Traffic has dropped even more over the last four or five days, as might be expected under current circumstances. Art Walk was cancelled on Thursday to prevent large crowds from congregating in galleries or on Main Street.
We had scheduled an opening for artist Houston Llew in conjunction with Art Walk. Once it was clear Houston wasn’t going to be able to join us, we put together a virtual meet and greet on Zoom and promoted it to our email list.
Turnout to the actual virtual event wasn’t huge, but we did have several collectors join us for the broadcast, and we sold a number of pieces to them, as well as to collectors on our email list who couldn’t join us for the event. So, success!
In addition to the sales, I had a great time talking to Houston.
You can see how we handled the event by watching the recording:
Have You Been Doing any Virtual Events?
Have you been doing virtual or video events to adapt to current circumstances? What have the results been? Do you have ideas for future events, or thoughts on how we might improve the format? Share your experiences and thoughts in the comments below.
In his Amazon.com best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.