Introducing Yourself to New Clients

I’ve observed that many artists, even those who have been selling their art for years, can sometimes find the process of meeting a new client a bit awkward. The first few moments when you are meeting someone new at an art show or a gallery opening are important – we want to get off on the right foot. The importance of this moment can put a little pressure on you, and sometimes, instead of getting off on that right foot, you end up putting that foot right in your mouth! Or worse, I’ve seen many artists and salespeople who don’t make any introduction at all. Instead they say something like “Hi, let me know if you have any questions.”

Watch the video below to learn more.



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Share Your Experiences!

How do you introduce yourself to your potential clients? What works best for you? What mistakes have you made when meeting new people? Share your thoughts and experiences in the comments below.


About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. I’m new to showing my work. Just getting started with some group shows. I have an upcoming show where I will be one of 50 artists showing one painting in a small gallery. Do you suggest introducing myself if I notice someone looking at my painting?

  2. I like this approach Jason, but, how do you see this playing out at an art festival when people enter an artists show booth? As an artist, I generally stay near the entrance of my booth so I can greet people as they walk by, or hopefully, in. Some artists prefer to place their chairs away from the booth and let people wander in without any introductions. I would love to hear your thoughts on this.

    1. Oh my, Lynne, I do the exact same thing you just commented on. For me, I think it’s just nervous chatter! Some people like that but others want to focus quietly on your work.
      I have on one occasion been told to be quiet!
      That was an abrupt reminder but maybe a good lesson for me.
      As a sales person, I am a work in progress. Thank you for a comment that I really connected to. JP

  3. I’m a member of a cooperative gallery.
    I start by saying hello as soon as someone walks into the gallery, and welcome to our gallery and then ask if they have been in the gallery before if I don’t recognize them. Then I tell them a bit about our gallery — 25 local artists, 4 rooms of art, and then let them know I am there if they have any questions. Sometimes I ask if they collect art, or if they are looking for something for themselves or for a gift (especially at this time of the year.) I don’t want to talk too much at first, so they can start to browse.

    But, I haven’t been introducing myself because I am wearing a name tag, although, now I will introduce myself and ask for a name.

    I have tended to wait to point out my art, or wait until someone asks what is my work. Now after listening to your video, I am going to share a little something about my art .

    We also have a sign up list to gather names and email addresses, so I like to ask people to sign up after they have been in the gallery a while.

    When I am at shows, I always like to say hello, but I haven’t asked people for their names, so this is something I will have to remember. I also have a sign-up list to try and get more email addresses.

    Thank you for your information. I always learn something new from you.

  4. Jason,

    Love this – Love all of your information. I make it a point to give a “nice” handshake (not to firm, not a dead fish) as I welcome them and introduce myself. SO MUCH information is conveyed in that handshake. Yes, asking their name if not offered. My downfall is my memory – repeating their names back later, very difficult. I look forward to memory work in your next segments. Thank you! I am sharing these with others and they love them too. Sharing ArtSala as well.

  5. SWEET!! I did just this approach on Saturday and have a new happy client. I’m looking forward to tricks on remembering names. (My husband is a sake sommelier. He pairs (in his head) the client’s first name with a famous person with the same first name and repeats it a few times to himself. He’s great at it. I need WORK at this and am open to new ideas…

  6. I have hosted several studio events that I call Art & Hospitality Happy Hour. All guests receive a warm welcome and an invitation to partake of the beverages and appetizers offered. I thank them for coming, and if it’s someone I don’t know, I ask them how they learned of the event. There’s usually some kind of connection, like being a “friend of a friend,” that provides gist for the conversation. (At last Saturday’s event, I had three guests (plus spouses) who learned about it through Instagram.) Having friends volunteer at bartending and checkout allows me to circulate through the rooms and interact with everyone. Translating hospitality to an art fair is more challenging because of its transient nature, I would think, but welcoming people and thanking them for being there is never wrong.

    1. Love this idea… I do some small art parties to gather my artist friends together and share there art related experiences in a casual manner.

  7. Another good one Jason…appreciate you and your sharing very much…and this Marketing moment was very timely as I will be at a art fundraiser in 4 days from now and will Not Be Shy. Thank you. Stay well Del Foxton

  8. Oh gosh my husband needs help with this and myself as well ! We have been so isolated and not proactive with art exhibitions – but there is one coming up next year! So, thank you for this .. peace!🙏🏽

  9. I think what is hard to overcome is being a salesman to your work. There is a fine line with being friendly, no issue here, and pushing a friend or someone. So I generally go with my gut, and back off if I feel they are not interested in buying. It generally serves me well. This individual may come back and buy a less expensive piece or print.

  10. Most of my interactions like this are at shows where I sell my paintings and stationery. If they are not familiar faces I say “hi, I’m the artist, feel free to look through, all the originals I did on site”, then “see how many places you can identify without looking at the labels”

    My general mistakes were either talking to fast and slurry, or feeling like I just overloaded them with too many details before they get a good look at my art.

  11. I also do this let me know if you have any questions. My problem is I am not a talktive person. But thank you with the help of your marketing tips I will try to showcase my art to people. And I like your approach to art gallery showcase.

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