RedDot Podcast | Episode 006 | Adventurous Art Sales, and the Importance of Persistence in Art Marketing

photo above: This End Up, by Bill Freer

In this week’s episode, Jason shares events that lead up to a significant sale and lessons learned in the process. It’s easy to give up on your marketing efforts when they don’t seem to be working, but persistence can make all the difference.



Photos from the sale and trip


Loading the sculpture in the trailer


Heading out of Santa Fe


Artwork installed


Share your Adventures in Art Sales and Marketing

Have you made wildly unexpected sales? Has your consistency in marketing resulted in sales? Share your experiences in the comments below.

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Jason,
    The stars were aligned ~
    I am so happy to have been a part of your adventure! The installation, the pictures you posted and the podcast you presented are great, but way more important is the service you provide to your clients and your artists. While the stars were aligned on that particular night and trip, it took something extra to set those stars in order.

    You truly go further ~ and farther ~ to be sure everything is just right and beyond expected. Huge kudos to you, Elaine, John and everyone else involved.

    PS, both you and your dad are very lucky to enjoy traveling together!
    Thank you!

  2. Thanks for the podcast Jason, always very informative! It’s all about the marketing! I live in Brighton on the south coast of the UK. Our local football team recently got promoted to the Premier League, I painted a piece to celebrate it:
    I tripled the amount of hits on my website that day partly due to it being published in the local press. I sold six prints in two weeks, which is terrific for me as I have only been pushing my artwork commercially for eighteen months.

  3. Great story and good advice in all areas. We have done many what we have called “rescue missions” for my art ,for bad situations like non payment and other reasons.I feel like I am picking up my kids from a bad situation. This has not happened very often which is a good thing. We also go on many good road trips for bringing my galleries new pieces and picking up inventory. It is a good excuse to get on the road and a good time to talk about life,business and where are we going to eat next! I think it is also good to reconnect with gallery owners that may be a little further away and to meet in person now and again instead of just emails or talking on the phone. It builds a better relationship.Like you said ,I think you really can make your own luck sometimes and just keeping out there in many ways is only a plus. Thanks Jason!

  4. Great podcast. It was Very insightful with artists and gallery owners concerning dying sales. The road trip sounded like an adventure. Persistence in marketing (newsletters, social media) can sometimes be daunting but needed to succeed.

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