Putting it Into Practice | Asking for a Testimonial

Last week I shared a post about the importance of asking for testimonials from your clients. Artist Bryan Snuffer read the post and took it to heart and immediately reached out to recent buyers to ask for a testimonial. Here’s the comment Bryan left on the blog:

I read this post and immediately saw I could put the principal to good use. I sent a message to one of clients that purchases a great deal of originals from me. The sample email was a great help in crafting the right message to the client. I not only got great feedback as well as photographs of the pieces in place but the reach resulted in additional sales! Great job Jason in the post and for bringing the philosophy out!!

Samples of Bryan’s work




View more of Bryan’s work at ¬†www.bryansnuffer.com

Share Your Experience

What do you think of Bryan’s experience asking for a testimonial? Have you asked for testimonials from your clients or put other RedDotBlog advice into practice? Share your experiences in the comments below.

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Jason,

    Thanks so much for the post about asking for testimonials. After reading it, I sent an email asking buyers for testimonials using the questions you recommended, and got great feedback! This enabled me to add a “Testimonials” page to my website. I plan to use them on other promotional materials as well. Thanks for the great suggestion!

    Karen Wysopal

  2. Without a doubt testimonials help with the web page but sprinkling these comments during the sales process is also a very useful way for artist’s to speak about their work because they don’t have to feel they are bragging about themselves. It also work for galleries that represent you to have these tools while they are building the artist’s reputation before they have (hopefully) started collecting their own testimonials for their website.

  3. Hi Jason, I have a real issue and it crops up time again in testimonials and its the actually painting looks so much better in real life. See below a recent review from a client in Colorado.

    I have 2 very good cameras I’ve tried inside outside, morning, evening, I use a tripod and still I find it difficult to capture colours and detail. The light here is very harsh but I can’t be the only one with this problem. Any advice?

    Aside from absolutely loving the piece that I purchased from Ta, I must mention how incredible she was in terms of instant communication and ongoing shipping updates. She went way above and beyond expectations to package it and get it on its way even though she was out of town when I first bought the piece. Then she continued to keep on top of DHL to get it out and expedited to me in the USA. As far as the artwork goes, it looks so much better in person – vibrant colors and detail not seen on a computer screen. It also is even more appealing because the painting reflects her own personal experience working in rice fields when she was growing up. What a treasure this is, and will bring much enjoyment and appreciation in our home. Thank you, Ta, for your superior service and wonderful talent.

    1. Hi Ta, I resonate with our issue about photos of one’s work not being as vibrant or sometimes not even matching the coloration of the original. The problem is there both for hardcopy printed versions of the photos and for the onscreen look of the photos on various computer screens. I try to resolve the problem by taking the photo in good but oblique light, always before varnishing, and then I compare the photo in the same light to the painting. I then, if there is a significantly different look, make slight light-dark and saturation adjustments in Photoshop. I do sometimes wonder about the advisability of making the adjustments, but they typically do help in getting the photo (jpg) closer to the original.

  4. Hi Jason, I too asked for testimonials after reading your article and to my surprise, the three questions were answered promptly. Do you think is ok if I add a couple to my resumeé or website? Thanks

  5. Hi Jason, Thanks again for a fine and thoughtful piece. I have a couple of testimonial comments by letter — and I am now planning to ask the sender whether I can use them in my CV.

  6. When requesting a testimonial, it is always possible to suggest to your collector what aspect you might like him/her to mention. For example, if you already have testimonials talking about your delicious use of color, you might suggest they comment on your strength in subject matter, composition, emotional connection, etc. People are always anxious to help in any way they can and are grateful for a little direction so that they don’t have to come up with the testimonial from scratch.

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