Marketing Art on Facebook – Should Artists Use Their Personal Profile or Create a Facebook Page?

As I’ve been researching and writing about marketing through social media over the last couple of weeks, it appears that there is a strong sense that Facebook is the best social platform for marketing and generating sales. I’ve conversed with artists who are generating a large portion of their income through Facebook sales (including last week’s podcast with Robert MacGinnis), and many have commented on their experiences, successes and challenges using Facebook to market their work.

A frequent question that has come up is whether artists should share art on Facebook using their personal profile account, or whether it is necessary to set up a Facebook Business Page.

Many of you are aware of the difference between the two, but for those who aren’t, let’s briefly explore both options. Put simply, Facebook created two different kinds of accounts in order to allow businesses to interact with regular users on their platform.

In the early days of Facebook, business owners would set up a personal account and then begin advertising their businesses by posting through that account. There were several problems with this – the first being that users quickly became annoyed when their newsfeeds became clogged with ads from “friends” who were advertising their businesses. The other big problem was that Facebook couldn’t charge businesses when they advertised this way, since it had no way to distinguish between a promotional post and baby pictures.

Thus, the business page was born. Facebook created these accounts to allow business to set up a profile for the business itself. A business page allowed businesses to more accurately display information about their businesses, and it also allowed them to tap into the nascent advertising platform that was being built into Facebook.

Business pages were different than personal profiles in a number of important ways. When setting up a page, businesses could list important details, like their address, hours of operation, and other business details. Pages also made it possible for business owners to provide access to the administration features of the page to employees to help them manage the page.

Unlike personal profiles, where a Facebook user gains access to their friends’ posts when they “friend” each other, users who follow a business will see the business’ posts, but the business won’t see their followers’ posts. In other words, communication between a user and a business on Facebook only goes in one direction.

And this, it would seem, is the major drawback for an artist who would like to market her or his work on Facebook through a business page. Artists I’ve talked to, feel that one of the most important aspects of their ability to market their work on Facebook is their ability to interact with their followers directly. A Facebook friendship with a potential client provides much more opportunity to do so. If you are using your personal profile to share your art, and your potential collectors are creating friendships with you, not only will they see your art and personal posts, but you will see their posts as well.

This kind of access to one another provides major advantages for interaction, though it bears mentioning that some of your potential buyers might not wish you to have such intimate access to them. For those who are willing to accept a friend request, however, that access can be incredibly valuable if you respect the relationship and are careful about what you post and how you interact.

So Which Should You Use?

So, should an artist use their personal profile or a business page to market their artwork? It’s not an easy question to answer.

Because I think of what you do in marketing and selling your work as a business that is wholly seperate from your personal life, and because I want to offer the best professional practices, the easy answer would be that an artist should set up a business page. I suspect that if you could talk directly to Facebook, they would recommend the same.

They would point out that there are disadvantages to using your personal profile to share your art. For example, you may only have a total of 5000 friends on your personal profile. That seems like a large number, but if you become moderately famous for your art, you will be surprised how quickly you reach the 5,000 friend limit.

It’s also important to note that Facebook has a strict prohibition on representing a business through a personal profile. Their terms of service are very clear on this account, and their website states:

It’s against the Facebook Terms to use your personal account to represent something other than yourself (example: your business), and you could permanently lose access to your account if you don’t convert it to a Page. (

So, for example, if I were to try to represent Xanadu Gallery through my personal profile and were to begin trying to sell art to my friends, I could run afoul of their terms of service and have my account shut down completely. I have heard second-hand anecdotes about artist having this happen to them because a “friend” reported them trying to conduct business through their personal page.

It’s also arguable that being able to access Facebook’s excellent advertising tools and thus present your artwork to completely new potential collectors is another factor in favor of using a business page for marketing your art.

Having laid out those arguments, however, my research over the last couple of weeks, and the comments that I’m seeing, lead me to believe that the artists who are seeing the most success on Facebook are doing so by leveraging personal accounts, not business pages. The two-way interaction seems to be the secret sauce for these artists.

Looking back at the warning from Facebook that your account might be shut down for using a personal account to represent something other than yourself, it seems arguable that an artist is a special case. As an artist, your art business is an integral part of yourself. Arguably, unless you’ve set up a corporation or LLC, you aren’t representing something other than yourself.

Those arguments may not fly with Facebook if they decide you are breaking their terms of service, and so there is a level of risk involved in posting your art through your personal profile. If Facebook decides to ban you, it can be very, very difficult to appeal their decision.

With that said, there also seems to be a large advantage to posting through a personal profile. Only you can decide if the benefit outweigh’s the risk.

Be Cautious About Your Posts

If you are sharing your art and building relationships with potential customers through your personal page, some cautions are in order.

First, you have to realize that everything you post is potentially going to show up in your customers’ newsfeeds. This means that you need to be aware that, in addition to your art showing up, your post on your recent meal, or problem you are having with your car, will also show up. This can help make you more real and deepen the relationship with some clients, but it can also be off-putting if you’re not careful.

In his interview last week, Robert MacGinnis wisely warned that it’s important to be careful about what you post.

After I got going the Facebook I made a few rules for myself. They are: 1. Do not talk about politics or religion. 2. Do not use inappropriate language. 3. Do not talk about my troubles, illnesses or any negativity. I had to add one later on, *don’t take off my shirt! On a hot summer day I innocently posted a photograph from the sternum up without a shirt and it caused more of a sensation that I wanted. I knew I was in trouble when I got reprimanded by my daughter.

Do You Share Your Art on Your Personal Profile, or Have You Set Up a Business Page?

How are you sharing your art through Facebook? Have you set up a business page? Why or why not? If you are posting through your personal profile, what advantages do you see? Have you run into any problems with your personal profile? Share your thoughts and experiences in the comments below.



About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Hi Jason,
    I have both personal and business pages, and I share my art on both. I took a seminar on social media marketing and learned that if I post first on my business page, then share that post on my personal page, the post will rank higher in the algorithm that determines how many views a post might receive. Basically, facebook shows more popular posts more often. So by sharing my own post on my personal page, and maybe in some groups that I participate in, the post looks more popular.

    The key I’ve found on both personal and professional pages is to reciprocate interactions. No one wants to interact with a blank wall. Communicating with friends and clients – not just on my posts, but on theirs – is the key to making better relationships online.

    1. I agree completely with Ruth. I have done the same by setting up both pages and sharing from my business page to my personal page. It has broadened my reach and increased interaction.

    2. Yes, this is the strategy I follow. I first create the post on my business page — including photos — and then share it to my personal page. I always get likes and additional followers to my business page, from friends of my personal friends, when I share the post to my personal page. You also can invite new “likers” to follow your business page without friending them on your personal page. I only have people I actually know on my personal page, and my art studio posts professional (though friendly).

  2. One of the advantages of having a business page is that people who are not your personal friends can “follow” or “like” your page. I like that feature, since it maintains a bit of distance between me and strangers. I don’t see their personal posts, and they don’t see mine. However, not every personal friend follows my business page, so I make sure to share most posts to my personal timeline, which exposes my work to friends in my personal life. The question is, does sharing a business post to my personal timeline tread on Facebook’s rules about keeping businesses off of personal pages?

  3. I think it’s essential to use both. I use the business page to do the occassional ad and share art and videos as I do them and then I share that post to the personal page. I post a lot more on the personal page though, about all topics including art but I make sure the art posts are not “salesy”. I’ve built relationships with some people who love what I do and because of that I’ve sold more from the personal page than the business page. It may seem like the business page isn’t necessary but I think it lends credibility to you as a professional- they work together.

  4. This blog post is wonderful! You make it quite clear what the differences are between a business FB page and a personal one. I agree that personal interaction is almost essential for an artist, at least in most cases, but understand now the dangers. Thank you for all your help in dragging us artists into this whole new world!!

  5. I have both pages set up and integrated through ifttt and instagram where when I post from my personal account it automatically populates the business page. I enjoy being able to see how many impressions I’ve gotten on my business page but the number of likes and comments almost always tends to be higher on my personal page. When your friend count begins to near the 5,000 mark you can deny friend requests and they will become followers.

  6. I use both but keep them both professional with a slightly more personal touch on the personal and a slightly more ‘selling’ approach on the business page. I often post on one and will share it on the other.
    The biggest advantage of keeping both is that you can invite friends (up to 500) to an event created on your page. The best is if you organize your friends in categories (Every time I get a friend’s request I organize them by locations) then you can target your invitations and posts. For instance I have a category for local people for promoting my local workshops and shows. When I exhibit in France, I target a totally different group of friends with my posts and invites.
    Boosting posts for specific events to targeted clientele is also very effective and reasonable compared to the rest of the world of advertising.
    Extra tip: If you add your website address at the end of your business page posts you will increase the traffic to your website exponentially.
    I know that facebook works for me because it is the largest referral page in my websites’s stats!

    1. Yes and I expect a business or artist to list their webpage! You’d be surprised how many do not and it is a pain to have to search for it separately. Plus remember to put your Facebook link on your website!! Silly not to but again… it happens. I buy art and I want to see the portfolio, resume, reviews, artist’s statement, events, openings and ideally some indication you are working on more art. 🙂

  7. I have a business page for my art where I post much more about new work, what’s “on the easel,” what I just finished, something new or interesting I learned, etc. But I share “important” news about my work, such as being juried into an exhibit or the schedule of shows I’ll be in, on both my business and personal pages. It’s been pretty effective for me as a relative newcomer to art as a vocation – this year already I’ve sold 2 pastels via FB and have been approached for two commissions. Last year and this year I also sold cards with my artwork via FB. The other benefit I realize with FB is the ability to follow and connect with other artists and FB groups that support artists and allow them to share their work on thees group pages. I’ve learned so much from others!

  8. Aloha Jason. I have a business and a personal page. I use the business page to share pictures of artwork recently sold or new works in progress. My business post shows up on my personal page’s newsfeed, thus allowing me to share the same post with my friends. It works out very well.

  9. I’ve had a page for a long time (since ~ 2009) but I also share some art on my profile. Especially work in progress videos and pictures from Instagram. I do use inappropriate language because it’s who I am but I don’t take my shirt off 😀

    The advantages of a page are the ones you mentioned plus the ads for those who use them. The disadvantage is the lack of organic reach and engagement.

    For the profile, I’m careful not to blatantly sell anything so I won’t break the rules. I’ve managed to stay within the lines so far. The only disadvantage is that my posts can’t be public because there are some people I don’t want to interact with.

    Most of my website traffic is organic but facebook is #2. I think those who visit my site are coming in via links on my profile.

    1. A lot of these posts can be a turn off on the personal page also. Wisdom helps. During the presidential campaigning last year. and all the Trump dumping still continuing, I’ve first warned everyone that I’ll be dropping friends that constantly do this – then I trimmed my friend list by about 50 and I’m happier for it.
      On the other hand… Any posting I do on politics or religion, I make sure they are positive.

    2. I interact with many artists, writers, and performers on both Facebook and Twitter. I had a business page for a while, but few people followed it, so I concentrated on my profile page. I keep it neutral and relatively impersonal. In watching other people’s profiles, I notice that it is effective to post about something local and interesting. One writer, for example, posts about his New York garden in the summer, and a car in front of his house in the winter. If I post about my art, I add a story relating to the season or a recent local event. It is personal without being intimate. Always ask yourself, would this post be interesting to me if I were a stranger or a distant acquaintance?

  10. I use both my personal and business pages on Facebook for my business. Since my instagram account is linked to my personal page, all pictures taken while I’m at the studio/gallery or at events go directly to it. I will then choose the ones to share on the business page. I stay away from politics and religion on my personal and business pages. However, I am battling three chronic illnesses while trying to continue my art and people are genuinely curious as to how I am doing. I have been told that I motivate others and educate them about what my illnesses are doing to my body. Since someone who looks at me can tell there has been a dramatic change in my appearance, I put parts of this on my business page as well- not as much as is on my personal page, but enough that it is well known that I am sick. To me, it is important to share this part of my life because not only has it changed the hours that we are open, but it has dramatically changed the artwork that I produce. After suffering a stroke during my 13th surgery in three years, it was like a portion of my brain was opened up and new ideas have been coming out. How else do I explain my change, except through my experiences. I don’t post about my procedures on my business page or my “off” days when I’m not in remission, those will go on my personal page. I know there will be some who think that none of my illnesses should be on my professional page, but it is so much of who I am now and affects my art so much, that it belongs there as much as my artwork itself. Especially, when followers start asking how I am if I haven’t posted in a while.

  11. Wow…excellent blog! I, too, have both a personal page and an artist page. At this point, I have a little over 400 hundred LIKES on my artist page, and I have over 700 friends on my personal page. I went through a period of time where I tried to post just art on my artist page and not on my personal page. That just didn’t work for me, as (is to be expected) my art is a huge part of my personal life. Interestingly enough to me, is that all the art sales I have made through Facebook are through my personal page. Also, I have had very similar experiences to most of those in the comments above. However, I did not know about the warning from Facebook–so I wholeheartedly thank you, Jason.

  12. I have a personal and business page. I post my art on the business page then “share” the post on my personal page. I have found that unless I use Facebook’s advertising my business posts don’t get much visibility, but if I share the post to my personal page I get sometimes as much as 20x the views. I also make sure to post inspirational quotes about the creative process, so it’s not just about sales. When I do post my art I ask questions, so as to engage my customers as well as receive feedback. I always enjoy these blogs, thank you!

  13. You’ve presented a bit of a dichotomy here. But there’s a third choice: do both. It’s not that much extra work. I post everything related to my art on my business page and then share that post to my personal page. As you said above, my art is a part of me so I do want my friends and family to see it, even if they aren’t potential “customers”. That has led to a few surprise sales, too.
    This gives me access to Facebook’s analysis tools that tell me how many eyes my post is getting in front of. I can see what does and what doesn’t.
    Sometimes people interact strictly with my business page, and sometimes they cross over to become my “friend” as well, where I’m given the more personal access and interaction you mention above.

  14. I have both I post finished artwork photos on the business page and the immediately share it on my personal page. The only sales attempt I make is to put the price in the description. Which is part of the post I share on my personal page. I tend to get a far larger reaction from the shared posts on the personal page. I have had only a couple of sales thru FB and they were from old friends. Early on. Nothing in the last couple of years. I think if your art is priced below the $500 mark you stand a better chance of selling on FB. My work averages around the $5000 mark. So it is not likely to sell this way. That being said it is a great networking platform and it does get people in the know about up coming shows etc..

  15. I also have a personal and business page and share most of the same information on both. Thanks for the information on personal page requirements as I was not that familiar with them.

  16. Hi Jason,
    I have a business and personal website. My FASO website connects to Facebook if I want to post my blog or newsletter (email) to it. I can do all three together. I try to include a picture of my artwork whenever possible. Some people are on both sites, so I may get a comment on my personal site from something I posted on my business site. That doesn’t bother me in the least.

  17. None of you have mentioned also selling thru galleries. Seems to me you cannot do both. Any comments on that?

  18. I have both types of profiles, and I use both but I sometimes word posts differently. On my website and other promotional pieces, I only promote my FB art business page. Most of my “followers” on that page are clients or potential clients. From that page, I may “share” posts to my personal page, but I often change the wording because on my personal page I know I’m talking to friends and people I personally know who are interested in more about me than my art. That way the two audiences naturally sort themselves out.

  19. I use both my personal and businesss pages to show my work. I’ve sold a few paintings via Facebook, but to people who know me. Lately, I’ve experimented with Facebook ads to get people to my website. I link directly to the Artwork that I post and the exact page where that work can be purchased. I’ve only done 2 ads
    So far, one for $25 and another for $35. No sales yet, but I plan on experimenting with future ads to get sales of small unframed works.

    Years ago, I paid $800 for a quarter page ad in an art magazine. I consider Facebook to be a real bargain, so I’m willing to place ads/sponsored posts long enough to see if it will
    Work for me.

  20. First, Thank all of your for sharing your valuable insights. My question is; is there any figurative sculptor out there who are selling their work using social media/Facebook and if so, are you selling work that is in the $2,000 price range?
    To answer the question. I originally had a personal and business Facebook page but found maintaining both was too time intensive so I know only us my personal page. I post information about my work and individual pieces but I do not post prices at this time, I direct people to my website for purchase information. I have yet to sell anything over the internet but I’m trying to change that…

  21. As many have said, it’s well to have both and post art to both. The page gets more of a business flair.
    The forth option. Your personal page (and I’m sure most know this) doesn”t have to post to all you friends. You can create a number of posting lists: family, artists, Utah artists, close friends, etc.
    I also often use the custom option where a post is seen by as few a one person. For example: if I see a post of a video of incredible guitar techniques, I can send it just to the few friends that play guitar.

  22. I appreciate this discussion and picked up a few tips in the comments. I have both personal and business pages. When clients want to friend me, I accept but I go right to their page and designate access as friend or acquaintance (unless I felt a strong connection on world views). When I want to post or share the forbidden polite company conversation, I post to friends only. The biz page can access my friend list (including the acquaintances) to invite to like my page.
    I’ve sold from both places, I only provide price when asked (I make custom stained glass panels). I post progress and installation days on both to public. Rarely anything personal on biz page beyond what the piece is about or client comments.

  23. My Business Page is essential for promoting my gallery. It drives traffic to my website and allows me to share important information about the art scene more generally. It has enabled me to sell work to international clients as it is a cost effective way to advertise what shows I have and the artists I am presenting in my “bricks and cement” business site.

  24. I have a business art page as my artist name which is also connected with my facebook personal account page. I can elect to post as my art name Myrtle Joy, or as my full name. I follow my own art business page so that anything I post to that page also gets posted to my newsfeed and I can share it with my regular friends and they can get exposed to my art page. The tough thing here is though, I get a lot of requests from people I don’t know that come through my personal page and so I don’t know if they are trying to get a request for my art page or not and if I don’t know them, I don’t allow the friendship. People can like my business page and then my artwork will flow to them for future postings but if they don’t like it when I do an advertisement of the page, I don’t think they would get the future postings. I would like to figure out how to separate the two pages to be independent from each other but I don’t know how to go about doing that and that way I would be able to know when someone requests friendship that it’s for the business page.

    1. You can accept people and still turn their settings up to 11 so they only see public posts. Just make sure to put your friends in the Close Friends category and mark all your posts by audience to avoid weirdness.

  25. I have both a business page and a personal page. People who have “liked” the business page are able to post comments and ask questions, and also can easily reach me by Facebook messaging or call my business phone number, so I have a fair amount of interaction with followers that way. I live in a resort area and do bi-monthly arts markets; in this location it is effective to share posts from the business page to two local event/discussion networks to get a wider audience. Those posts have resulted in buyers coming early to a show, or contacting me the day before to “scoop” a new piece. I don’t often share from the business page to my personal page, but based on everyone’s comments I will try that!

  26. I primarily use a business page and in fact rarely post to my personal page. I do think their is potential to reach a new audience through Instagram. I’ve recently been posting Nashville images and have gotten follows from Nashville singers and songwriters. Don’t yet know if it will translate into sales but found it interesting.

    I do want to reiterate the importance Robert MacGinnis’ words of wisdom. In his interview last week, Robert MacGinnis wisely warned that it’s important to be careful about what you post. I’ve see artists lose sales they didn’t know they were going to get after the client saw their political and other posts. You can easily alienate a large number of potential customers.

    “After I got going the Facebook I made a few rules for myself. They are: 1. Do not talk about politics or religion. 2. Do not use inappropriate language. 3. Do not talk about my troubles, illnesses or any negativity. I had to add one later on, *don’t take off my shirt! On a hot summer day I innocently posted a photograph from the sternum up without a shirt and it caused more of a sensation that I wanted. I knew I was in trouble when I got reprimanded by my daughter.”

  27. Wow! I never knew that selling your business on your personal page was prohibited! In the past, I used to post first on my business page, then share on my personal page. After a while I felt like I was clogging the newsfeeds of my friends…they were having to “like” both…it is no fun to see the same post twice from other friends/artists who practice this, so I stopped. I would say pick one, and don’t “SELL” anything!…just share and give (!) information for your followers entertainment. When an inquiry occurs about buying the work, politely refer that conversation to a private message. I hope that FB is ok with that…would hate to get “blocked”.

  28. I have both a personal profile and also a business page. A few years ago, someone told me that if I converted my profile to a business page, all of those people would come over as likes so I did that. But when I did, I lost my news feed and was not able to interact with people or see what they were posting. I tried making a profile under my maiden name with only close friends, but then the business page wasn’t connecting with my profile. FINALLY I took the leap and got rid of the profile with my maiden name and created a new one with my current name and also recreated the business page. Now everything works fine, but I have not yet sold anything from Facebook. My question is: if you “like” a political post, can people see that you “liked” it? I never post anything political, but wonder if people can see that I “liked” something that they don’t agree with. Anyone know? Thanks ahead of time!

  29. Hi Jason, let me start by saying that I really appreciate all your comments and advise because, even though I have been an artist for a while, recognized by peers and having won a few prizes and honorable mentions, I have not been able to find an adequate venue to sell big pieces of art. I have managed to sell small paintings, greeting cards and some crafts, but not to reach potential clients and/or collectors. I usually take part in shows in two artists’ associations and I’m member of a Museum, where I also show my work, but no sales to date.
    One of my (possible) problems may be that I have not found the right launching base or establish contact with people who are really willing to invest in art, and I’m currently working on it.
    As far as Facebook goes, I have a friend who is a craft-woman, and she started posting her work in her personal profile. One day she found out that Facebook converted it into a business page and, therefore, she lost all her personal postings, among them, lots and lots of photographs of her son. Based on this, I decided to separate things and left my personal profile as such and opened a business page. Then I invited all my personal friends to like this page and lately I am getting more visits to the page, but the only “interest” in my paintings was from a conman.
    Facebook is offering the option to add an action button to your page, so you can sell, ask people to contact you or have some kind of interaction if they are interested, but I have to analyze which would be the best option. I believe, from what you blogged, that the button for people to buy would not be it, but rather the one where you encourage them to contact you or leave their info so you can keep in touch with new works. Has anybody added a button and, if so, can you share the success rate?
    Again, thank you very much!!

  30. I use both and I post a lot of my work in progress and finished (although my FB friends occasionally like to warn me that others might just run off my posts of finished pieces- looking out for my copyright for me!). The works that I post on my page are seen by a lot more folks unless I purchase ads for my business. The personal friends on FB are very qualified viewers because they know me and my work and will get in touch with me for purchasing. I often get thanks from viewers of my pages (both business and personal) because they love to see my work and work in progress. So I must say the feedback on both is good, but I have mainly sold from my personal page. I have never posted any indication about the prices or any sales pitches, but I get PM messages from interested FB friends. Since it almost feels like found money to me, I am always pleasantly pleased to sell my work through the FB connections. Friend me at Audrey Kay Dowling and/or Portage Hill Art Gallery. I am very likely to friend you back and it is fun to connect with other artists!

  31. There is another option to consider – start a FB Group for your particular style of art, or for your art to be discussed exclusively, or as a general art discussion group. You can link it to your business page and now there is a free flow forum to show art, including experiments, share details of your process and interact with people who are interested and responsive. I enjoy engaging with the art group much more than plugging away at the business page and trying to juggle the personal page for all comers, because I know I’m engaging with people who want to engage back.

  32. On Facebook I have 450 friends on my personal page and 1500 followers on my art page. My personal page is about my life adventures, family, friends, interesting stuff from the internet and such things as history, music, the arts and other subjects. Since there is a spillover of people from both pages, no politics or controversy. Followers of my art page seem to want photos of my work and my process, and keep it only about that.

  33. I am a questioner in need of answers about FB.

    1. Do any of you here on Jason’s blog maintain a blog on WordPress dot org?

    2. If yes, how do you make it work with FB? (What I mean is do you repost your blog posts or write something new that directs them to your blog?)

    3. Do people on FB bother following links to websites?

    4. Does anyone find FB to be practical using only a laptop instead of a phone?

    5. Finally, how often are you checking your FB pages? I have avoided FB as a giant time waster, but realize it is a good sales tool for many people.

    Thank you all for your helpful input, and thank you Jason for the good info. (Email me privately if you’d like help with those typos. . . sorry for mentioning them, but I want you to look as smart as you are!)

    1. Hi Jana. I have a WordPress blog and link my posts to my FB. I don’t have a business FB page and do not actively try to sell on FB. I let things happen organically. Friends read my blog post and if their interest is piqued they may email me or go to my website and buy. I am too busy to check my page often, but if I have posted recently I’ll check more often to respond to inquiries.

    2. Yes I do sometimes use Facebook pages to find people’s websites. Did it several times on the last couple weeks. Facebook is good at showing up in search results so if I can’t find your website in the search results I will likely see your Facebook page.

  34. I use both a personal and a business art page just because it gives me additional exposure for no money. It is a way to inform my friends about my latest paintings. I have never sold anything thanks to Facebook though. I am tempted to think it is a bit of a waste of time

  35. Thank you, Jason, for bringing this question forward because I am concerned about the difference and you helped to clarify. I was inspired by Robert’s interview on his results with FB, so I tried it myself and did get a lot of positive feedback. As he suggested, I did include a price, but felt a bit uncomfortable with it.
    A couple of days later I received a post from an art friend who had posted one of her paintings on FB with a description. At the end of the post she simply wrote “If you would like more information about this painting, please message me”. I think that is a good way to handle this, and keep the “business” aspect of at personal FB page a choice for the person reading your post.

  36. I have a business page, but most posts that I put on my business page I will also share to my personal page. I don’t want strangers seeing pics of my kids, etc. I keep my personal page privacy quite high. People can interact with you via your business page…they just need to comment on posts you’ve put up. And, you’re welcome to share as much personal information as you wish on your business page as well. But, I definitely keep my personal page personal.

  37. Thank you, Jason, for your fantastic posts and your willingness to share your experiences. After discussions with artist friends and reading your posts (and book), I finally created a FB business page yesterday! I am excited to begin implementing some of the great ideas that everyone has here. I have used a regular FB profile page for years to show paintings in progress, post final images, connect with friends (usually a very good first source of buyers for an artist), but have been pretty cautious about trying to drive a lot of business to my website from my personal profile page. Happy to now be able to share my new FB business page posts with confidence that my personal FB profile will not be compromised.

  38. My sister recently took massive objection to me posting an image of her with her art at the gallery she was showing at on my personal Facebook page as she claimed this would somehow hurt the relationship she had with her gallery. As I only meant her well by posting it and didn’t even include a link to her website as my mother did on a similar post on her own wall, I was really taken aback by her vehemence about this, particularly because I can’t actually find anything — certainly not in this article, anyway– to support her claims that my harmless post could affect her gallery relationship, so am inclined to think she was simply being offensively offended for no reason. Can anyone shed any light on this please?

  39. I suggest Jason Horejs update his information and comment section. This is the same information he has been posting for years. This information is not accurate 7/26/2018. I posted to my FB business page yesterday. Then I checked the analytics. My post reached 2 people unless I pay FB to boast my post.

    FB is a money pit and complete waste of time. Jason’s posts are also a waste of time.

    1. Hi Harry,

      Thanks for your feedback and for sharing your experience. I have to disagree with you about the value of Facebook (I’ll let readers decide the value of my posts). We spend thousands of dollars every month advertising in different venues, both online and off, and Facebook, by far, offers the best return on investment of our advertising dollars. It is true that you get more exposure if you are willing to pay to boost the posts of your artwork to your followers, but I interact with many artists who are selling their work through Facebook, Instagram and other social media venues without paying much, or anything to advertise.

      I understand that not every artist is going to see the benefits of using social media, and that some are less interested in using social media in the first place, but that doesn’t diminish the value of those venues for artists and galleries who are willing to invest time and $ to learn how to use them effectively.

  40. Doesn’t everyone who has a business page also have a personal page? They must: FB doesn’t allow you to set you up a business page WITHOUT a personal page. Or am I missing or misunderstanding something?

  41. I unfortunately had to shut down my business FB page as it became rather pointless once I made the mistake of paying to boost a few posts for upcoming shows etc. . FB then slowly but surely stopped showing any post on mt page unless I paid for it. Then those posts were shown to fewer and fewer people until I paid more. So a $3 boost went up to $5 for the same amount of audience.

    I was really disppaointed. I had worked hard to build the page, starting in 2010 with a 365 Daily Drawing Challenge I completed. This helped build the page enormously.

    So I just caution here. If you do a business page, be careful of paying for posts otherwise you might find yourself in my situation with your business page posts effectively shut down unless you pay FB to boost posts.

  42. I find that I get a lot of friend requests for my personal page from artists I do not know personally. I add them and put them in a category list I created titled “artists”. When I want to post something personal (photos of the grandkids, etc) I can select the audience as “friends except artists.”
    Every so often I ask people to like my art Page if they are only on my personal page to follow my art activities. So far so good!
    Usually I share my art Page postings to my personal page, so I’m covering the gamut.

  43. I have a personal page and an art page. If I leverage friends from my personal page I post an event and a link to my website or Art page on Facebook or Instagram. I actually enjoy Instagram a lot because of the large an d immediate numbers of images available and the fact that groups I belong to there are entirely separate. No one sees any comments I don’t want them to. It is for that reason that the majority of my art posts on Facebook are on my business page. On my personal page, even if I try to keep away from controversial subjects of personal hardship, most of my friends do not. The subject matter is there in posts even if I do not post it and may have an adverse impact on the casual observer just scrolling through. Without censoring or unfriending people, I don’t know how to stop that. (I love many people as friends whose opinions I do not share and frankly wish they would not post.) The Art Page is all about the art. That’s the way I prefer to share what I do and I direct friends to subscribe to that page if they like my work.

  44. I have both a personal and business page and often duplicate the art postings on both pages. I get the most interaction from the personal page, but primarily because FB rarely sends my business posts to more than 100 people (in some cases only 15) despite my having more than 500 followers. It is frustrating to me that they refuse to share my post unless I spend the money to “boost” my post and I am angered that even the people who follow me on my business may never know about a post because of that practice. I refuse to spend money to expand my audience when FB can’t even reach out to the people who have indicated their interest in my work. I may be clueless as to the reasons why FB does this, but that’s my take. I would love to know any workarounds to make the relationship less frustrating.

  45. Thank you for the article! I have a business and personal page. I grew my business page mostly organically with an occasional ad thrown in which led to international sales and many involved followers. In general I promote off my business page, post sold works, new works and create videos or events. I use the personal page for my interactions with other artists , the VERY occasional private pictures of family or my garden and shares from my business page.Never ever any political, religious posts or posts about my struggles with various illnesses. I share other artist’s work in groups, rather than on my personal page. To me both pages are valuable. I closed down my “shop” on the business page because in three years I only sold one item. I do sell off both pages and have gotten commissions off them. I am still experimenting with listing prices or leaving them off. Frankly I don’t think it makes a difference.I love the level of engagement I get with my followers and collectors on both pages. Occasionally I share my monthly newsletter or blog. Links to my websites are listed on both pages. Facebook is the best thing that ever happened to me as an artist! every day I wake up to amazingly creative works by other artists from all over the world! I like IG as well but use it to show off my portfolio and to support other artists.I do limit the time spent on social media.

  46. I have both. I wanted the business page to keep everything separate. My personal page is mostly family and friends that I don’t want to feel pressured to make a purchase. I keep the personal page mildly personal but not private and definitely not intimate and make no mention of anything negative, religious or political. Time spent on the personal page is minimal. I do get friend requests to the personal page from people I don’t know, but I don’t accept.

  47. Now this is a very useful article. I absolutely agree to what being stated there. I too, have both personal and business pages. I discovered very early that to keep personal page private and only share completed artworks on both pages. The rest, like work in progress or anything related to art stuffs were only shared in my business page.
    I make a point to reply to every comment in the business page as soon as I can. And to those who has been consistently following my page for a while, I will make an effort to prolonged the conversations by giving it a personal touch such as asking how are they doing or if they are artists themselves, compliment them on their recent work, etc..

    My followers have been gradually rising even with all the FB new rules and regulations. The rise and fall of likes or followers does not bother me at all. I value those who have been loyally following my progress.

    As for my personal page, I stay away from posting or commenting on politics and religious matters. Like you said, no profanity, no lewd comments or anything like that. I can be crazy but keep that only for close friends when we see each other face to face.

    I guess, whatever platform we uses on social media, basic etiquette is very very important.

    Once again, thank you for the wonderful article.

  48. Thanks for this great conversation!
    I too have both personal and business FB pages, also, Instagram. I have only done a paid ad once and did not generate any sales. It was an expensive endeavor that I doubt I’ll try again, at least not for a long time.
    My website has links to everything I feel necessary including Etsy and Pinterest.
    Thanks for all these comments along with your article. It is insightful.

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