Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis

Many artists wonder if marketing art on Facebook is a viable strategy. Oregon artist Robert MacGinnis, who describes himself as “old school” was reluctant to join Facebook when a collector encouraged him to join in 2015, but he quickly discovered that Facebook was an extremely effective way for him to sell his work and connect with collectors. Facebook sales now account for over 50% of MacGinnis’ annual sales. In this episode, you’ll hear the artist’s simple approach to Facebook marketing.

View MacGinnis’ work on his website at www.macginnisstudio.blogspot.com




Other Posts in This Series

The Benefits and Challenges of Marketing Your Art Through Social Media

Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. This was a very interesting, and encouraging interview, for artists trying to get a toehold into social media exposure. But visiting his blogsite link was also eye-opening; his last posting there was in 2015, and he only has 19 followers!
    So Robert must not depend at all on the blog for exposure; indeed except for him being a client on Xanadu, he does not have an independent web presence e.g. a .COM with his name on it. I’ve often wondered how useful it is to have a stand-alone website- there is nothing but one’s own efforts driving traffic there. Perhaps it is better to be within a larger structure, such as Xanadu, or a gathered marketing site like Etsy, for the greater possibility of discovery.
    Facebook must be working quite well for Robert, always good to hear success stories, thank you!

    1. Hi Judy!
      You are pretty right on with your observations. I’m kind of embarrassed that I have let the blogsight lapse. It’s mostly because I’ve spent so much time nurturing Facebook. And there’s also that painting thing that takes place almost each and every day!

      What I discovered from the Great Recession was that I can’t depend on any one way to sell paintings anymore and I don’t think anyone can. So the word ‘diversify’ is my motto and mantra.

      Having a presence on Facebook and loyal following leads to other avenues on a fairly regular basis. I’m also doing more local shows too. All of this helps with my plan of leading me back to showing in out of state galleries, where I was several years ago.

      I should mention that I have had a strong and loyal following of private collectors over the last 4 1/2 decades that have also kept me busy!

      Best Regards,

  2. Facebook is an excellent tool to alert friends of one’s work. However, as the old saying goes: “Everybody loves your work – until they have to pay for it” – LOL

  3. Awesome podcast! I truly appreciate Robert MacGinnis’ transparency in sharing not only his own experience with selling his art on Facebook and how he (reluctantly!) got started, but also his great advice on how to really connect with people in an honest and sincere way. Beautifully stated words of wisdom especially at the end of this podcast by both Robert and Jason. Merci beaucoup!

  4. Hey, Jason.

    I’ve struggled with the tech world, being, I’m sure, older than Robert. So this Podcast gave me a good boost to get serious. From afar, you, Jason, are the best mentor I’ve ever had.

    1. Hi Jason and Robert, l currently have a FB page but it is set to private only (not public) because l do post my artwork there and was concerned about security of images. ls Robert’s site public and if so does he ‘watermark’ his images to protect them from theft. l know he mostly uses phone pics but l don’t so my files can be 2MB or larger. l was also told that FB was cracking down on allowing sales to be advertised on individual sites so l never put a price when l post an image. l’d like to start including more info. with each piece as you’ve suggested but am wondering if l should have a separate page from my existing one. l also have a beautiful website thru a group but it doesn’t get much traffic.l think your suggestions on the podcast might help with that. What do you think?

  5. Thank you for this! Great interview questions! Not that long ago, I did not even know what a hashtag was. And my web site has languished, because I have not learned how to do it myself & the software it was created in no longer exists. Learning technology is time consuming. Certainly appreciate the great photos you can take with an iPhone. Wonderful compilation of suggestions from Robert; I do a lot of these myself when posting my artwork. I have Not posted price, however, so will give that a shot along with making it as easy as possible for interested people to contact me. One other point, which perhaps Robert made and I missed: One DOES have to have art worthy of a mass response (struggling with how to word this 🙂 Again, thank you – going to look for your previous podcasts.

  6. Thanks for writing Robert! Yes you do sound busy with different avenues, and it’s very interesting that you are not spending your energies on a stand-alone website. Even with a good group of loyal followers, you don’t need one to keep in touch it seems. All the best, Judy

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