Ask A Gallery Owner | My New Facebook Live Broadcast Series!

I’m starting a new Facebook Live series where I answer your questions about the art business, about galleries, or about anything else you would like to discuss. My plan is to hold the live broadcast every Monday morning at 9:00 a.m. Pacific, and then I’ll post the recording here.


What Would You Like Me to Discuss?

What would you like to see me discuss in next week’s session? Post your comments or questions in the comments section below and then join me next Monday for the live session!

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Hi Jason—
    How do you define consistency in work? Can you help me understand this better? Does this mean size, medium, subject, color choice? It’s hard for artists to see what’s consistent in their own work sometimes, so if you could help define what constitutes an artist’s style and what a gallery perceives as a consistent body of work, that would be awesome.
    Thanks in advance.
    Mary P Murphy

    1. WOW!! the photograph at the top of this page is stunning! Look at that royal blue shirt against the richly warm fiery red in the background!

  2. Please write your Email . I would like to have a
    Contact with you . I got your “ STARVING TO SUCCESSFUL “
    Book . This book is a great book for all artist .
    Thank you so much for your advises .

  3. I would love to hear your thoughts on photography in galleries as in part of the art. Currently in a co-op gallery and get some grief from the painters there as in “you can just push a button and spit out a print.” We’ve also wrestled with the limited edition concept and how that works for photography. I always check to see how many photographers are in your catalog!

  4. Generally speaking, do works of art that are small to medium size sell more/faster than larger works? is this always an unknown, or have you found patterns? Not sure what size to build my portfolio of acrylic paintings for a gallery with…sizes 6×8 up to 20 x30, as opposed to works 20×30 up to 40×30 and above? I enjoy painting all sizes, as the intuition likes to just do what pleases it at the time, (scientists call this “Flow”) I don’t have much control over it. Other artists probably have the same experience. Some people would like to buy a work of art from a particular artist, but cannot afford the larger sizes. With regard to your experience, is it just the art piece itself that a person may fall in love with that generally sells, or the NEED to fill certain specific sized empty spaces in the home with beauty and/or something inspiring? and or both? I love painting from size 6×8 and above. It just comes to my mind, the size, the image, and I just follow it. Not sure how other artists experience their intuitions with regard to images and sizes, and what sells for them, as this is different for each artist.

  5. I’m about to start applying to galleries after 30 years of being a professional artist. The first 10 years I was showing and selling in galleries and museums. For the next 20 years I’ve been on the art fair circuit in New England. I feel like the art fair circuit is looked down upon by galleries, for a few reasons, so I haven’t put any of them on my resume. Consequently, my resume looks really thin the last 15 years because I haven’t been showing in galleries. Trying to get into a gallery and out of the art fair circuit now, I’m wondering if dealers will hold this against me. Or if I should proudly explain in my cover letter that I have been successfully selling at art fairs, to explain the lack of resent gallery shows? How do gallery owners view artist in the art fair circuit? Thanks for you help.

  6. Here’s something that I have always wondered and am trying to get divest. I know when buying a painting or series of paintings or prints that you buy based on what you like not what you think will gain value. But since buying a number of artworks through another Gallery I would like to divest myself of some of these works. Some of these works have been appraised at a substantial amount but I would sell these works less than the appraised value. How does one go about finding a place to sell these artworks which consists of lithographs and seriolithographs?

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