While I’m sure you spend some time thinking about what to wear before any art event, I wonder if you’ve thought about the implications of that decision.
Whether we like it or not, and whether it’s fair or not, our appearance can have a significant impact on whether our clients end up making purchases. Our clothes and appearance say something about us – let’s make sure we’re sending the right message.
Watch the Art Marketing Minute below to learn more about dressing for success.
P.S. Another important reason for dressing up, which I completely failed to mention in the video, and one which I consider to be of real practical importance, is that being at least slightly more dressed up than everyone else helps people visually identify you as the artist. Wearing a nametag will obviously also help in this regard, but a level of formality slightly higher than the average visitor to your event will help to put a spotlight on you.
What do You Wear?
What do you wear when you are trying to sell? How much thought do you put into what you are going to wear in a selling situation? Please be sure to share your thoughts about your wardrobe before you leave this page by posting a comment below.
In his Amazon.com best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.