Debate: Should Artists Include Pricing on Their Websites?

As I am discussing the internet and marketing online with artists, the question of whether or not an artist should include pricing information on their site often arises. I spend quite a bit of time looking at artists’ websites, and, from my observations, most artists do not include pricing on their websites. I’ve also found that a good number of galleries don’t include pricing information either. The lack of pricing information is always a little surprising to me, but perhaps it shouldn’t be as there is a warm debate over the issue.

I’ve heard both sides of this debate. While I suspect that a large number of artists (and galleries) don’t include pricing information because they see that very few others are including it – those that do put thought into the issue seem to have pretty strong opinions one way or the other.

Briefly, to frame both sides of the issue, those who don’t include pricing seem to omit it for one or more of the following reasons:

  • To encourage contact from the potential buyer. If there’s no pricing information, the reasoning seems to suggest, the client will have to call the gallery or artist and ask for the pricing and now the salesperson has an opportunity to actively engage the customer and push toward the sale.
  • Including pricing can lead to complications or confusion. As I understand this concern, if there is inconsistency in pricing between the artist’s website and the gallery website it can lead to obvious customer service problems. The same would be true if the site is out of date and a price has not been updated after a price increase.
  • Including pricing makes an artist’s website site seem too commercial

There are probably other arguments, but these seem to be the primary positions I run into.

I come down firmly on the other side of the argument and am in favor of including art prices on artist and gallery websites. My arguments against the points above, respectively are:

  • If you are waiting for someone to call you or email you for pricing you are missing the point of the internet. Visitors to your site aren’t going to contact you, they are just going to move on. In the internet age, people want to find information easily and instantly. We have always included pricing on xanadugallery.com– instead of getting calls asking “how much is it” we get calls saying “I want to buy it, here’s my credit card” or, even better, we get the order right from the site. Pricing is the single most important thing people are looking for on the site, you’re only frustrating them if you don’t give them this information. 
  • Running into problems due to inconsistent pricing is not an internet problem, it’s a pricing problem (or a laziness problem). An artist’s pricing should be 100% consistent across all venues. Eliminate inconsistencies in pricing and you won’t have any website pricing problems.
  • As far as the “too commercial” issue, I am truly dumbfounded by this one. Aren’t we trying to sell the art? If not, if you are just trying to create a web museum of your work – then pricing probably isn’t necessary. If, however, your aim is to sell, then you need to overcome your fear of commercializing your site. Collector’s will buy only if given the opportunity.

Of course there are other considerations for an artist. Some galleries prohibit their artists from sharing pricing information on their sites. I think this is counter-productive for all involved – especially if the gallery isn’t generating strong online sales, but it is wise for an artist to accede to the wishes of their galleries if the gallery is generating sales for them. It wouldn’t hurt though to have a discussion with your gallery and talk about the pros and cons of including pricing on their site and your site.

Of course, this debate is close to moot if you aren’t getting strong traffic to your site. If you’re not getting 200+ unique visitors to your site weekly, you should start there before you worry too much about pricing (more on this in a forthcoming post).

What do You Think?

Do you include pricing on your site? Do you have arguments one way or another that I’m overlooking? Share your thoughts, comments and questions in the comments section below. Your feedback improves the dialogue and I appreciate your participation.

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64 Comments

  1. I am sooooo tired of the debate. I love artist and gallery websites with prices. I’ve given up asking for prices. It is for sale, right!? So an artist sends me their newsletter with a limited time offer of paintings on sale over Labor Day Weekend. Great. I click the link to the images. Titles and sizes present, check. Prices, NO. I move on. I just don’t get this. I have already purchased a couple of paintings from this artist. He has my contact information. Why the big secret????

  2. During my earlier collecting years, I usually knew what I wanted. Being an artist myself, if I saw something I liked, I didn’t want or need a gallery sales person explaining anything to me. Most of the paintings I purchased were already priced on the website. I never appreciated the “spider in the web” technique where you called and had to hold, then talk to a sales person who often would assume you didn’t know anything so would start the sales pitch. I realize though, there are many people out there who probably do want all kinds of information, so I guess it boils down to your personal preference?

  3. Jason, in art business academy, you made a convincing case for not including prices on our websites. Apparently your thinking has changed on this. I have been considering adding prices and perhaps will take the leap. One reason I haven’t included them is that I’ve needed to adjust my price formula. I am happy with what I have now so perhaps the time is right.

  4. List the prices already. If your site has a way for a buyer to place the order then price it. I saw an artists site that had a price range for each piece? $7500- $10,000. So who decides on the selling price? If you want sales then be up front with everything.

  5. As an artist, I’ve always believed in putting pricing on my website. As a potential buyer of art, I always move on when there is no pricing on a website. GIVE ME all the information I want on your website if you are selling your art. You are a commercial website, just like any other commercial website. Believe me when I say, there are plenty of other artists doing what you do, especially if you work in 2D. Case in point, the thousands of artists around the world now touting their skill at photo-realistic techniques. If you do not put pricing on your website, and the galleries your art is in also do not put pricing on their websites, I will simply assume you do not want my business. “Make it as easy as possible for customers to buy”, should be our mantra.

  6. I just put prices on my website and was careful they coincided with my gallery prices. I feel the internet is the place to get information without having to interact if the buyer doesn’t want too.

  7. In a related vein to showing prices on your web site, what about pieces that have sold? Should it remain on the site and marked “Sold” or should it be removed? I know a number of artists who feel adamantly that pieces that have sold should no longer be included on a web site. I think keeping it on the site shows that your work is indeed being collected, and someone browsing your site may want to commission a piece similar to one you have sold.

    1. I have been playing around with this same thought. I have the same reasoning: to show that things are indeed being sold/collected.?Almost to make a sense if urgency. “If I don’t buy it now, will it be here later?” I have been leaving up things that are marked sold for about two weeks or so on average. Then I take some of them down as to not clutter the site too much. Sometimes I wait until I have more things to post before I take the sold items off.

    2. I keep my sold pieces on my site for a very important reason: I’ve been asked by clients if I could do a painting or mixed media piece using the exact colors – or in the same style – as a particular piece that had sold.

      It’s important for clients to see the various styles offered. I don’t agree that an artist must limit themselves to one or two styles so people will know your “brand.” If an artist is comfortable with limiting themselves, that’s great for them. I just can’t clog the flow of my creativity by limiting myself. Browsers of my site have a wide range of art interests and what appeals to one won’t to another. Having a variety of styles makes for a more enjoyable shopping experience – in my humble opinion.

  8. Post prices.

    In every realm where people don’t post prices, I find it incredibly frustrating. Price is an essential element of every transaction. Without a price posted, I am left in the dark. I almost certainly move on. I do not — repeat, DO NOT — call to get a price. I do not write to get a price. I move on.

    I am a lawyer. A lot of lawyers act like their hourly rates are top secret. Why? Because they offer different rates to different clients based on how much they think they can squeeze out of each client. I don’t do that. I am up front. I will charge you $400 per hour unless you can convince me that because of your virtue and lack of resources I should charge you less or do the work for free.

    Thus, when you don’t post a price for your artwork on your website, I assume that either (a) you have no idea what your art is worth, or (b) you think of your buyers as potential suckers and you want to see how much you can squeeze me for.

    Post. Your. Price.

    1. Love your comment Joe, I am about to pull together my website and have been wrestling with this issue. You really do speak the truth about seeing how much one could get depending on the purchaser. I have decided to just commit to a formula until such time I need to change it and be done with it.

    2. I totally agree with pricing. If I am in a store to buy and there is no price I move on. It is inconsiderate on behalf of the store. If the want it but cannot afford it why trick them into calling? How humiliating is that. Everyone has a different budget. Treat the viewer like an adult

    3. I couldn’t agree more! I post my prices. But I have another reason besides convenience and common sense.

      I know an artist who showed her work with a gallery at an agreed upon price. The gallery then marked up the price without telling her and wouldn’t let her have any portion of the markup when the piece sold. Needless to say, the collector wasn’t very pleased when he saw the inconsistency as well.

      POST. YOUR. PRICES. Problems (plural) solved.

  9. Prices are on most of the artwork on my website, the exceptions are of “work in progress” on the blog and collections in a new price point I’m introducing.

  10. I am both a very active collector – with over 300 pieces in the collection – and an occasional seller of my own and other people‘s work. I can only concur with Jason and others who have emphasized the importance of transparency and convenience. As a potential buyer, I ALWAYS want to know the price range right away because I won’t even ask about technical details or shipping or any other information if the asking price is out of the ballpark of what I am willing to spend on a particular piece or style. And it does not make sense to try to “harvest” my e-mail because I will not buy a piece that is outside of that range, no matter how many follow up messages I get. On the other hand, if I see that the artist or her works are within or near to my budget line, I will get in touch and inquire about availability, other pieces, special events or sales, etc. Only then does it make sense to gather my contact info and follow up.
    What surprises me most is that about half of all the artists I do contact about prices NEVER get back to me, in particular if I DM them on Instagram. Totally missed opportunities! I hope I never drop the ball like that when I am on the selling side!
    Bottom line: if you want to make money from selling your art, get your act together, and price your work transparently and realistically and answer, when somebody shows interest!!!

    1. Well put, Mr. Emmert,

      Most artists I know, including me, wish we could spend more time painting and interacting with collectors and less time having to constantly re-learn the social media game. The continual changes sometimes can overwhelm us. But no response from an artist must have made you feel devalued. I’m sorry that happened to you. If artists like myself accept the tangle of social media as a necessary component and just do whatever it takes, that makes it less frustrating for collectors and more likely that we get to hear one another.
      Chances are those artists you mentioned just neglected to turn on notifications…so they don’t even know that you’ve responded. Guess I had better get busy on Instagram, eh? When I do, you can bet I’ll post prices.

      Jan Dale

    2. Frank Emmert. 1 – Regarding artists not answering your queries. My apologies in advance for the following question but, are you sure you are not wording your questions in such a manner that you sound like you are a scammer?? I say that because I get often VERY convincing inquiries, well-worded and polite. Sometimes they are awkward, though. Hard to tell at first glance if they are legit. I might have missed some opportunities to sell my work there.
      2 – Regarding posting prices. Yes, I do post my prices on my website. I believe is the logical thing to do. I agree with Jason completely.

  11. Thank you Jason – I totally agree with your point – and glad to get it confirmed, as I am working on my new website. Looking forward to hearing more about driving traffic to my new website once it’s up and running!
    Thanks for sharing your knowledge and insights!

  12. Regarding the comment about SOLD work, I like to find the sold work on a website on a special page labeled either Archived Work or SOLD work. I always look through those. I really can’t see any reason why an artist would not want to show sold work, unless they want to eliminate all work sold in the first ten years of their 20 year career, or only show sold work from the style/genres they are currently working in. That would make sense to me. If you’re only doing portraits now, then don’t muddy the waters by including previously sold landscapes.

    1. I also agree with Jason. Imagine a customer looking for gear from L.L. Bean, but there were no prices. It’s an obstacle. They will just go to a competitor that makes purchases easy for their clients. While our art is perhaps a unique commodity, there are so many artists with lovely work a potential client will just keep looking until they find what they want AND it’s easy to buy somewhere else.

  13. With prices! If they are shocked by price of a certain painting they are interested in, if they see a consistency of prices, perhaps the gasp won’t last so long. Lol!

  14. I once had a gallery owner agree to represent me. Then, overnight, she had second thoughts. Her reason? She saw that I had prices on my website. She said that her artists were successful enough that they didn’t need to sell their own work. They relied only on professional representation to do that. Of course I had my doubts about that. What artist wouldn’t sell their own work if they could? I think she just changed her mind and this was a convenient way out. At the same time brick and mortar galleries may feel threatened by online sales. Especially if they haven’t figured out how to generate them.

  15. I post prices. The point of the my website is to show what I have for sale. My prices are the same whether you buy from my website, from me at an art festival, or in a gallery. I don’t play games with the prices that so many artist voluntarily tell me they do, i.e., if someone buys directly from them, they get 30%, 40%, 50% discount. I ask them, how will your customers who buy from the gallery, paying full price, feel when the hear about this? Think about that.

    I do have sold pieces marked sold on my website. If I’ve done a series, and some has sold, I’ll leave the sold pieces on there so people can see how the series evolved and also get a sense of what they might get if they commission a similar piece.

  16. Hi Jason – I remember when you were testing your content for your classes as I was one of your beta test subjects and at that time you were adamant prices should never be included on our websites.

    Your argument at that time was against inclusion to avoid any confusion between the prices online and the gallery’s with its markup.

    This topic was discussed when you taught us how to price our art – i.e. cents per square inch.

    I do agree on including prices on our websites but removed them when you called for artists to avoid the discrepancy should I be one of the lucky few.

    Does this mean you have changed your view??

    1. Hi Cyn,

      I’m a bit surprised by this comment and wonder if there was a miscommunication or if you might be mis-remembering :-). We have included prices on our gallery website since the day we opened in 2001, and for just as long I have advocated that artists should include pricing on their websites. I included this advice in my book, Starving to Successful, which was published in 2009. As far as I can remember, I have always adamantly held the view that if you are trying to sell your art online, you should include your prices, and your prices should be consistent with your gallery prices.

      1. Perhaps you’re right and both Lesley and I misunderstood your stance on not including prices on our websites.

        I agree with you in that galleries should include the price for the art they are selling, online and storefront.

        Now I have a few questions for you, since I’m thinking of offering wall space to other artists in my Gallery in Saint Laurent.

        If an artist sells a piece of work through their own website but they are under contract with me, do they give me the commission due my gallery even though they sold the piece through their own site?

        How can we differentiate how the client came about?

        And what if these artists have contracts with other galleries near by as well? Which gallery, if any gets the commission, if an artist sells a piece of work through their own personal website?

        I’m a year away from opening the gallery to others but these are all questions I want to iron out before it’s official.

        1. When an artist approaches a gallery for possible representation does the gallery owner look at the artist”s website? Does she/he look at the prices and wonder if the artist will want that amount of money after the commission is taken for her/his work or should the gallery owner wonder if the artist will accept 50% of that price. This is confusing to me. I want proactive gallery representation by one good gallery, but wouldn’t a gallery shy away from an artist actively selling her work on her website?

  17. When I look at artist and gallery websites without pricing I feel irritated and move on. That could be a big roadblock to inquiries. I keep my prices on my website consistent so there’s no rude surprises if I were to create different prices for different markets, say, to score local galleries by lowering my prices.

  18. Thanks Jason-
    When I was doing my pricing search the first time (ABA), I saw very few prices. I remember asking and having you tell me (in essence- “be a buyer”). That was extremely tough and mostly unsuccessful.
    As an artist, IF I have my work represented in a gallery, THEN my expectation is the work in question will be sold or what are all those consignment agreements for.
    Since virtually everyone has a web presence, the implication is, that presence is part of the sales dynamic.
    Who tries to buy anything without knowing the price?
    There were many posts that stated “I am an artist who …” And that’s the clue-
    If you were a prospective buyer, what kind of buying experience do you want?” Whatever you want should be what you offer to others. This would also include a gallery owner I going through the same mental process I would think. Our world now moves very fast (due primarily to global media reach)- we are no longer pedestrian.

  19. Look at the top galleries in the world and ask yourself if there is any reason they do not post prices. I am certainly not a blue chip art gallery owner, however I well understand the advantages of not posting prices. You want the client to fall in love with the image, and not have the price put them off. If they truly want the artwork they will inquire about it. Not posting the price also enables the gallery more flexibility in dealing. When you have a particular piece of work in an artist’s portfolio which may not be selling, because it is weaker, than the option to price it down is more possible when the price is not posted next to the rest of the artist’s portfolio. When you post the price online, you are more locked into that as a final price without the ability to negotiate, since the client may simply pass it by due to the price being too high. There are a lot of other reasons not to post prices, however it is ultimately up to the way you prefer to deal.

    1. Thanks for your comment Ray. I guess we’ll have to agree to disagree on this topic. It’s difficult to find hard data on a topic like this, but I can report that we are selling artwork online regularly – three online sales over the Labor Day weekend – something that would not be possible if we didn’t provide pricing information and a shopping cart. I wholeheartedly disagree with your statement “If they truly want the artwork they will inquire about it.” The Internet provides potential buyers with 24/7 access to your inventory, and creating a wall between the buyer and their purchase can only, in my opinion, hurt sales. We see many impulse purchases, both in the gallery and online, and creating friction and delay can only hurt sales.

      There would be a simple way for you to test this – start posting prices and provide a mechanism for clients to buy online, and then measure the results. I would be shocked if you didn’t see a dramatic increase in online sales (sales that you’re missing right now) over the course of the next year.

      I think it unlikely that we could give a deep enough discount to make a sale if the initial price scares off a client.

      Happy to discuss further!

  20. I actually ran a test and for over a year placed pricing and a shopping cart on my website. My sales dropped dramatically when the website showed pricing. I took the pricing off and the sales improved by leaps and bounds.

  21. Totally agree with Jason–when I collect art, it is especially tricky when a friend or acquaintance doesn’t price their work and you might be interested in purchasing. I never ask the price because if I don’t buy it creates an awkward situation. And I price all my work online…transparency and ease feels essential.

  22. I agree with Toni Moran, if you are selling your pieces then all the pertinent information should be on them, including price. I don’t stick around if they don’t have prices listed with their art but simply move on to artists who do.

  23. I have prices on my website. It makes sense to let people know what you think the market will bear in regards to your art. I have been told at the co-op Gallery I belong to that our prices are low. However, locals don’t have a lot of disposable cash to drop on art, and I /we don’t want to rely solely on tourism. We do a fairly good business just before Christmas with locals.

  24. I agree 100% Jason. I will always list prices, because that’s what I would want to see as a buyer. It seems hiding the prices would turn more people away, rather than “reel them in”.

  25. I agree 100% with Jason! NOTHING frustrates me more than to visit a site and find no pricing. What’s up w/that?? So now, you want me to take another step to contact you? Uh, no! My time is valuable and I don’t want to spend more time than necessary to get a price on something I’m interested in. What are you hiding? How would you feel if you went into a store and nothing had price tags on it? Then, you’d have to track down a salesperson, and if they’re on break, you’d have to wait for them to get off break to find out the price, and when you do, and it’s more than you can afford, you’ve wasted a whole lot of time and energy for nothing, and you’re steaming mad. Would you shop at that store again? Confusion over web site prices and gallery prices are your problem, not anyone or anything else’s’ problem. It’s your job to get it together. Finally, A website is usually created to sell art. It’s commercial…Hello?!? I know this may sound harsh, but it flabbergasts me that people think making it harder for potential customers to find out information on their art by jumping through extra hoops will encourage customers to hunt them down. The other two issues are plain ol’ common sense.

  26. I believe in being as transparent as possible in negotiations, so, I post prices on my artist website. It took a while to create a consistent pricing “formula” that reflects what I feel is a realistic value of my work right now. My opinion is that hiding a price would be ostentatious of me. It’s like an elitist clothing store void of price tags, suggesting that “If you have to ask, then, you can’t afford it.”

    However, when I travel and see a piece that speaks to me, especially by an indigenous and emerging artist, I often buy without looking at the price because I want to support that artist’s effort. I’m not materially rich, but I feel the pay-off comes in perhaps having helped that artist buy food or pay her rent, which was the case in a couple of situations.

  27. I never ask for a price, because of the old saying, “If you have to ask, you can’t afford it.” If there’s no price, I just assume the price must be astronomical, and I move on.

  28. I finally added pricing to artwork on my website a few months ago. My painting style today is quite different from a few years ago, so I’ve delayed pricing everything until I could come up with a fair pricing plan that I could stick with for the foreseeable future. I think the direction I decided upon is fair and posted it on my home page and then spent an entire weekend editing my site. So glad it is done! My next endeavor is to update all the descriptions/stories about my paintings. I’d rather be painting than writing, but an article by Jason on the importance of “stories” behind the paintings hit home with me. People are always asking me about how I came up with the concept for my paintings. It certainly takes work to keep up with a website—and as I said earlier, I’d rather be painting!

  29. I agree with Jason, post prices. If I am on a site for anything, art included, and prices are not included, I move on immediately. I suggest that if you don’t include prices it could mean that you are embarrassed by your high prices, or you will negotiate and there are different prices for different customers, which is a practice I do not agree with. If you want to sell your art , I would appreciate seeing the price. It is a significant part of my decision making process when making a purchase.

  30. Yes, include pricing…. if someone comes to your site they are there to buy.
    I produce digital art, so its easy for me to recreate my art, but I would feel
    this way if I was a painter. When I do art shows or galleries the first they
    see is my art, the second thing they want to know is the price…

  31. I agree with Jason. All my available artwork is on my site with buy now buttons, regardless of whether it is “my style” or something whimsical I just felt like making, and people buy directly off my site. By the way, the odd bits sell just as well at the “my style”. My customer’s spending limits vary, so I have pieces for different markets. My prices vary based on size and materials. I keep my prices low to encourage sales, but they are always the same as they are in other’s selling venues. My reasonable prices keep my paintings moving and I have no storage problems. When they are selling faster than I can paint then I will raise my prices.

  32. Thanks Jason, and all who commented on your pricing practices. I haven’t included prices on my website, mainly because the galleries that represent me may object especially a gallery I recently joined that expects a 250 mile exclusive. After years of concerning myself with what’s best for the galleries and just getting by, I think it’s time to be more proactive about sales and include prices! I may lose some galleries … but hopefully gain in sales!

  33. I totally agree with Jason, if it is not priced I move on. However, Jason, you might want to think about making this blog shorter because I wanted to move on from it!

  34. I don’t agree that artists should put pricing on their websites…and am actually a bit surprised to see the overwhelming number of artists that agree (collectors don’t surprise me…they are in it for the business). Here are a few reasons that I choose not to put pricing on my website, and no, I’m not interested in making “an online art museum.”

    *An artist’s website (or portfolio) whether the work is for sale or not, is MORE than just about making a profit or a sale. The work is referred to for potential collaborations, residencies, shows, art related jobs, commissions, invites, and studio visits. Art is not just a commercial endeavor, and I would argue the philanthropic side of it is just as important. Clearly, we live in an age where technology and consumerism are of the highest value. I disagree that an artist’s work has to conform to these standards in order to be relevant or to attract sales.

    *Selling work typically is very different in person than online. Often a photograph of an oil painting or sculpture does to provide the same experience, or even accurate depiction in an online photograph, and the trained eye sees this. When I get inquiries on my site, if the person hasn’t already seen the work and is referring to it online they will organize a studio visit or have them mailed first before making the purchase.

    *Having to contact the artist directly is not just about pushing sales. Its about human connection and context. You cannot equate purchasing a painting with making a quick purchase on amazon. As an artist, getting to know your buyer or collector is an important factor in my opinion.

  35. I began to post my prices owing to what I call the “Jewelry Store” argument. How many times had I been in a jewelry store and been flummoxed by those hidden price tags? — and embarrassed to ask the price? Because I’m not a jewelry expert and can’t tell paste from the real thing, I didn’t know if I was looking at a $50 necklace or a $5000 necklace.

    Lots of people visiting an art website can’t begin to guess what an artist thinks his work is worth, and frankly don’t want to embarrass themselves by inquiring — even if the communications are all by email and relatively anonymous. Just put the price on there and be open about it. Your chances of selling (and avoiding dead-end inquiries) are much better in my opinion.

  36. I have put prices on my paintings, but am so unsure of what they are worth.

    Trying to estimate by ‘price per hour’ that some piece took to create . . . doesn’t work. They aren’t worth several thousands $ yet!

    Many comments help give me perspective, so thanks all and thanks Jason for delving into this subject that is so difficult.

  37. I have put prices on my website for many years. If I am interested in something , knowing the price helps me decide how interested in it I am. Al my prices are consistent with my gallery prices and have a button to contact the gallery it is in to buy from them. This just seems honest to me.

  38. Now…if you could get the artist to reap some of the financial benefits of the secondary market…you would be every artist’s heroe!

  39. From an art buyer POV, I get irritated when prices aren’t posted, whether on an artist website or a gallery site, and they typically lose me for that reason. I also feel like it’s a little insulting and controlling to require me to jump through that hoop. I’m a grownup and make my own decisions, and having price available is a factor. If I can’t afford it, I’m not going to buy it no matter who tells me the price, but if I love your work I will keep following you, giving me something to aspire to in the future when I know I’m in your price range! Please, post the price. That goes for galleries too.

  40. As a fairly new, re-emerging artist, I do include my general price range according to size, for my work. I feel that starting out, everything should be transparent, & I always tell people to call or message me for any questions or details. At present, I only have my Facebook art page, my Instagram page, & my regular Facebook page, no website for now. If I get “popular” enough, I will check into getting a website, lol.

  41. I wonder if the reason blue chip galleries don’t post prices is because the price points are so high, they expect to engage the customer and start a business relationship? Like when you buy a high end car, for example. But just because they don’t post prices is not a good enough reason for the rest of us not to. There are different tiers of galleries, but the vast majority of potential customers do, indeed, want all the information up front, because, YES, they do want to shop on your site as they do Amazon, otherwise they will just move on. It’s a buyer’s market, guys.

  42. I know I’m late to the party, but I just had to weigh in. Bear with me for a little detail….

    I haven’t posted my prices on my website because I do have have a pricing conflict, and I am not lazy or dishonest, either. I have been selling my self-framed work to local patrons for several years without the aid of high-end gallery representation, just the art center here and local retailers. I devised a price list based on the united inch scheme, after thoroughly researching other artists both online and locally, and considering all my costs. Some local people buy, and some consider my prices “too high”.

    However, this year I have also begun showing in national competitions. In order to break even on these shows, I have had to double my prices to cover professional framing, shipping, insurance, fees and the venue’s commission. My prices are in line with what other show participants are charging. I did sell one piece this way, although it hadn’t won any awards. But I am pretty certain that there is no way I could command that price in my local market, based on the uphill battle I’ve had to sell here.

    I don’t want to undercut any future sales at exhibitions, yet I don’t want to alienate my local patrons either, because they’ve been very supportive, and I’ve had repeat buyers.

    There doesn’t seem to be a way to reconcile the two sets of prices on my website, so I have just left them off. But it bothers me, and I reconsider the subject from time to time. I would put them on if anyone had any useful suggestions.

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