 people asking me about numbering. Most people buy the print because they love the art and are happy to be able to bring it home at an affordable price. I tell those that want art value to buy the originals! I am delighted to hear and read your art advice, they reaffirm my experience that there are many ways to make a good living as an artist, especially today with internet and its endless potential. Your pod casts are heart felt, sincere and very informative and I thank you for sharing your outlook and experience as a gallery owner.

  8. I forgot to say that I like to call my greeting cards “flyers that people buy”. Every time someone buys a card, they mail it to someone, so that is actually two people that get to know my work. In 9 years I sold close to 15,000 cards so that is many people that got to know my art! Although I don’t focus much on this line as producing original art is now my main goal, it was a great way to get me started, build my confidence and share my work with a wide audience.

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