Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis

Many artists wonder if marketing art on Facebook is a viable strategy. Oregon artist Robert MacGinnis, who describes himself as “old school” was reluctant to join Facebook when a collector encouraged him to join in 2015, but he quickly discovered that Facebook was an extremely effective way for him to sell his work and connect with collectors. Facebook sales now account for over 50% of MacGinnis’ annual sales. In this episode, you’ll hear the artist’s simple approach to Facebook marketing.

View MacGinnis’ work on his website at www.macginnisstudio.blogspot.com




Other Posts in This Series

The Benefits and Challenges of Marketing Your Art Through Social Media

Podcast | Finding Success Selling Art on Facebook – An Interview with Robert MacGinnis

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. I’ve sold very little on Facebook. Mostly my friends and relatives buy my work, which has helped, however, I have been disappointed with social media. Given that I have been on Facebook for ten years and in that time I have not generated the kind of sales I really need to move ahead. I have contemplated quitting altogether, but I do like to stay in touch with some people. Eventually I may close my art page because the cost of doing business with Facebook is to expensive for me for the kind of results I get. Instagram hasn’t been much better either. Currently I am at a loss to what to do next. I have thought of just retiring from art permanently.

  2. Selling art on Facebook has gotten MUCH harder in the last 2-3 years. I used to sell almost a painting a week, now it’s been months since I sold a painting on Facebook.

  3. FaceBook feels about 6 miles wide and 1/4″ deep to me. Instead, I’ve been blogging steadily for 10 years. It hasn’t made a ton of sales for me, but I do know many of my readers. Without a cell phone (almost no reception where I live and a reluctance to become connected and interrupted all day long), FB doesn’t seem like an efficient use of time or method of marketing. However, after listening to Robert’s authenticity and success, perhaps it is time to reconsider. Jason and Robert, thank you for this excellent podcast!

  4. What a great podcast! And Mr. MacGinnis is a wonderful artist. I never tried to sell directly off of facebook for a similar reason to what he stated–didn’t want to be using it to make money. I’ve posted my art and a link to a publishing website where my prints of all sizes and types can be purchased. I do mainly digital art so the only way it can be purchased is as a print, and I also do shows in my area. So I do have a stock of some images that I could post and use this same technique, and price them similar to the publishing site. Lots of the information rang true for me about what to post and what not to post on a personal page, but I’m going to fire up the fan page that I almost finished about 5 times and start to use it and take care of it. Robert’s guidelines were very very helpful and thanks Jason for finding him and doing the interview!

  5. Oops–forgot to ask a question I hope Robert will answer: Once you make a sale from facebook who pays the shipping and insurance? Thank you!

    1. Hi Evie!
      Because I keep my prices very reasonable on Facebook I gently request or ask if they would cover the shipping and insurance and everyone of them has said yes. I tell them I will pack it for free.
      And now I will put a little message at the bottom just above the painting image saying, “a small shipping fee if necessary”.

  6. This was heartening to listen to. My main question is, does he also show through a gallery and if so, what is his arrangement with them re: direct-to-buyer selling? Perhaps because he sticks to very small, low-price paintings, they are okay with this? I would love to explore direct selling in a way that would not disrupt my gallery relationships but would expand my audience.

    1. Hello!
      At the moment I am not selling through any galleries so it’s not a conflict. I plan on getting into one or two in the next several months so it will be something to consider and work out with them as I like to be completely honest.
      But it’s never a good idea to go behind A gallery’s back and try and sell around them. I also do my own one man shows and regional shows occasionally throughout the year along with commissions.

  7. Jason thank you for sharing Robert’s experience . I want to restart Facebook because of this podcast . Continue Jason with your excellent job.

  8. Thank you! Great podcast. I appreciate Robert’s insights very much, particularly about people not knowing how to buy a painting. I also really liked his approach of kind of making Facebook an outreach of his own nice personality. Thank you to Robert for sharing his ideas.

    1. Hi Peg!
      You are very welcome and it was my pleasure. Yes just be yourself and authentic and go for it!
      You will do just fine!
      Best Regards,

  9. Loved this podcast and it gave me some new direction to take on my Facebook page. Was wondering if Robert used a Facebook business page in addition to a personal page.

  10. Finally some good common sense advice for current artists. Thank you for this pod cast. I get some great information from your blog Jason. As an artist I would say this is exactly what we need. Information that is down to earth, practical and straight forward! Thank you!

  11. Hi Robert~
    I have the same questions as Diann Klink and Barry Messer. Thank you for sharing your story. It is encouraging.

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