Quick Tip: Make a Folder for Images of Art in Client’s Homes

In many of the articles I write on RedDotBlog, I’m asking you to make major life commitments or giving you big marketing strategies. Today I want to invite you to do something that is going to take you all of five seconds: Set up a folder on your computer where you can collect images of your work in client’s homes or businesses, or in public spaces.

This may sound exceedingly simple and elementary, but I’m willing to bet that there are a good number of you who haven’t implemented this simple strategy. I know I’m safe in this bet because I hadn’t set up a client photo folder until a couple of years ago.

Once I did set one up, I was amazed at how frequently I used it. When a client was considering purchasing a piece of an artist’s work, I could go to my file and send the client photos of other installations of that particular artist’s work. If I was promoting an artist in our weekly newsletter, we could include installation photos.

The biggest benefit of the folder, however, is that it serves as a catalyst to remind us to ask for photos from our clients.

Today’s 5-Second Challange: Create your Client Photos Folder

After you finish reading this post, I invite you to open your file explorer and create a new file called “Client Photos” (or whatever makes the most sense to you) in a location that will be easy to find. I have the file in my Google Drive folder so that I can access it from any computer – you could do the same, or place it in your Dropbox folder, or, if you don’t use a cloud backup service, in your documents folder.

Bonus Challenge: Ask a Client for a Photo

April 28, 2015 at 1251PMNeed some photos to begin populating your folder? The best and most reliable way to get these photos is to take them yourself if you have the opportunity to deliver and/or install the artwork. Make sure you take photos with each installation. If possible, try and include your client in the photo.

What if you have failed to take these photos with past sales? Email or call your clients! Asking for photos of your work is a great excuse to get in touch with past clients. Getting in touch with past clients is a great way to remind them of your work, which could potentially lead them to visit your website and look at your current work.

Send a quick email with the subject line: “A quick favor” that reads something like this:

Dear _________,

I hope you are having a great summer!

Several years ago, you acquired the painting “Desert Sunset” from me at the Cave Creek art festival. I hope you have enjoyed the piece and that it has enriched your life and brought beauty into your home.

I have just begun collecting photos of my artwork when it has found a permanent home, and if it would be convenient, I would love to have a photo of your piece to add to my file – it’s one of my favorite paintings!

The photo doesn’t need to be fancy – you could even snap a shot with your phone and email it to me in reply to this message.

I’m including a photo from another client below so you can see what I’m looking for. It’s great to see a little bit of the artwork’s surroundings to help put the work in context.

Thank you in advance! If I may ever be of service, please don’t hesitate to let me know.




Gallery Sales

What if you are selling your work through galleries and they haven’t been getting these photos? I would suggest you contact your galleries and request that they ask for these photos. Suggest that it could be a great marketing tool to remind past clients about the gallery. You could even provide a link to this article!

Share Your Experience

Do you already have a folder for collecting photos from clients? Are you already in the habit of requesting photos from clients? How has this worked for you? I would also love to hear your experience after you request photos from your clients or galleries. Were they responsive? What was the experience like? Share your thoughts, questions, comments and experiences in the comments below!

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. After you had suggested this before I have been collecting pictures of my paintings in my clients homes. I have not set up a file yet so I will do that.

  2. Jason-
    You are right- such a simple idea and yet —.
    With so few sales under my belt, this will be easy to do. My hope will be that it becomes just another part of the artist-collector relationship and will be automatic.
    I will share that my wife and I have collected a few works of art across our time and NO-ONE has ever asked for a photo or a follow-up. I’m saying this to explain that this idea will probably be a great boost to artists who do it.

    The internet today is awash with surveys, and follow-ups in all sorts of configurations. This has becomes for me, a thing that I do. If I have been treated well, I respond to these. If the shoe was on the other foot so to speak, I would welcome the feedback. Your photo idea seems to be on that same path.
    Thanks for posting this idea.

  3. I have collected photos. When I’ve delivered the art this was easy, but most of my art sales have required shipping. About half have provided photos of the art in their homes. I’ve has less luck getting images with clients in their 30s Maybe I need to describe it as a selfie with the art in their home.
    One gallery thought it was a great idea when I proposed getting images, but I don’t know if she followed through or not. I’ll have to ask again. What would you think if I proposed adding an image of a sold piece in it’s new home to the artist’s page on her gallery website?

  4. I have just started collecting photos in situ and I find the clients flattered to be included. I ask permission to use them in the ways you have suggested. I will make this part of my selling routine. Thanks! Katie Cutler

  5. I started collecting photos of installed artamd storing them on a computer file since I took your Starving to Successful workshop in 2014. I find that most people are happy to take a photo of the artwork in its new home. Sometimes it takes a few follow up emails. It makes me happy to have photos of happy collectors with my art work in their homes.

  6. Thank you that is a wonderful idea and something that can be shown to potential clients if they wonder about a space and size of a piece of art for their home. I love this idea. Thanks again Jason,


  7. Love the idea of requesting it as a selfie from one’s younger buyers. And just about everyone’s cell phone has a camera. Including a sample shot is an excellent way to assure buyers they need not be great photographers to comply with the request!

  8. Thanks for this great idea! We are a fairly new gallery so I jumped on this idea. Loved the template you gave as an example. I already have some replies. The buyers are happy to share!

    The funny thing is that your template that I used even states to show some of the surroundings and yet about half my replies are showing just the artwork on the wall. I have those images already, ha ha! So it’s interesting working with each buyer and getting this. But so far everyone has graciously sent me something.

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