For efficient running of your business as a professional artist, you need to have systems in place to manage branding, organization, marketing and customer service. This article I wrote for Professional Artist magazine (June/July 2013 issue) outlines some basic guidelines.
(Image: “Hidden Treasures”, by Elena Parashko, oil on canvas, 39 x 72 cm.
Painted as part of the artist-in-residence program for the Sydney Heritage Fleet, Australia).
To succeed as a professional artist, you must demonstrate unique creative talent as well as efficiency in running a business. Having systems and standard procedures in place for every aspect of business will enhance professionalism and save you time, energy, money and stress.