Recently, I wrote a post suggesting that you should consider creating a file for photos of your artwork in clients’ homes. I received a lot of great feedback from blog followers, including this comment from Chris Aerfeldt (www.aerfeldt.com):
Thank you for the fabulous idea! I only have one or two photos of my work in situ as virtually all of my sales have been through galleries who jealously guard their client lists and mostly don’t even tell me who bought my work. I do know of a handful of my collectors so decided to give it a go. I reworked your sample letter, personalised it and sent it off. The clients were all so happy to hear from me and it worked amazingly well! Collectors seemed flattered to be asked and it has been a way to re-establish contact. One very important collector has asked to come for a studio visit soon as a direct result of my getting in touch. I am grateful for the wonderful advice.
I reached out to Chris and asked him if he would mind sending along photos that the clients provided. Chris provided these photos:
Thanks for sharing Chris!
Try it Yourself!
Try contacting your own customers using the template in the original post. Let me know how it goes in the comments below or on that page!