Avoid Politics, Religion & Sports When Interacting with Potential Buyers | Xanadu Gallery’s Art Marketing Minute

Share Your Experience Have you made the mistake of bringing up politics, religion or sports in your interactions with your clients? What was the result. What have you learned about…

Art Marketing Minute | Never Pre-judge Potential Art Buyers

Art Marketing Minute | Overcoming Your Prejudices When Selling Your Art

Have you Overcome Prejudice? What have you done to combat any prejudicial tendencies you might have toward potential buyers. What have your art-selling experiences taught you about the importance of…

Dressing for Success | Art Marketing Minute

P.S. Another important reason for dressing up, which I completely failed to mention in the video, and one which I consider to be of real practical importance, is that being…

Take a Pause Before an Opening

Before an art show or gallery opening, take a few minutes to clear your mind and mentally prepare yourself to work with your clients. Share Your Thoughts What do you…

The Challenges of Framing Art | Art Marketing Minute

Share Your Thoughts What challenges have you faced when framing your work? What advice would you give to someone facing framing challenges? What questions do you have about framing your…

Why we Don’t Hand out Photos or Brochures in the Gallery

When I first started in the gallery business over twenty years ago, it was common practice to hand someone printed materials when they expressed interest in an artist’s work. When I…

Art Marketing Minute Video | Creating Compelling Titles for Your Artwork

The Power of Silence in Making Art Sales | Xanadu Gallery’s Art Marketing Minute

Silence can be one of the most valuable tools in selling art. It is also one of the most underused. Learn about the importance of silence and how to begin…

Art Marketing Minute: My War Against the Term “Emerging Artist”

In my interactions in the art world, I frequently hear artists refer to themselves as “emerging”. This used to be even more common as the term seemed to take on…