Despite the ongoing challenges we are all facing, it’s important to remember the art business is not dead! It’s easy to feel like the sky has fallen, that no one is thinking about art, and that art may never sell again.
This is not true.
I mentioned in a previous post that we’ve been through difficult situations before, and have seen that art lovers will continue to acquire art. We are seeing this in the present circumstances as well.
While our year-over-year sales for April are down significantly, they are not zero. Clients are continuing to contact us by phone and by email, interested in the art we are sharing, and they are making purchases.
Last week we had a number of sales, ranging from smaller, lower priced items to several large pieces.
I was in the gallery on Thursday (our doors are closed to the public, but I’m working from my office most days) when the phone rang. I picked it up to speak with a client from Pennsylvania who has a second home in Arizona. He let me know that even though they hadn’t yet made a purchase from us, he and his wife love our gallery and artists and wanted an update of available work by a particular artist.
I asked one of Xanadu’s directors, Elaine, to reach out to the client with images of newly available work. The client called back Friday morning to make a $4,900 purchase. Hooray! Every sale helps Xanadu and Xanadu artists keep going.
Our email and social media efforts, along with personal emails to clients have lead to a number of sales in the last few weeks. I reiterate a previous post where I said that now is not the time to stop marketing. Even clients who aren’t making purchases are letting us know they’re delighted to receive artwork images and appreciate our efforts to share art with them during these difficult times.
To be clear, I am in no way looking at current circumstances through rose-tinted glasses. We all face real challenges in the coming months, especially as uncertainty continues about when we can prudently get back to business, and about how long it will take for business to pick up once we do open.
No doubt about it, the art business is going to be rocky in the coming months, but the only thing I know to do is to keep going; I love art too much to quit.
What are you seeing?
I’m hearing reports from a number of artists and galleries that they are making sales. Have you continued in your efforts to market your art? What results are you seeing? Share your thoughts and experience in the comments below.