I recently received an email from a blog reader asking about showing and selling artwork in home furnishing stores:
A friend of mine who is an interior decorator has asked me to do some art for a high end home interiors store here in Fayetteville AR where I live. She works there and is trying to add local art to the store. This seems to be a great venue for me but I am wondering what the benefits and the pitfalls would be? I have noticed that they have asked for art that is mainly contemporary and in certain colors that fit the home interior trends. All of the work they have is $2500 and below, most of it in the $1000 range, and many of the pieces are quite large and simply done. Some of the art are art warehouse prints that the owners of the store have bought and framed for sale. Eventually they are wanting to have less of the warehouse art and more of the local original art.
I know you have always operated a gallery but what have you heard about selling art at home interior stores?
I had to reply that I hadn’t worked much with interior stores, but I promised to post the question to the blog community to see if other artists had experience and input.
I can certainly see the appeal of working with such a store – it would seem that their clientele would be complementary to ours – people looking to furnish their homes. The artist’s I’ve heard talk about showing in these kinds of venues, however, didn’t report great results. My father showed in a high-end Scottsdale furniture store for several years without a single sale, and I’ve heard other artists who felt their work was only there to accent the furniture.
I have been approached by such stores in the past asking if I would like to show gallery work in their showrooms and I’ve always declined. For me, the added complexity in terms of tracking inventory in another location, along with the liability of having my artist’s work in another business were major factors. I also know that selling art takes a trained salesperson, and though these showrooms are full of salespeople, selling art is different than selling a sofa.
But perhaps the equation is different for an artist. If you aren’t yet showing in galleries or participating in shows, exposure in an interior store would certainly beat no exposure at all. I would also suggest that it would be better to display the work in a showroom that has in-house interior designers (and it sounds like this is the case in the situation Denise describes above) who can influence their clients to consider the art.
What do You Think?
Is it worth considering showing your work in a home interior store? Have you had experience with this kind of venue? What advice would you give to someone showing in a furnishing store for the first time? Share your thoughts in the comments below.
In his Amazon.com best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.