Ask a Gallery Owner | How Should I Respond to a Client Who Wants Me to Create Something Way Outside My Style?

I recently received the following question from an artist: I was hanging artwork the other day at a doctor’s office. The doctor’s wife loved the pieces I had chosen and…

Video – Ask a Gallery Owner: How Quickly Do You Decide Whether to Include an Artist In your Gallery?

In this week’s session, I discuss whether or not it is necessary to tell galleries that you are approaching other galleries and how long it takes for a gallery owner…

Ask a Gallery Owner: Should Galleries Get 50% on Commissioned Art Projects?

What is a reasonable split on commissioned work? I’m all for the gallery receiving 50% on work in their regular inventory, as it takes up wall space and has likely been shown to several potential buyers and marketed by the gallery as well. However, I wonder if 50% to the gallery is justified on a commission, especially in the case where the artist has been put in direct contact with the buyer and essentially does all the leg work (apart from the initial introduction).

Video – Ask a Gallery Owner: What’s the Best Time of Year to Contact a Gallery?

In this week’s session, I answer a question from Alicia in Colorado about the best time to approach a gallery. I share my thoughts on the matter and provide some…

Video – Ask a Gallery Owner: How Do I Attract Buyers to My Gallery?

In this week’s session I answer a question from Damon in Delaware: “I have owned my own gallery for about a year and a half now, where I sell my…

Collective Wisdom | The Artists Who Won’t Go Away While I’m Trying to Sell

On RedDotBlog, we’ve often talked about different scenarios in which you might be trying to sell your work. For many of you the opportunity will come at an open studio…

Video: Ask a Gallery Owner: Are there Certain Sizes you Recommend?

In this week’s session I answer a question from Darryl in Utah: “Are there certain sizes you would recommend to offer galleries that are better to ship in reference to…

Ask a Gallery Owner: Is it Important to Work in Series?

Artists frequently ask me if they should work in series. I recently received the following question:

Is it important for your artwork to be in “a series”. I have a few different styles I like to work in my paintings (from bright/multi-colored to abstract/dark to light/muted). What do galleries like to see in artist’s portfolios?

Kirsten Reed

If you’ve been reading this blog for long, you know that I’m a huge advocate of seeking consistency in your artwork, especially work you are going to be presenting to galleries or potential buyers.

Square inch pricing

Ask A Gallery Owner | Making Square Inch Pricing Work for Smaller Pieces

If you’ve been around here for a while, you know I highly recommend pricing based on size, generally square inches. But what if you do work in both large and…

Video: Ask a Gallery Owner | The Buyer Who Disappears Without Completing Their Purchase

This week’s question: Hi Jason, Last year, I posted a painting on Instagram that I had completed. A good friend said that she wanted to purchase it. I framed it…