Recording Now Available | 5 Critical Sales Skills to Succeed in the Art Business

Thanks to all who attended this week’s podcast 5 Critical Sales Skills to Succeed in the Art Business with Xanadu owner Jason Horejs and publisher Barney Davey.


For those who weren’t able to attend or would just like to listen again, the recording is now available for download. To watch, click the image below.


NOTE: We have been having issues with our recordings recently and this download is audio only. We apologize for the inconvenience.

Remember, this is a large file and may take some time to download, depending on your connection speed. If you are on a Mac and the video doesn’t seem to play, you may need to download Flip4Mac (it’s free) to be able to watch the video in QuickTime.


Recording Link:




Starving to Successful

StSBookSHave you always wondered what it takes to show your work in galleries? Is your work being seen by qualified collectors?

In his best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.

Learn more and order today.

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About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of Dad was an Artist | A Survivor's Story and best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business. Connect with Jason on Facebook


  1. I am a watercolorist who exhibited widely in the Midwest at local art shows. I sold a ton of work, but I can see that your tips would have been very helpful to me. The comment about not selling from what is lacking in my wallet hit home, since there were several times we needed to sell to buy lunch! That set me up for selling low to eat. I liked your ideas about not being so wowed that you forget to offer suites or offering commissioning to purchase art. I tried many times to remember names too. I found myself flattered at people buying my work at first, so it was great that those sales occurred in a gallery, not from my art show booth. I understand your sophistication in selling comes from study and practice. Excellent ideas. Thank you!

  2. Jason,
    I didn’t get a chance to get a comment in at the last part of the Web-in-ar and wanted to throw this out there.

    I used to do Lay away plans on credit cards but was informed by my credit card processor that I can’t do
    that. The merchant must send the product to the customer on the first payment. We can do payment plans similar to Q.V.C with recurring charges providing there is written permission from the buyer to do recurring payments, the amount and the time of the month they will occur. Taking the information is tricky too. The merchant is totally responsible for the information. If it is stolen and misused the merchant will be footing the illegal charges. Its all for the protection of the customer. The risk lies with the merchants. I have never been stiffed and do payment plans that can be quite lengthy. The longest was 2 years at $500. a month recurring charges. The card number’s expiration was up and the buyer contact me with the new information. One person was on a year at $250. and lost her card. When it was declined, I called her and she gave me a new card to finish the processing. This system requires a lot of faith on my part and so far it has kept my business going. I have had as many as 20 paintings on various payment plans and I even put the monthly payment plans on my price tags.
    My prices are up there and I have people say “I wish I could afford your art” and I tell them, “Its very affordable, let me show you how we can do it.” People do this with cars all the time and they depreciate the moment they drive off the lot. Good art is an investment for the family and for future generations.

    Kathy Morrow, Las Cruces, NM

  3. Jason and Barney – thank you for another great podcast. I wasn’t able to participate live (I had customers on a studio visit!) and just had chance to listen this evening. I always find your podcasts/webinars useful – if only to confirm that I am doing most of it right – then I can go on with greater confidence. I think the only question I was hoping someone would ask is how to answer the objection ‘Our walls are full’. I have a few answers I’ve tried – suggesting swapping things around with the season – asking what the walls are full of and if they say prints, I suggest that maybe it’s time for some original art, but neither of these have produced the desired result. It would be good to hear how you – and perhaps others reading this – might deal with that answer.

  4. I find all the podcasts to be so informative. They allow me to think about selling from new angles. The Sales Skills was of particular import. What stands out as I
    look back at it, was Barney’s comment that instead of trying to sell, think about doing the client a favor. This may be Selling 101, but hearing it made me rethink the
    whole issue.

  5. Thank you so much for this. Great suggestions! I’m terrible at selling my art to other people in person, my biggest fear is that I will annoy people or come across as a “salesman” and that’s the last thing I want to do. This is because I’m really put off myself by the “sales pitch” and for that reason I don’t care for sales people very much. In fact I avoid them. I prefer the “let me know if you have any questions” approach from other people. I think everyone responds to sales talk differently. Some people obviously respond to it very well, some can’t wait to leave. But your suggestions for more subtle sales talking, more genuine approaches might work for me, so I’m grateful to know these techniques. I’m so grateful you do these recordings.

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