This week I’m sharing success stories from reddotblog artists. I received this one as a comment to a previous post and thought I would highlight it to make sure everyone got the chance to read it.
I am also a beginning, self-representing artist. I feel as though I am drowning in the “do´s and don´ts” and “need to and nice to” of exposing my art on the internet. It feels like endless amount of time can be spent.
My professional background is in purchasing, sales and marketing on an industrial level so I am aware of how important everything is. But I was left with the question of how to avoid drowning amidst a million (better) artists in a market, where everyone is looking for the buyer.
I decided a different and much more targetted and personal approach (as opposed to the internet). I followed all the advice Barney Davey and yourself have shared – found a number of paintings that represent my best Work, made a simple but professional hardback presentation book of my Work and an intro of myself and “went native”.
I sent a low-key e-mail to a local conference center (directly to the managing director) and attached a couple of Photos of my best Work. I asked if I could make a presentation and would like to make my Pictures available for them to hang for a period of 2-3 months. He replied almost immediately with a suggested time and day.
I brought my book and 5 paintings and we talked for 2 hours. He was interested in my Work on surfers (wind- and kitesurfing is big here) and we agreed I return 3 months later with the series I was working on. Still my goal was to have Work in the conference center (great exposure!) and costfree from his point of view.
I returned last week and presented 15 paintings (large and small – he has all sorts of rooms and halls). He was enthusiastic and kept 12 for a closer look.
I returned Tuesday and there was only 1 painting he couldn´t find a place for.
Following your advice, Jason I had made a very simple “contract” which stated the timeperiod, the Insurance coverage, and what would happen if the art was sold. I had made an inventory list (thank you Again for your advice) where the inventory number and value of each Picture was listes.
First of all he promised he would definitely buy at least 3-5 pieces. He was pleased to have time to “get to know” the paintings. Secondly I walked away with a commissioned job for 5 x 2 paintings (each 28″x28″) for some rooms he was renovating. Colors, motifs and Price already agreed.
What I take away from this is that there are businesses in all countries that have a budget for art, but do not have the time to source it. There are business owners who appreciate art but do not have time in a professional capacity to source art. And some of these businesses are great for exposure.
Starting with local businesses allows me to make repeat visits – to make it a personal experience.
Most importantly – I was organized and well prepared and I did not SELL my art, but made it EASY for him to buy. We do not want to be sold to, we want to make a purchase.
I admit I was Lucky with the choice of this potential customer, but I prepared myself to be Lucky.
And I followed some great advice from a professional – thank you Jason.
Share your success stories!
Do you have a recent sales success story? Please share it in the comments below.