Ask a Gallery Owner | Getting Back in Touch with a Client Who has Missed out on a Sale

Hello Jason,

I was taking down notes furiously during your presentation.  Thanks for the encouragement to be persistent in follow up and for the helpful schedule of client contacts.  I plan on putting this into effect.

I had a situation not long ago in which a local a woman (Flagstaff) expressed moderately serious interest over a sweet little Grand Canyon painting I’d done.  I sent her images, featured it on my homepage, described how the inspiration came about, etc., but couldn’t move her off the dime.  A short time ago, someone else came along and bought the painting.  I’ve noted it “sold” on my website.  How do you handle communication with clients who may “snooze and lose”.  I’m thinking of letting her know the piece she’d admired has indeed sold, but I have several related pieces she might wish to consider.

Thanks in advance for your thoughts.

Dawn S.

Thanks for attending the broadcast. You want to be careful not to rub it in the client’s face. Try something like this:

“I wanted to touch base with images of a couple of new pieces for your consideration. The piece you were initially interested in has sold to a client from Phoenix, but I am just as excited about these new pieces as I was about that one. The Grand Canyon subject matter is always my most popular and these pieces are sure to go quickly as well, so do let me know at your earliest convenience if I can assist you in adding one of these great pieces to your collection.”

You would want to customize based on your relationship with the client – but something along these lines will give you a good shot at rekindling the interest.

Jason


Starving to Successful

StSBookSHave you always wondered what it takes to show your work in galleries? Is your work being seen by qualified collectors?

In his Amazon.com best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.

Learn more and order today.

2015-01-07 14_43_10-CSS Button Generator

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business. Connect with Jason on Facebook

1 Comment

Leave a Reply

Your email address will not be published. Required fields are marked *