COVID-19 and the Art Market | Update March 18, 2020 | Gallery Virtual Tour

Today we’re beginning the rollout of a new gallery video tour. As we were thinking about ways that we could share art with our collectors who aren’t going to be able to come and see us in person, the idea of a video tour was born.

In the past we’ve done a self-guided virtual tour using 360 degree images that allowed the visitor to take a kind of self-guided tour, but those kinds of tours require special equipment (to do them right) and are complicated to produce.

We wanted to get something out more quickly. Hence the video tour.

How We Did It

Several years ago we purchased video equipment to be able to produce content for this blog and our website. This equipment included some studio lighting (not expensive) and a digital video camera (a little bit expensive).

We used the lighting to film the introduction and ending of the video, but our video camera stayed in its bag – this was all shot on my smartphone. Smartphone cameras have gotten so good over the last several years that I rarely go to the video camera anymore. It’s so much easier to use a smartphone, and, for the tour, I used a handheld smartphone gimbal to stabilize the video.

The video was edited in Adobe’s Premiere Pro, which we have as part of our subscription to Adobe’s Creative Cloud service.

Once put together, we uploaded the video to Youtube, and then started to link the video to the artists on our website, only to discover that we are limited to five links per video, so I wasn’t able to link to each artist as I promised in the introduction. We’ll have to avoid promising links for every artist in future videos ๐Ÿ™‚

The music all comes from YouTube’s Audio library, which contains royalty free music that you can use in your videos to avoid infringing on musicians’ copyrights.

Those of you who have experience in video or audio production are going to find a lot of faults with the video, but I learned long ago that when it comes to projects like this, you can’t let goals of achieving perfection get in the way of getting things done.

I’ll keep you posted as we begin to see how our collectors respond to the video.

Help Our Video Tour Get More Visibility

If you have a moment and would like to help our video get more visibility, please hop on to Youtube and give our video a thumbs up or post a comment. We appreciate it!

Click here to like or leave a comment on the video on Youtube

Stay well!

Equipment Used to Produce the Video

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. That is a very nice tour that shows the diversity of the media and work you represent. I just left a comment on YouTube. Today I decided to cancel my trip to Tucson, my first visit since leaving UofA in 2015, with great reluctance. I was planning on stopping in to see your gallery and say hello, so that will have to wait. Even the opening of the national pastel show in Sedona has been canceled (I have a piece in it), and it is nowhere near as bad out there as it is here on the East Coast. Stay well!

  2. I love how you think outside the box and come up with great solutions. I wish you an excellent month of April with your free shipping offer. I love the diversity of artists you carry….something for everyone. We in Canada are going through the same thing with our galleries going online.

  3. This is great Jason. Thanks for all the information. I even saw some bicyclists at the beginning that I didn’t see later on so I’ll have to check those out myself.

  4. This video made my day. I was glad to be able to walk through Xanadu Gallery (even virtually) and appreciated the close ups of some of the unique work – Truly inspirational. Wishing you all the very best, Jane

  5. What a creative idea to bring the Gallery to all of us! I loved seeing the closeups and overall sweep of the artists that you represent. Could be something I might try in my studio. Best wishes and stay well!

  6. I very recently created and posted on Instagram a video tour of my remote studio, which I use as my own gallery for meeting collectors and curators. It was not as long as yours but it was fun to do and has had several hundred views including a few purchase enquiries. I’m going to try and do more videos, including several of close ups of individual works..

  7. Love this, I use exactly the same technology but have yet to trial the hand held 3D mobile print my husband has printed to stabilise my videos- that’s for the next online exhibit. Jason there is also video software editing that helps but is super time consuming to learn as well but I find it useful to add writing and logos as I am not so brave with talking online yet. The only difference being why I started mine- we are far from any main Art Gallery locations in Australia and I needed to share my artwork internationally with those that can’t visit “downunder”, oh and we designed our showroom to have art lightning which saves time putting up the mobile photography lights but I use natural sunlight as well. I was always curious after reading your RedDotBlog as to what you had in your Gallery and this was a delight, especially the sculptures- looking forward to more virtual tours from Xanadu!

  8. I believe your use of video will take your gallery to people everywhere and everyone interested will benefit. Smart move, Jason, I look forward to more video so we can see work in your gallery regularly.

  9. That is a beautiful video tour! Very well done. What a great alternative to visit the gallery especially now. Thank you for sharing this.

  10. Nicely done. This video gave me a good sense of your gallery space, your various artistโ€™s work and an overall sense of the kind of art Xanadu Gallery sells. I almost feel like I have been there! Stay safe.

  11. Pretty nifty tour, Jason. Maybe this is the wave of the future and you’re in the vanguard. I know I, for one, love being able to visit galleries all over the country without leaving home. Lemonade out of lemons, as they say. Thank you.

  12. I am so glad to see this! Being an artist and Traumatic Brain Injury Survivor for 50 years, took your online course when you first started it. I am 68 years young and live happily up in the mountains of Southern California. Since I live so isolated and have collectors all over the USA, have wanted for several years now, an excellent actual gallery that also hosts itself as a online gallery. Being a TBI Survivor I have very limited technological skills. Am a painter of oils, watercolor, pastels, and a printmaker of etchings, solar and classic. I was trained as a master printer at Brighton Press, SD, CA., and have recently converted my studio for solar etching. I like your new gallery model!

  13. Your video tour is fabulous .. you never need apologize for any part of your production because it shows your gallery and artwork beautifully. Your “camera work” is excellent, your timing for showing art is just right, it is a clean and “honest” presentation (no slick stuff), and personally, I like that. I am super impressed!!! Wouldn’t change a thing about your production. Your artists should be proud to part of such a beautiful gallery.

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