RedDot Reader Profiles | A New Feature on the Blog

Today I would like to introduce a new feature, reader profiles, which I hope to make a regular part of RedDot.

From the beginning of RedDotBlog in 2009, I’ve worked to provide helpful, interesting, and entertaining content for professionals in the art world. I find, however, that what makes the blog truly dynamic and useful are the comments from readers. Your perspectives and experience enrich and elevate the content of our posts.

And so, I would like to take this opportunity to turn the spotlight on you, the reader! In this new feature I will interview an artist, share images of their work and point you to their website where you can see more.

There are two related questions that are going to pop into your head right away as you read these profiles. First, you’ll ask “how did you select the featured artist?” and then, “how do I get featured?!”

I’m glad you asked! We have to be very careful to avoid a flood of requests to be featured from the thousands and thousands of artists, gallery owners and designers who read RedDot. We are hand selecting artists from among those who provide insightful/helpful comments on the site. We will be looking over comments not only from current articles, but from past articles as well.

It would be impossible for us to feature every reader who has commented (or at least it would take a very long time!) Our process for selecting from among readers will vary. We want to share insights into a wide range of artist’s and gallery owner’s careers and lives.

So, while I can’t share exactly how featured readers will be selected, I can share what would disqualify you: Requesting Selection! Please don’t email me or my staff with a request to be featured, and please don’t make comments on the blog with the sole intent of catching our attention. Please trust us that we’ll strive to find the most interesting readers possible, and that, even if we don’t select you to feature in the near future, you’ll gain insight from the readers we do select.

With that, I hope you will enjoy our first profile of Kay Stratman!

About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. A wonderful idea. Just as reading good fiction broadens our own experience by allowing us to mentally and emotionally live other lives in other places, seeing the work of other artists and learning their stories can broaden our perspective on the visual world and what it means, and takes, to be in art. Thank you, Jason.

  2. Great way to create community among artists which can be lonely. We all can learn a lot from each other and you have been great with your information. I, and my husband which is not like him at all, cant wait to the next lesson from the academy. Thank you for having the heart to help artists. I look forward to reading the artist profiles.

  3. Dear Jason, I’ve been ghosting around your website and this blog for awhile now and really appreciate the way you are building an open community for art and artists. It’s not an easy task and requires a very talented person to pull it off. I’m truly a fan. Love your blog and the various discussions I am reading. Thank you! Your new idea for profiling artists is wonderful and I look forward to reading about them. I’d like to be a part of that community. Time to start contributing. With compliments to you and all you are doing for everyone.

  4. Jason, great idea. I was lucky enough to be a featured artist on another site and the hits on my website were huge. I also have a sale pending due to the featured profile. It’s a great way to share ourselves with others. Thank you!

  5. Love the idea! Just finished reading about Kay Stratman. Enjoyed reading how she structures her day and how her use of watercolor has developed into a very personal style.

  6. What a great idea…and something that encourages us to keep our eyes on the prize! Looking forward to seeing more success stories like this one as I continue to work my way toward full time artist as well.

  7. I love looking at other artists. I often treat myself to an evening of google images and looking at sites of artists that interest me to see how they are presenting their works.

  8. It’s a wonderful connection to other people for those of us in the remotes.
    By the way, Kay does lovely work. Not lacking, never overworked. Well done Kay.
    Thank you Jason.

  9. What I love about this new feature is the result of these two factors: knowing that all comments are being thoroughly read and being aware of a possibility to be interviewed. It motivates me to make the extra effort to put my thoughts in words and post my thoughts on this blog. Before I do that I reflect much intenser than I would if I would not post anything and this is the great thing here: I feel this inspiration that drove me to great works when I still attended classes in art school!

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