Ask a Gallery Owner | Installing Artwork in a Collector’s Home

As a gallery owner or artist, you are likely to have the opportunity to deliver and install artwork in clients’ homes. In today’s session, I’ll share some insights and experiences related to the delivery and installation process.

Resources for today’s video:

List of tools:

How to hang artwork:


About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Thanks, Jason. A special category of installation is large outdoor sculptures. I’ve done 2 installations of 1-ton sculptures, both requiring the services of crane trucks, a 1000-pound sculpture requiring a front-end loader, and several other sculptures too large for one person to move. All of these required prior of concrete, stone, or corten steel bases and landscaping work before and after.

    As Jason emphasized, we always decided placement together. Clients were always proud to be involved to some extent in the process, and that became part of the stories they told about the artwork later, and in at least one case the stories led directly to sales to other clients. Sometimes clients did or commissioned the landscaping and sometimes I did it. In three cases, we designed the bases together; one client built the base himself, one commissioned its fabrication, and one had a large stone base cut, delivered, installed by a stoneyard before I arrived with the sculpture. In one case, the client and I moved a 300 pound sculpture from my trailer, through a garage, around several corners, down a sloping gravel path, across a lawn, and up onto the base he’d built using nothing but boards and rollers. An important caution: big strong men usually try to move heavy things with muscle rather than brains and it rarely works. If a client helps on delicate, dangerous operations, you must be sure they only help, not direct the work, because the buck stops here if artwork or clients are damaged during installation.

  2. Thanks for this well organized and informative article. You have provided a meaningful strategy to deal with this challenging topic that most people find quite daunting…myself included!

  3. Very timely video for me. A recent buyer of my art asked me to meet him at the lobby of a building he owns in downtown Peoria to assess the space and make a proposal of what art of mine could work! I’ve taken notes from your video and will be super prepared. 😀

    1. *applause*🙂👍 Wishing you much success in that project. If it pans out, could you update us here? This year 2020 & point in time, per global events, I’m rooting for creative folks everywhere especially those of us who make our living with our work 🙏🤞

  4. I haven’t done an installation before, and it will be such a gift to have your ready made checklist. Thanks. I can see that it will help avoid a ton of beginner pitfalls. Also helpful were the hints for keeping things positive, such as being complimentary, decisive and especially loved congratulating the customers on their new acquisition. Sales hints are more relevant for me at this time, but it’s all wonderful and a great reminder to be thorough and present in all aspects of the business. On an unrelated note, I saw the work of one of my long ago studio-mates as one of your post installation images. What a pleasant surprise.

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