Collective Wisdom | Tips to Succeed at Art Fairs and Festivals

The summer is upon us, and with it the art festival season. Many artists will be participating in at least one art festival, and, as I recently discovered on my…

5 Critical Sales Skills That Will Help You Sell More Art

Have you ever been in a situation where you had someone highly interested in your art, only to find yourself unable to make the sale? Afterwards, have you found yourself wondering in frustration, “what could I have done differently to help the client make the purchase?”

You’re not alone! Almost every artist has been in this situation at some point in his or her career. While not every encounter with a potential buyer will result in a sale, by understanding the sales process, you can dramatically increase the sales of your art.

Podcast | The Ins and Outs of Blogging (For Artists)

Join us for a new Art Marketing/Art Business Podcast on Tuesday, May 15 at 4:00 pm Pacific. (7:00 Eastern, 6:00 Central, 5:00 Mountain, 4:00 AZ). This month Jason Horejs and Barney Davey will discuss blogging. Many artists have a blog in addition to or in place of a traditional website – is it worth the effort to maintain a blog? Will it lead to sales?

To Title, or not to Title, That is the Question

Last week I received an email from an artist asking about titling her work. This is one of the more common topics I discuss with artists. I understand that titling your artwork can become tiresome, and many artists feel that a title can get in the way of the artwork.

Do titles really matter? Can the wrong title prevent you from selling your artwork? Can the right title guarantee a sale? While the issue may seem like a minor one, it is an issue you will be dealing with constantly over the course of your career.

I am an advocate of titling artwork, and I feel titling deserves investment of time and thought – from my perspective in the gallery I see that titles matter to potential buyers.

Read my conversation thread with the artist below, and then share your thoughts about titles in the comments below. How do you feel about titles? How do you come up with your titles? Your experience input and opinion are of tremendous value in adding to the collective knowledge available to other artists who read the blog.

Podcast Recording Available | Let’s Talk Art Marketing and Art Business!

Thanks to all of you who joined Barney Davey and me for the podcast yesterday afternoon. For those of you who weren’t able to attend, or those of you who…

State of the Art 2012 Survey | Some Initial Results

Several weeks ago we launched our first State of the Art Survey. My intention with the survey was to get a sense of what the art market in general is…

5 Simple Steps to Extraordinary Customer Service from AT&T’s Head of Retail

I recently ran across an article on Forbes.com about Paul Roth who is the President of Retail for AT&T’s roughly 2,300 stores. As you will read in the article, Roth…

Xanadu Gallery’s State of the Art Survey | Share Your View of the Art Market

2011 has been an interesting year in the art market.  While it can be difficult to find hard figures on the state of the market, we have seen the slow…

January Issue of Xanadu Gallery’s Art Catalogue Now Open For Space Reservations

I am pleased to announce the opening of the January issue of Xanadu Gallery’s Art Catalogue for space reservation.  We have been steadily working to build a marketing framework that…

What would you do? Do you need permission to use someone’s likeness in art?

Disclaimer: This post touches on issues that may be legal in nature. This blog does not offer nor claim to offer legal advice. If you have questions on this issue…