Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis

Many artists wonder if marketing art on Facebook is a viable strategy. Oregon artist Robert MacGinnis, who describes himself as “old school” was reluctant to join Facebook when a collector encouraged him to join in 2015, but he quickly discovered that Facebook was an extremely effective way for him to sell his work and connect with collectors. Facebook sales now account for over 50% of MacGinnis’ annual sales. In this episode, you’ll hear the artist’s simple approach to Facebook marketing.

View MacGinnis’ work on his website at www.macginnisstudio.blogspot.com




Other Posts in This Series

The Benefits and Challenges of Marketing Your Art Through Social Media

Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Jason and Robert, I enjoyed listening to your podcast. It sounds as if Robert is using his personal page for selling on Facebook. My understanding is that’s rather dangerous and that if Facebook finds out about it, they will take his page down.

    I have a personal page and a business page to show my glass sculptures. Unfortunately, the way Facebook works, my personal page gets a lot more visibility than my business page does. I have almost stopped using my business page entirely.

    I post photos of my glass sculptures on my personal page and on Instagram. I try not to say too much about them being available for sale. That’s a double edged sword. If people don’t see the words “for sale,” a lot of them are hesitant to ask about their availability. I’m getting alot more visibility because it’s on my personal page, but not many sales. It’s a dilemma that I don’t know how to solve.

    Any ideas or suggestions are gratefully accepted. .

  2. I enjoyed this. Have been thinking of making some changes to my website and also wanted to use FB more to share my art. I thought it was interesting that Robert is using his personal page for this and not an additional “business” page.

    Is Robert selling his art unframed or unmounted (as shown)? This would certainly make mailing easier but not sure is this is the case. Would like to know more about mailing art out. Thank you.

  3. Loved hearing this Podcast as I too sell through Facebook and also contact with my collectors by regular E-mail. My prices are higher and at times can be lower depending on size. Like Robert, I tell a story of why I chose to paint that particular work of art. What’s great is when I get a short story in return. I use my Facebook page only to show art and I never post a price. Most of my collectors are either new friends in my small town or old friends from New York City.
    I love Facebook as it always leads to new friendships that appreciate my work.
    Appreciate what you’re doing to support our artistic journeys. Have your books and have been grateful for the insights received reading them. Thank you for all you do.

  4. I really liked this podcast – I found it inspiring. Other than a website I haven’t been at all proactive about selling my art. My main career is a child-adolescent psychotherapeutic counsellor though I specialise in the arts. I’ve very recently joined FB and what Robert was saying about being a private person really resonated with me. Also, I’m especially careful about this privacy because of my profession. But I will absorb those gold nuggets of wisdom and contemplate this idea of sharing and how that might translate into something of value to others. Much appreciated Jason.

  5. This was a fascinating podcast. Thank you Jason and Robert. Some great advice here.

    My experience with selling on FB: I do pretty good. Just yesterday I put a new collage up (which I just started doing) and it sold to a previous sculpture collector within 5 seconds. Thank you for the tip of commenting in inventory of how they saw piece and purchased it. Since Jan. 2020 I have 5 sales on FB (paintings and sculpture from my personal page) and 1 on Instagram. I have stories to tell and don’t always express this but yes, when I do – people read and relate and comment more. It’s a new world for artists, especially with people staring at their blank walls and saying ‘hey, I need art!’
    Thank you to you both!

  6. My resistance has been broken into with this podcast. I have just felt overwhelmed by it all and even tho ON them (F, IG,) I avoid doing anything WITH them.

    I don’t have TIME for all this either….and paint, and study and organize my studio constantly. I wonder if these men artists can just go in their studio ( and I say this with some humor) wifey dear empties the dishwasher, makes the bed and cooks dinner! Yes share it, but I wonder how realistic that really is!?!

    Thanks Jason. I have followed you for years and read your book and always feel your advice resonates.I am from the NE however, and I wish more attention was paid to OUR Coast. I feel most subjects and artists and interviews are all western based. It doesn’t relate to me. Maybe you could address the regional difference one day. Thank you, Katie Cutler

    1. Hi Kate,
      I don’t know if it’s my place to reply but with your message, I feel the need to. The art world along with the general world is so different today more than it has ever been.
      So the answer is something you were contemplating, I am single and live alone so there’s no wifey here! I’ve been a full-time professional artist since I was 18 years old so I have learned discipline and time management which is absolutely necessary to be productive and successful. But, for me, it’s still challenging at times. And working at home can be a distraction when you walk through the house and see that the rug needs vacuuming and the dishes need to be done.

      So Katie you just need to find a balance and even make a schedule and write it down. It helps to look at something that’s written even if it’s motivational or just chores.

      Best Wishes, Robert

  7. This was a great podcast, thank you. Robert’s demeanour seems kind and engaging, and I’m going to check his work out right after this.
    A local artist that I’m familiar with (I’m in Canada) has been successful on Facebook but he ‘boosts’ his posts, and claims that the only way that he has achieved what he has. His work is very good, but wondering if the Canadian market is just that much smaller and things behave a bit different here. Perhaps ‘paid’ posts will be addressed later?

  8. I find that continuous posting on FB and Instagram keeps momentum. A few sales especially if I provide “sales” . Discounts a few times a year generates a bit of interest . A good lesson on Instagram would help me promote there with my #s et al.
    Thanks for this article! Robyn Burckhardt

  9. This was fantastic and so full of helpful information. I’ve come across similar podcasts and other media promising insight into success on social media, but they typically wind up being all hype. This Podcast offers genuine insight into Facebook for artists and I greatly appreciate that. Thank you both! 😊

  10. I sell a lot on Facebook and Instagram. I created a separate business page for the work for folks to follow and interact with so it does not mix to much with my personal page. I hold surveys, let them name new hand mixed glazes, let them pick or vote on certain designs and forms to make for limited updates, drops, and runs. Live feeds get them invested in the process from the start and even non buyers help sell by enjoying and following the work and sharing with their friends. Facebook has been a great way building a community type relationship and allows them to get to know you before they decide to buy. As an analogy, it is a like dating your customers before they commit. Very good information here.

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