How to Get an Art Gallery Up and Running in 3 Days

Yesterday, I announced that we are opening a new, additional gallery location on Main Street. Over the next several days I’ll be sharing posts about how the expansion came about and what the process has been for opening the new gallery.

As I mentioned in yesterday’s post, the opportunity came about unexpectedly, and once we worked through the details, we realized it was too good to pass up. We signed the lease last Friday, October 30th, with the space becoming ours on November 1st. The space was already largely move in ready. The building has long been occupied by galleries, and the previous tenants had done a lot to improve the showroom.

The gallery did need a fresh coat of paint and some other cosmetic fixes. Not wanting to waste a moment of our lease, we decided we better get to work painting. Because of the short timeframe, I didn’t think it would be possible to line up a paint contractor, and besides, as I’ve mentioned previously, I love to get our kids involved in the family business.

IMG_20151031_130338 IMG_20151031_130302 IMG_20151031_130217 IMG_20151031_130204

The whole family pitches in to paint
The whole family pitches in to paint


The landlord let us in on Saturday morning to paint, and the whole family got to work. Our four kids, my dad, and Carrie and I grabbed rollers and went to work. We started early and the job took all day. Carrie and the kids left at about 4:30 to get ready for trick-or-treating (I’m a harsh task master, but not that harsh!) My dad and I stayed and kept painting. When we rolled out of the gallery at 11:00 p.m., things looked fresh and Xanadu-like.

On Monday morning we began moving art into the space and hanging. Fortunately we always carry a reserve of inventory in our warehouse and had a good body of work to draw from. By the time we were finished Monday, however, I had pretty much depleted that additional inventory and emptied our warehouse. In the days since, I’ve been reaching out to some of our artists to get additional inventory, and I’ve also opened a call for art to add 3-5 additional artists to the Xanadu family to take advantage of the new space.

Getting ready to hang art
Getting ready to hang art
Finished painting

In upcoming posts I’ll share my thinking and strategy with the new space, as well as additional glimpses into the process of setting up the new gallery. Stay tuned!

If you’re interested in showing in our Scottsdale Galleries



About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Wow! That’s so exciting Jason. Congratulations! Getting your kids involved and seeing first hand all the hard work that goes into what you do is a great idea. I wish you every success with this second gallery.

  2. Hi Jason, I have sent in my 5 pieces of art to be reviewed. I know that you like conformity but I sent two different types of the same process. Hope you like it.

    I haven’t gotten but 2 videos of your new artist. Am I missing any?
    Suzanne L Kish

  3. Hi Jason,

    That is simply super…getting the full family in the work.. amazing. Congratulations! All the best for your future success.
    Take care, and I’m looking to get more ideas from your experience in setting up a new gallery.

  4. Hi Jason, I’ve sent my 5 pieces in for review. Congratulations on the new additional gallery space! Wishing you the very best in your new venture! Hope it’s very profitable for you! Good parents – – having the kids help with some of the work!

  5. Dear Jason,
    Congratulations, and every success with your new gallery.
    I have been meaning to contact you for some time . I enjoy your ongoing helpful advice, and your ethics and philosophy on painting. I am a well established Australian artist who, while still painting large works, specialises in painting miniatures.

  6. Congrats! That’s all very exciting to hear that you’re doing well and getting an additional space. I bet your family made a good memory. I hear your dad’s a pretty good painter ?

  7. Well done, Jason. Your family will have a sense of what it is you do and what it takes to get a new project off the ground. The Power of Family can be amazing! This is a great beginning. Blessings on your new Xanadu Gallery space. HS

  8. What a lovely space, and an exciting new venture…! and thank you for sharing photos of your family working together on the painting of the walls…Best wishes to you..!

  9. The new space looks huge. You have a lovely gallery at he existing location so I’m sure this will be amazing as well. Wonderful to get your kids involved. My parents had a small manufacturing company and I worked every summer in the inspection and shipping department. It was the best thing my parents could have done to give me an amazing work ethic.

  10. Congratulations! I’m sure you will have great success with this additional gallery. I hope many artists submit their work, so you will have plenty of great choices. I will share this opportunity… maybe you can take a couple of California artists (that’s where I’m from.) I’ll also share with some excellent artists I know on the East Coast. Best of luck!

  11. Congratulations and best wishes, Jason. I’d love to submit my work but I’m afraid I don’t have great sales to report for the past year here in the Sacramento area. I’m sure that’s an important factor in your selections. Wish everyone the best in the new gallery.

  12. I found my way to both Xanadu Galleries today and am totally impressed. I’m wishing you, all staff and all artists the very best. What a way to put a fine end on 2015! HS

  13. Congratulations ! Not only do I love your blogs. But family that works together stays together. How wonderful ❤️

  14. So, Jason, you are a long way from your beginnings on 9/11. Wishing you continued and most deserved success. I will apply to your call for artists, hoping that you will be looking for a bit of balance with a few more representational artists in your Xanadu stable.
    Best of luck (and I know that you will contiue to make your own),

  15. Congratulations and thank you for sharing the process. The world needs more gallery owners like you that make it possible for people to enjoy artwork that impacts them.

  16. Jason, you said that the opportunity to acquire a new gallery ‘came about unexpectedly’. I seriously doubt that. You have given of yourself and your knowledge so freely that the Universe has given back to you in spades. What you send into the lives of others, comes back into your own. Bravo!

    Congratulations on your new adventure/venture!! We are all so happy for you – and your family.


    Verna 🙂

  17. Jason congratulations on your families new venture. Looks like it will be a great addition to your present gallery. Are your children covered under a child labor law? Have to get them working. Looks like a great family that you and your wife can be proud of. Keep up the good work as you have in the past.
    I have answered your call for new artists so we’ll see where that leads us.
    I have also joined in several of your broadcasts and other interesting topics and I hope to meet you at some time

  18. Congratulations on the new venue. I am happy that your business is thriving and I have no doubt it is due to hard work, experience and expertise as well as the collection of beautiful art that you carry.
    Where is the new gallery located? I am trying to find the address on your blog but seem to have missed it.

  19. Congratulations Jason,
    Wishing you lots of luck in your new space.
    I am also in the process of opening a small gallery here in Montreal, Canada.
    I found a commercial space that is big enough to include my studio space as well.
    Not sure if I can be artist and gallery owner all at once but I think it’s a good way to get out front and let people see more of the artist being proactive.

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