Ask a Gallery Owner | Should Artists Brag About Their Sales?

I received the following question from a reader in Calgary:

I have a burning question for you. I have discussed it with other artist friends, but I would like to hear your opinion on this if you have the time.

Is it prudent for an artist to boast about a sold painting on social media?

It makes me absolutely crazy to see artists post, in upper case, bold letters, flourished with multiple exclamation marks, SOLD!!

…Face Palm! ARGH!

Is this remotely helpful for one’s future sales?
Is this blatant bragging?
Is this amateurish?

I rarely post SOLD on my social media, let alone a tiny mention of the sale.

My thought is, creating and sales are what we are supposed to do, and it screams amateur to me. Am I off base here?

Do realtors ‘brag’ about the last house they sold? Do used car salesmen? How about a plastic surgeon…SOLD!! another pair of triple D’s!!

Michelle

 

My Response:

Hi Michelle – it’s great to hear from you, and I’m glad you reached out with this question. I do understand what you are saying – that it feels braggadocious to share sales online or through social media. I would actually argue that it absolutely is a good idea to post sales in this way. Posting sold work can create buzz around your work with your followers – they will often congratulate you on the sale and feel genuinely excited for you. That’s all good energy and vibes going your direction. More importantly, however, when your past buyers see that others are buying your work, it helps them feel validated in their decision to have purchased your work. For those who haven’t yet bought from you, it helps move them closer to a purchase decision when they see that other discerning buyers are purchasing your work.

I especially love seeing posts where we get to see the artwork in its new home, and perhaps a photo of the artist and buyers.

Sales should be celebrated!

I know it feels like you are tooting your own horn to post sales, but if you don’t toot that horn, no one will!

Obviously you would want to be cautious not to overdo it, or to reveal personal information about the buyers, but as long as you’re careful with that, I would encourage you to go for it! I think you’ll find that your followers will love to see what’s going on with your sales.

P.S. just for fun I’m including a page from a local newspaper with a realtor’s ad where we see an illustration of exactly what you mentioned – the realtors listing 10 recent properties that they’ve sold

Michelle replied:

Thanks so much for this feedback. You highlight good points. I will try it…i just won’t be double BOLD or UNDERLINE!!! “in your face” kind of post. A matter of fact, not fluffy, not bragging , just informational.

Do You Share Your Sales?

What do you think – is it a good idea for an artist to publicize recently sold artwork? How do you let your followers know about these sales? Have you seen other artists go too far in bragging about their sales? Share your thoughts in the comments below.

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76 Comments

  1. Wow, what timing for me and this blog entry.

    Last week I started promoting myself and an upcoming show I was about to be in. I posted everyday for the seven days leading up to the show.

    On Monday, I made a post (No bold letters or !!!!!!) simply stating a thank you to all that visited me. I also showed pictures of the pieces I sold at this show. I thanked my collectors (not by name) and mentioned the cities where my art as on the way to.

    One of my first time buyers saw this post and wrote a 4 paragraph comment on the post. He stated his excitement about his purchase. He talked about other pieces he liked. He mentioned he would be buying more of my art (and he did on Tuesday through my website!). He encouraged other art collectors to get to my next show and see my work in person. He then included a picture of my piece in his home. This was all a first for me.

    I always post a thank you after shows. My thought is that the people reading my initial posts should see that I sold something. I think this helps encourage them to come visit me and my work.

    Low key but a little self promotion, in my mind, is a necessity.

    Thanks,

    Elisa

    1. Yes yes yes!
      I believe the way we market ourselves is just another expression of who we are.
      Some will do it boldly and others will do it more subdued.
      To add, when I am going to post, I ask my client if they would like to be mentioned by name. This way if THEY would rather keep it private altogether I learn this and of course respect that (which has happened twice in the past year)

  2. I agree with you 100%!! I am an emerging artist and get great feedback from posting my recent paintings online. I have sold a few paintings already in the short 15 months since committing to a life of painting. Not shy at all about sharing the sales and posting a photo with the new owner if they are open to it. You are right – if I don’t promote my work who will?

  3. You are right Jason sales are a celebration . As a buyer and an Artist it’s exciting either way . I’m having a wonderful experience at the moment where the owner of the Cafe where I have my Art on display is so wrapped with my art she has purchased 3 paintings and sharing her happiness and other sales at the cafe on social media . This is great for both of us as I always promote the venue My art is in and when it goes in my Sold / gifted Album I have where it sold .But I must say the biggest joy is when you get sent a photo of your Art in its new home or the buyer holding the piece they have bought.

  4. I only sometimes post a sold announcement, when it has a special meaning, perhaps I should do more of that. However, when a new potential collector persisted about coming to my home “studio” (I don’t have a studio, it’s a corner of the living room) after she purchased a plein air on location, I finally agreed to have her there. (My first time to let a stranger to my remote home, where I live alone.)
    Whe had a great time talking as she pored through many of my framed, unframed, and never-released paintings (and there are still more she did not see).
    By the end of the afternoon she had taken twelve paintings! You bet I tooted that horn! She instantly became my biggest collector.
    I felt validated, and I agree, it makes other collectors feel validated as well.

  5. I don’t do social media–but I agree with Jason–it is helpful to business, so that part is legit and good.

    As long as you don’t do it in person, esp. to another artist.

    Thank you for this.

  6. I do post my sales FB and have been doing sp for years. I felt a little odd about it at first (the tooting-your-horn syndrome), but the great comments, increased sales and even invitations to exhibit in other galleries are all positive results. I even get “likes” from the galleries I’m currently exhibiting in.

  7. I have to admit that I do post on social media when I have sold something. I do not think of it as bragging but marketing and letting people know that my work is selling. I like to phrase it as “this painting has found it’s forever home” or is “going to a collector in so and so land”.. I do not post everything, and I get a bit overwhelmed at times with of the amount of artists posts showing completed work of all levels..I do some times think amateur artists go a bit overboard…but I think all artists some times need a pat on the back, even if it comes from other artists. I will hit like when I do and love when I do but if I do not care for the painting, I just say nothing. I think as artists, we should only post only our very best, not every effort and I do not post paintings in collectors homes for privacy reasons.

  8. Yes!!!! I do post when I’ve sold a painting. First off I love painting and when someone thinks it’s wonderful enough to pay their hard earned money and hang it on their wall it is the greatest compliment I can get and yes to me it is a celebration. It is a celebration to share with my friends and followers just like when they post a photo of their new car, or house, or baby or whatever. It’s something that means something to them and it’s a way to connect with one another and make them feel like they are part of my success. To me it’s not bragging unless you post how much you sold it and how you out did someone else or how great you are because you did sell. Simply saying you are happy it sold is ok in my books.

    Building that connection with followers is what we are really after, as that is where some good sales come from. I also want people who like my work, haven’t purchased but commented, to see if they don’t buy something they really like it may not be around forever and hopefully they’ll be more likely to buy the next time they see something that really speaks to them.

    No one wants to buy a car from a car lot that never sells a car. You want to know other people are happy with their product and their services so it validates your purchase. I think it is the same way with art. People want to know your work is sought after and perhaps has the potential to become worth more than they paid for it down the road. To see you succeed as an artist lets them feel like a success to own your work.

    If you want to paint for the joy of painting and don’t care if you ever sell any work, then your goal has been reached and there is no need to celebrate the sale of a piece. There isn’t anything wrong with that decision as we each have our own goals in life. But if you want people to see your work, talk about your work and buy your work, then I think the more it’s in front of people the better.

  9. I always post sales…..! No one is going to ask me so I’m happy to post.
    Actually I post the finished stuff I do and when it sells I post again.
    I get lots of feedback and so far none negative.

  10. I do share art sales on social media, and generally the response is positive. Shameless online self- promotion is easier for me than the face-to-face variety. I know the folks who follow me on Facebook and Instagram are actually interested in what I’m doing, plus they can ignore me if they want without things getting awkward and weird. Thanks for the validation!

  11. I agree, posting sales is a good idea. It not only lets past buyers feel validated but also plants a seed in potential new buyers.
    I too like to see how art is placed in its new home. Although, I have seen some unfortunate placement.
    When I can, I try to think of my audience add add some interest to the post such as the work is now in a maritime museum in the little town of Greenport.

  12. I aim for “tactful, tacit” bragging. In my monthly newsletter which goes out to over 800 subscribers, I have a section I title “New Homes” rather than “SOLD!!”. For me, it would be totally icky to brag on myself. I’ve been with other painters who do brag loudly and it’s pretty disgusting. For me, it’s fine to talk about sales as long as there’s a little bit of self-effacing humor, sometimes amazement that a large piece has sold. If someone at the Gallery in Flagstaff has been involved in selling my work, I quickly turn to them and give them credit for promoting the sale. I believe one can get the word out that one’s work sells well with a good bit of humility woven into the obvious pride of selling.

    And as an aside, I often get comments from readers who say, “I just love finding out where your paintings have found ‘new homes!'”.

  13. It was a Gallery that blurted out “SOLD” that got my attention.
    It caught my eye on on social media.
    I too wondered if that was a bit tacky…. however, I took the bait.
    I checked the place out and they immediately took my artwork in. Since December I have sold 9 pieces and each of them sold posted on social media “SOLD”.
    Yet .. I quiver a bit… to see the social media post, it is a win win !!

  14. I completely agree with Michelle….especially her comment re. amateurish…..however I am just beginning to do it, cringing at the same time, for the reasons you mention. In fact, when my career was young, there was no social media…so as a result, in this current environment, it always seemed like, “Well, that’s just not my style.”….However, times have changed and perhaps, so must my “style!”

  15. I post my sales on Facebook also. I love seeing other artists post their sold paintings. The only time I feel a little self-conscience about posting is when I have a few sales close together. I love getting positive feedback from other artists and I love congratulating them when they sell. If we don’t toot our own horns, who will?

  16. I absolutely agree with Jason. I usually post sales and agree that it creates buzz, with those who bought, with those who havent yet but would like to, and with other artists and friends. It creates a bit of fun and excitement as well. And Jason, thanks hugely for being so generous with artists with your knowledge. We so appreciate your guidance. Of course I’ve bought your books. Anne Swiderski

  17. Minimally one must place that little red dot on a sold piece! Any thing else, i.e. a placement photo is wonderful for anyone who is “looking”. I once put the red dot on a painting on FB and another artist, I had no idea was watching commented “love to see that little red dot”. Everyone cheers a sale.

  18. Yes, I do post my Sold paintings. I have just started selling my paintings so I haven’t sold a lot. But I would like to increase my marketing. I am also a realtor in Calgary, I always post my sales as do many other realtors. It’s just good marketing.

    Debby Momm. Calgary

  19. I always post my major sales on Social Media unless it was purchased as a gift. The art gallery business model is difficult these days and needs all the help from its artists that it can get. If I can help build some excitement about my work and my galleries it’s all good news.

    That being said, announcing sales or anything else in a braggadocious manner is bad form and unprofessional.

    A simple “Just Sold” along with thanks to the gallery or clerk goes a long way in supporting my brand and my gallery in a professional way.

    I loved Elise’ comment about her client writing on her post. That’s golden! I usually just ask my clients for a photo of my art installed in their home or office but actual client comments about the art and their experience in the purchase would be awesome!

  20. I do post sales. It makes potential buyers feel more comfortable with the idea of buying my work. I had a mentor who once told me to toot my own horn because no one else knows my work as well as I do

  21. I do post sales some of my sales. Often it is the larger, more substantial work that I post about. I did post the sale of a small piece that sold from a national exhibit, since I find sales from these kind of shows to be more rare. Like others have mentioned no bold or exclamation marks in my posts. The woman who bought the small painting saw my post and commented she was the one who purchased it and went on to discuss how much she loved it; referring to herself as the lucky buyer. With commissioned paintings I am less likely to post unless I get approval by the buy. Often I use their photo of my piece in their home, because I agree with you, Jason, that in situ photos do make it more tangible. I’m always amazed at how many more comments of congratulations and positive comments about my work that I receive on these posts than most of my other posts. This positive response tells me this type of news is well received. I also will post about sales in my art newsletter.

  22. Yes, ABSOLUTELY!!! Post it SOLD! and share your excitement with everyone. People LOVE to be appreciated. My customers do the same thing when I post their sale. They take the opportunity to add their comments and tell me how much they truly love their new art.

    It’s absolutely kudos for the collectors. Art lovers LOVE to talk about their new art! Our job as artists is to encourage their creativity and excitement.

  23. Depends on how tastefully it’s done. Basically I am from the old school. When you score a touchdown act
    like you’ve been there before. So if you’re gonna do it do it with an air of class and dignity.

    1. I agree with your comments Robert. Basically make it look like it is the norm to sell something. However, the big bold font with exclamation marks can have the opposite effect. Too much, too big can indicate that this sale is the exception.

  24. I definitely post SOLD announcements. I’ve never thought of it as bragging. For me, it’s a celebration. I’m delighted that someone likes my work enough to purchase it and make it a part of their home. I find it encouraging when artist friends post SOLD paintings as well. I’m happy for them and find it encouraging that art is being sold in spite of the often dire predictions that nobody is buying art anymore.

  25. It never occurred to me that letting my customers know an art piece has sold would be considered bragging. Now I’ve thought about it, I still dont. I often have multiple enquiries about a painting and I always think it’s a service to let my patrons know it has sold. At the same time I emphasize that I do paint in series and on commission, so all is not lost, check out the rest of the current series, or commission something close to the one that has sold. Sure it is a marketing ploy, but it’s either that or sleep 30 ft off the ground because you have so many paintings under your bed. And yes I do capitalize to make it stand out from all the other social media blurb that passes in front of people’s eyes every day. I also mark it sold on all my platforms as fast as I can so I don’t sell the same painting twice. (It does happen). Sea Dean Paint a Masterpiece. Artfinder Artist.

  26. I made a point on FB of congratulating new patrons when they brought a particular painting. Several times I posted photos in the home. It doesn’t scream, OMG, I made a sale! It is less of a boasting post and accomplishes the same thing.

    I quit FB four months ago because of data sharing and honestly, I don’t miss it. Plus, the telemarketing and sales calls have dropped 80% … worth it.

    I’m only on one social media platform but it has user names rather than identity … not a medium for promotion. I normally just move the piece from available to archived (need to update that website). I am well aware other platforms would serve the purpose but I’m doing more local and regional promotion this year. You can spend literal hours on social media.

    I make a point of sending a thank you card to the buyer and give them the backstory why I painted the subject, where I took my reference, and any challenges in painting it. After all, they have to tell their friends something when they see it in their house. They really enjoy that. It is sharing information and often leads to another sale. Important.

  27. Yes, I post sales but don’t go overboard and I am careful not to give out the buyer’s personal information. I do believe it’s a great way to show appreciation to my collectors. It has resulted in encouraging comments and sometimes in an additional sale. So, I’m all for posting sales if it’s done tastefully and with discretion.

  28. Michelle,
    I guess I am old school but in your camp. Saying this I have posted a few times when people sent me a picture of my painting in their home. As much for them as for me. I was a dentist in another life and it still is difficult for me to get used to the “Doc’s in a box” Acme Painless Dental Surgery, Hollywood smile in 24 hours while you sleep. Come on, people have a little class

  29. Posting “SOLD” art absolutely works for marketing. People want what others want and have. It’s human nature. Brag on!
    If you don’t post your sold works you are not using good business skills.

  30. I typically post work when it is ready for sale on social media (Facebook and Instagram), and on my website. I agree with the positive response to posting sales — and do NOT think it is “amateurish”. I’ve been painting professionally for over 35 years. Definitely not a newbie to this business, and that is what it is — business. II also boost posts on Facebook to attract new collectors, and it has proved successful. Those who follow me on different media regularly buy my work after seeing it first on social media, or request commissions based on those first images online. Artists are everywhere, creating all kinds of work. If you don’t promote yourself (and/or your gallery), you are disappearing in a sea of creatives. Toot your horn!

  31. Absolutely agree! After a few sales in a month or so, combined with announcements about upcoming shows – people start commenting on how my art is really taking off and that gets buzz going.

    The 3 successful galleries here in S. Utah (owned by the same amazing lady) post “ANOTHER ONE OUT THE DOOR!” with every sale. I love to see what is flying off their walls.

  32. Hello,
    I ask the collector first for permission, then I post the work and congratulate them online. It is a exciting to acquire a work of art and all but very private people like to share. I find that people are usually feeling rather proud and adventurous about collecting.
    If I happen to know they don’t want their name announced, I ask if I can post the work marked sold. I have always a gracious ” yes!”
    Then I say ” private collection”

  33. I post sales selectively (and I consider frequency), I think it is one of those things where a little is good and beneficial, too much can be overbearing so my view is don’t go overboard with it! I like to congratulate and thank my collectors and the galleries that represent me when particular sales are achieved.

  34. It seems to me that some notice of a successful transaction is a part of the process. But like just about everything else that requires dancing on eggshells, it’s got to be careful it seems.

    There was an artist I came across that promoted every little thing so she was posting solds and wins just about every day. That really turned a lot of us off. I’ve fortunately lost complete track of her.

  35. As Jason noted, yes, real estate agents to make notice of sales. It lets other potential clients know that they get the job done. For us artists, Jason is right, it is validation that the client has made a good choice. The buyers can sometimes be insecure as we artists are. I like to share sales on SM so that my friends will know that I am still in the game. At my age (71) that is sometimes a question that people are curious about a stone sculptor.
    Patty

  36. Yes, I post when I have sold a piece or have a commission. I’ll post a picture of the person who purchased it and where they’ve hung it, if possible. (And their name, if they don’t mind) I thank them and congratulate them on their purchase. What I don’t do is make it sound like I’m bragging on ME. (Yes, I’m proud of the fact that I am the artist and the artwork is mine. But I want the buyer to feel as if they are the most important person and they are the reason for the painting.

  37. Guys, I was in corporate sales for much of my 9-5 career – and believe me, you WANT TO TALK ABOUT YOUR SALES. (Another axiom in that world is “You’re only as good as your last close”!) Hiding your light under a bushel waiting to be discovered doesn’t work, and won’t do your numbers any good. (Well, ok, it worked for Sophia Loren – but she was 15, gorgeous, and Italian when she was discovered. Are we? No? alrighty then.)

    I loved the earlier blog about saying “Congratulations to the new custodians of “art piece XYZ”, wishing you many years of enjoyment” or some such. Validate your collectors. They have good taste!

  38. While, I used to post every sale I make on social media. These days I only post breaking sales in social media. However, I do announce all recent sales to my collectors privately. More to keep them informed of sold pieces instead of bragging.

  39. There’s a big, big difference between bragging and sharing your joy about a sale or telling a story about sale. I don’t like bragging either, but I like it when people share their joy with me.

  40. When in Art School, some time ago, we were cautioned not to brag to a fellow student
    or maybe a struggling artist about our sales. I do share my joy with fellow artists and my
    family of collectors but very thoughtfully. I pay attention to my energy level when sharing.

    With social media as it stands today I sometimes witness some insensitive announcements.
    If you take the time to think about your accomplishments, it will come to you on how
    to advertise your successes with grace. Your friends will be happy for you— your enemies if any will
    learn something from your successes and you. Before, I do too much jumping up and down, I take
    most of that precious time to acknowledge my collectors with gratitude…after that I calm down a bit to do the rest of the proclamations with careful thought, principle at it’s base and love.

    Grateful for all the comments that I read on RedDotBlog…it’s a great way to feel included in our vast art community.

  41. I like your take on this Jason. I do not post everything I sell on social media, but I do consistently post about sales, sometimes photos of clients with the piece, or clients at my shows, and usually just post it by saying this piece has a new home in ……..but I make sure I am doing it pretty regularly so buyers, and my collectors know my work is selling.

  42. Yes I do post my sales. Not everyone that I make! I love following other artists on social media who sell and make accomplishments like Signature in various societies. Posting helps my followers keep in touch with me and these posts often generated other sales. It is a different world.

  43. I, too, often post my finished pieces. When I post a sold item, I comment that the particular piece has found a new home and is very happy with its new family. If not sold, I comment that the piece is looking for a new home and is available to for a personal date. People seem to like the ‘personal appeal’.

  44. I’ma bit reticent to post this as it seems to be in the minority….but I have to say that the sales are not the register of your success. Instead measure the pleasure and if your in it for anything else you will be ultimately disappointed. I have my own gallery and sales do keep the wolf from the door but so do the fabulous contacts with people in search of something…….

  45. Yes. But I do not scream SOLD in all caps with exclamation points (overused). I say something like, “So pleased to be shipping [name of painting] off to its new home in [city]. Congratulations and thank you to the new owners.”

  46. I’m in agreement with the original letter….
    For me it just seems tacky…
    No one thanks their employee for their salary at the end of the month…
    Painting is what we do… Selling paintings is also what we do…
    Thanking people for buying paintings can be done in person and not on social media…
    Personal opinion…

  47. Realtors DO mark homes SOLD, both on site and in print, etc.

    As for art, I think it does create a little buzz. It shows that people have an interest in your work. I just say “Off to a good home!” And I like to see that artists I admire have had a successful sale. It makes me happy.

  48. Some artists do go overboard with it. Others don’t say enough. If they have a site with available work, that tells me what they still have. Times when it seems appropriate to post about sales is if they’ve just posted a new piece and it sold and they’re letting people know it’s no longer available, or as a report of how they did at their show. Primarily it informs potential buyers it’s no longer available, saves everyone time asking over and over. But if it seems boastful, or if it seems so exciting that they must not sell very often, it can come across in a bad way.

  49. Great article and great response. When I started posting my prices that sold a few years ago on social media, it not only created a buzz but I also started getting purchases from people who followed me but never bought anything. I think you’re right that it creates “validation” to some and also a sense of urgency that they could lose out to someone else. It’s really helped with sells on social media. I don’t go overboard but thank the person who purchased the item and mark it sold.

  50. I believe it is good to post “sold” because it lets other potential buyers know that the piece is no longer available and that if they see a piece of yours in the future they like then they had better move on it.

  51. I rarely post when a piece is freshly “SOLD!” but I often post an image of my pieces in collectors homes when they send me pictures. I like this approach because it doesn’t feel like bragging or saying “Hey look at me! I sold another piece!” But it does show that I do sell my work and people do enjoy having it in their homes. I follow a gallery who does the whole “SOLD!” post thing. To me if feels like this gallery doesn’t sell much. They only post this every so often and it makes me wonder if they post it every time something sells or just a select few every now and again. It seems like if they were to post every time something sells they would be making those posts a lot more often if they were to stay in business. Most of my income as an artist comes from public art pieces which take a long time, and I only sell smaller pieces to collectors every once in a while. I feel like if I were to post SOLD whenever I sold a smaller piece it would end up working against me and make it look like I am not a very successful artist, which isn’t really true.

  52. I agree wholeheartedly with Jason. Celebrate your sales. A better question may be – why would you not advertise your sales. Being proud of ones success is not bragging. Too often as artist we are shy about our work and fail to promote ourselves but this is not helpful if we want to be successful. Thanks for the article Jason.

  53. I don’t ” brag” about any of the drawings and paintings I’ve sold as I think it is in bad taste. I will acknowledge works that are sold, announce shows I’m participating in or have had, to inform collectors, potential collectors, and the general public.

  54. Loved reading this…. because yes, it is true that posting a “sale” in whatever manner…. does encourage others to buy. Seen it at galleries as well….. those red dots encourage others to purchase. Comparison to real estate is spot on! See the”sold” ads all the time… Same goes for getting into shows, try getting a show acceptance if you can’t list other shows you have done. Artwork quality does not just stand on its own merits for sales. Sales result from…. marketing of all sorts and manner. Great question, great response.

  55. yes, absolutely yes to posting about sales. I do it on my artist facebook page and my personal page. will do it on my website when I get it up. Why_ because a sale makes me so happy!
    Somone cared enough about my work to part with their money, they wanted to live with and have my work in their lives. That is just stunningly fantastic and that joy must be shared.

    It isn’t about the money its about sharing my joy with those who know /follow me.

  56. I use a tape stefully sized, but visible red dot next to the title of each sold piece on my website. I feel this is not distracting for general viewers, but is ready info for anyone who pays attention to those things – potential buyers, supportive colleagues, or even jealous friends. I work hard to make great work that is worthy of sales. I am a professional. It feels good to have success now and then. I don’t feel I am bragging. I enjoy seeing my friends have the same success too. I might use the same technique if I ever get in the habit of social media postings. Jealousy is a vicious and useless thing in this game. Best to remove it from the toolbox entirely. My advice is: Don’t employ it yourself and don’t pander to the jealousy of others. Just be kind.

  57. Yes! And with every social media post, I get inquiries from friends-of-friends asking if I can make something similar for them, but with their personal twist. I will say that I post the info as “here’s what my client wanted, here’s the beautiful piece I made for them” rather than with a plain “sold.”

  58. The word ‘Bragging’, in itself has a very negative connotation and as a fellow artist; my take on this is that we should be most thankful that another person wants to enjoy our work and bring it into their lives. This is where the inner self worth should come from and not broadcasting that you got another one sold… Sorry, it’s childish and not what drove us to be artists in the first place.

  59. Thank you for this post. The assessment and cautions are indeed relevant.
    I think it is important for each person to find ways, vehicles and a language that feel most natural to them and their brand and go with this. Don’t be rushed, experiment, do a draft, sit with it. Make it fun!

    Kind regards
    Andrea Edwards, Artist, Sydney, Australia

  60. The ones I find tasteful are those in which artists post the image of the work and express gratitude that the painting has found a new home. It does let interested parties know that indeed people are buying your work. If it’s a museum, public or prominent collection of course we should post that too.

  61. I always post new “fresh off the easel” paintings on Facebook. I haven’t done this before but I want to ask people to share my post. You never know where it’s going to lead to.

  62. I’m very early in my art journey, but have put a simple “sold” on social media posts of my artwork. For a couple of commissions, I’ve shared images of the completed pieces (with permission from the client) with a simple “A dear friend commissioned this piece”. (So far, most of my sales, including commissioned pieces, have come from good friends.) When I get further down the road on selling my art to people besides good friends, I’ll continue with my strategy of sharing the good news with a simple “sold” and when appropriate, images of commissioned pieces.

  63. I do write SOLD on a piece when I sell it. Sometimes the potential buyer who would have wanted it sees that it sold but might want to buy a print for a lot less than the original. It’s hard sometimes, I agree that it feels like bragging BUT…it’s really marketing. You are a professional artist & people want to know, as the article says. I agree.

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