Today we’re beginning the rollout of a new gallery video tour. As we were thinking about ways that we could share art with our collectors who aren’t going to be able to come and see us in person, the idea of a video tour was born.
In the past we’ve done a self-guided virtual tour using 360 degree images that allowed the visitor to take a kind of self-guided tour, but those kinds of tours require special equipment (to do them right) and are complicated to produce.
We wanted to get something out more quickly. Hence the video tour.
How We Did It
Several years ago we purchased video equipment to be able to produce content for this blog and our website. This equipment included some studio lighting (not expensive) and a digital video camera (a little bit expensive).
We used the lighting to film the introduction and ending of the video, but our video camera stayed in its bag – this was all shot on my smartphone. Smartphone cameras have gotten so good over the last several years that I rarely go to the video camera anymore. It’s so much easier to use a smartphone, and, for the tour, I used a handheld smartphone gimbal to stabilize the video.
The video was edited in Adobe’s Premiere Pro, which we have as part of our subscription to Adobe’s Creative Cloud service.
Once put together, we uploaded the video to Youtube, and then started to link the video to the artists on our website, only to discover that we are limited to five links per video, so I wasn’t able to link to each artist as I promised in the introduction. We’ll have to avoid promising links for every artist in future videos 🙂
The music all comes from YouTube’s Audio library, which contains royalty free music that you can use in your videos to avoid infringing on musicians’ copyrights.
Those of you who have experience in video or audio production are going to find a lot of faults with the video, but I learned long ago that when it comes to projects like this, you can’t let goals of achieving perfection get in the way of getting things done.
I’ll keep you posted as we begin to see how our collectors respond to the video.
Help Our Video Tour Get More Visibility
If you have a moment and would like to help our video get more visibility, please hop on to Youtube and give our video a thumbs up or post a comment. We appreciate it!
Equipment Used to Produce the Video