RedDot Podcast | Episode 014 | Reconnecting with Long-lost Collectors

If you’ve been selling art for any length of time, it’s likely you have lost touch with some of your past buyers. Reaching back out to past buyers is a great way to resume your relationships with your buyers and can lead to additional sales. In this episode I will share some experience I’ve had reconnecting with long-lost collectors and I’ll share strategies you can use to reconnect with past buyers.



Share Your Experiences About Reconnecting With Collectors

What have you done to reconnect with past buyers? Have your efforts resulted in success? What advice would you give to someone trying to reconnect with past buyers?

Share your thoughts and experiences in the comments below.

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. Thanks Jason. My question is this. How is an artist selling through galleries able to build that collector base when we don’t have access to the information?

    After I started selling almost exclusively through galleries, I soon realized that every single gallery treated information about my collectors as if it was a national secret. Notes I wrote to thank a collector and tell them about the piece and send a photo of the initial sketch – has always had to be done through the gallery. I send an envelope with the letter inside and the gallery forwards it to the collector.

    I have always had a great relationship with my galleries and am the last person to hound a collector! I can see why a gallery wants to keep this info on the QT – however, even when I have left a gallery (i.e. because my art has matured and is priced beyond their mix), I also leave behind the collector information too. Some galleries said they were happy to forward that information to me – but so far none have. Last year I recently had to pull out of a gallery because they adopted new policies of not being open on Saturdays and don’t do a lick of advertising – even on social media. They have several large ranches in town that have bought several of my large works for a good amount of money. I left on great terms – and they want me back – but the promised contact information for those who have made multiple purchases of my art has yet to arrive in my email. Any ideas?

    1. Kelly – this is a great question and one I hear frequently. I’m going to do a podcast on this within the next few weeks, so stay tuned. The short answer is that the gallery should be doing everything I’ve talked about in this podcast. They should be following up and keeping the contact alive. It is the gallery’s relationship to nurture when they are representing you. The person who bought the artwork is the gallery’s client – the gallery is your client.

      As I say, I’ll expand on this more in an upcoming podcast.

  2. Hi Jason. I love your podcast. Thank you for putting it out.
    I have a success story. I’ve been painting professionally for about 16 years. Early on, I’d say about 1-2 years in, I had a woman come to my studio and purchase a painting. I kept her contact info for years. I bumped into her daughter about 8 years later. And she actually remembered me as being the artist of their painting. Another few years went by and I decided I should reconnect with my client, so I wrote a handwritten note to her and sent it through the mail. She was so excited to receive it, she sent me a letter back and we arranged for her to come back to my studio for a visit. That visit resulted in her buying 2 paintings, a $1,200 one and a $4,000 one! But get this, we got into a conversation about the DeMedicis of the renaissance and she told me how she always wanted to be a patron of the arts, so she offered to pay for my studio rent – She’s now done so for 3 years! Talk about reconnecting! I’m very grateful to her, so I’ve given her a painting as well as a very reduced price on another. She’s helped me greatly. So to anyone who’s nervous about getting back in touch with old collectors, do it anyway! It can only turn out well for you.

  3. ~ On the last N.Y. Web-Site. I was contracted with I would write to each Collector who had purchased my work after shipping and after it had been accepted. Each artist had a ‘great guest book’ page also where we could communicate with who ever was interested in our work. This was so inspirational being in the creative process and getting feed back. The problem in all of this was – my personal letter in appreciation went to the N. Y. office while I was made aware of their first name only. Hmmmmmmmmm? . . .

  4. I reconnected with a man that bought a print from me & asked if he would be interested in buying the original painting that the print was produced from. Well, he did buy it for £1,000 & wants to commission me to paint a picture of his vintage Jaguar car! I’m so pleased I contacted him on Facebook…

  5. Great subject!
    A couple of months ago I was dropping off art at a gallery I have been with since 2004 . The gallery sales staff I was dealing with said hay do you want your client slips ? I had no idea what she was referring to but said yes . She gave me 30 receipts up to 2016 ( it’s not all of them but hey !) with names , addresses & one even had a message to me from the art buyer saying it was her second purchase of my art! ! I also enjoyed seeing all the different states these addresses came from.
    This meant so much to me .As you can surmise this is a special galley . This gallery owner gave me my first break in gallery representation . Years later she suggested I do some art fairs & get more exposure & I am doing that . I have gained new collectors & it’s been good advice for my personal development as a artist.
    So anyhow I have a busy summer going & I’ve been mulling it around in my head what my approach should be . Again another relevant topic & timely advice, thank you Jason .

  6. This format is such a wonderful service to artists. Creating is such a solitary endeavor and this gives us a chance to connect on pertinent topics and get different viewpoints, including yours. THANK YOU

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