If you’ve been following me for long, you know that I am a huge advocate of the artists’ biography. I feel a well-written, nicely laid-out biography is a powerful tool that will help you build relationships with collectors and to give you credibility. A biography allows a potential customer to become acquainted with your background and get to know you, even if the buyer can’t meet you in person.
“Should I include negative or depressing details of my life in my biography?”
This is a thorny issue, and I would like to spend a few minutes today discussing it and, hopefully, provide some guidance that will help you decide how to handle unpleasant details in your biography.
First, let’s stipulate that many artists have lead extremely challenging lives. Many of you have overcome incredibly adverse circumstances or terrifying events to become the artists that you are today. Like it or not, those challenges have likely had a huge impact on your life and have helped shape who you are and your outlook on life. To a certain extent, your followers can’t truly understand you without understanding those events. However, sharing your difficult background should be done with care – you wouldn’t want to shock or depress a customer to the point that they no longer feel like buying your work.
The main purpose of your biography is to help people make a connection to you, to help them understand where your art comes from, and to help them move toward a purchase. With that in mind, if you are going to include references to difficult life experiences, you should strive to do so in a way that emphasizes not the problem, but rather the amazing way you overcame it and went on to become the amazing artist you are today.
- Don’t go into too much detail. Talking about the specifics of your challenge might be too much for a reader to handle.
- Avoid shocking language. Words like “abuse”, “assault”, “murder” etc. are all very heavy, challenging words. While it may be good to provide some insight into your life, shocking words have the power to completely transform a person’s perspective and thought process about you and your work.
- Keep the general narrative positive. While talking about your past can be powerful, focusing on the process you used to overcome your challenges will inspire. Share how the pain of your life has made your work better.
All of your life experiences belong to you, and no one can force you to share what you don’t wish to. If a life experience is just too raw, distressful or embarrassing, or if you just aren’t ready to face the pain, you should feel no obligation to do share. I know of many artists who have chosen to gloss over or forget about incredibly difficult experiences. If you don’t feel comfortable sharing your life with the world – don’t. Focus instead on other aspects of your life that are positive.
Read the biography we helped Carolee Clark create to get ideas of the types of details and formatting we suggest for your artist’s biography. Note that Carolee’s bio does not reference negative life experiences – this is just a sample to show you how useful a biography might be for you.
What do you Think?
Have you shared your difficult life experiences in your biography? Why or why not? How has your biography helped you build better relationships with clients and make more sales?
Share your thoughts and experiences in the comments below.
In his Amazon.com best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.