Ask a Gallery Owner | Getting Back in Touch with a Client Who has Missed out on a Sale

Hello Jason,

I was taking down notes furiously during your presentation.  Thanks for the encouragement to be persistent in follow up and for the helpful schedule of client contacts.  I plan on putting this into effect.

I had a situation not long ago in which a local a woman (Flagstaff) expressed moderately serious interest over a sweet little Grand Canyon painting I’d done.  I sent her images, featured it on my homepage, described how the inspiration came about, etc., but couldn’t move her off the dime.  A short time ago, someone else came along and bought the painting.  I’ve noted it “sold” on my website.  How do you handle communication with clients who may “snooze and lose”.  I’m thinking of letting her know the piece she’d admired has indeed sold, but I have several related pieces she might wish to consider.

Thanks in advance for your thoughts.

Dawn S.

Thanks for attending the broadcast. You want to be careful not to rub it in the client’s face. Try something like this:

“I wanted to touch base with images of a couple of new pieces for your consideration. The piece you were initially interested in has sold to a client from Phoenix, but I am just as excited about these new pieces as I was about that one. The Grand Canyon subject matter is always my most popular and these pieces are sure to go quickly as well, so do let me know at your earliest convenience if I can assist you in adding one of these great pieces to your collection.”

You would want to customize based on your relationship with the client – but something along these lines will give you a good shot at rekindling the interest.


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About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of Dad was an Artist | A Survivor's Story and best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business. Connect with Jason on Facebook

1 Comment

  1. At least one of the artists in my area of CT has recently adopted an “in your face”/constant comment marketing system for his art and I find it annoying and intrusive. Whereas I once would have approached his work with interest, I now avoid all contact with him in order not to be drawn into his marketing web. It is important to respect the potential client’s reasons for not following through with his or her purchase. If a client likes an artist’s work, he or she will return to it when the time is right.

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