Guest Post | Art Business Management Systems

“Hidden Treasures”, by Elena Parashko, oil on canvas, 39 x 72 cm (Painted as part of the artist-in-residence program for the Sydney Heritage Fleet, Australia)

For efficient running of your business as a professional artist, you need to have systems in place to manage branding, organization, marketing and customer service. This article I wrote for Professional Artist magazine (June/July 2013 issue) outlines some basic guidelines.

(Image: “Hidden Treasures”, by Elena Parashko, oil on canvas, 39 x 72 cm.
Painted as part of the artist-in-residence program for the Sydney Heritage Fleet, Australia).

To succeed as a professional artist, you must demonstrate unique creative talent as well as efficiency in running a business. Having systems and standard procedures in place for every aspect of business will enhance professionalism and save you time, energy, money and stress.

read more on Elena’s Blog . . .

About the Author: Elena Parashko

Elena Parashko is an artist, teacher, and writer based in Sydney, Australia. She has a bachelor’s degree in education and a master’s degree in adult education and nearly thirty years teaching experience. In only ten years Elena transformed her life from a college literacy and communication teacher to being a full time professional artist who annually has teaching and exhibiting residencies in Fiji, Hamilton Island, Norfolk Island, Italy, Bora Bora, and Tahiti. She is a contributing writer for Professional Artist magazine in the United States and Leisure Painter magazine in the United Kingdom. Her artwork has also been published in numerous art and home-decorator magazines in Australia. Elena's Survival Guide for Artists is a best seller in Amazon.com's Business of Art category.

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