Sold! A Sale 3+ Years in the Making

In 2008, shortly after Elaine joined Xanadu as Gallery Director, a couple from Texas visited the gallery. They fell in love with an Esther Rogoway diptych entitled “Coming and Going.” Since they needed to consider acquiring the piece and wanted to make sure it would fit in the space they had in mind, Elaine obtained their contact information to send them the image and dimensions.

After the clients got home, Elaine followed up as promised and called to find out what the decision was. The couple loved the painting, and size-wise it was wonderful, but they wanted to think about it for a few more days.

Now if you remember your recent history, the fall of 2008 was chaotic as the economy collapsed and bailouts ensued. When Elaine contacted the clients, they expressed uncertainty as to what their short- and long-term financial situation would look like. Under the circumstances, they decided to forego buying the art until the dust settled. Elaine thanked them for their interest and promised to stay in touch.

She put them on the Xanadu newsletter email list, and sent a personal email occasionally over the next few months, but eventually the clients’ contact card went into the Esther Rogoway file for future contact. As inventory was rotated, the painting went back to the artist.

Imagine our surprise when a couple of weeks ago—three years after the initial interest—we received the following email:

3yrs ago i believe that at your gallery there was a set of paintings titled coming and going. 3-4 tall , female artist , horse walking away, horse walking forward, mixed media, thick clear acrylic.

You recorded our info on a index size piece of paper.

After a few minutes of recollection, Elaine remembered the clients and artwork.

She immediately contacted Esther and was amazed to learn that the art was still available. When Elaine contacted the clients with the good news, they promptly purchased the art that had so captured their hearts in 2008.  The art was delivered earlier this week, and the clients sent photos of the paintings hanging in their beautiful home.

Let Xanadu help you create your artistic ideal—and if you fell in love with an artwork at Xanadu at some time in the past, the gallery can help you to obtain the art, or (if it is no longer available) something wonderful by the same artist!

Starving to Successful

StSBookSHave you always wondered what it takes to show your work in galleries? Is your work being seen by qualified collectors?

In his Amazon.com best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.

Learn more and order today.

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About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of Dad was an Artist | A Survivor's Story and best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business. Connect with Jason on Facebook

1 Comment

  1. I love this blog post. I had a similar experience this past year….and it’s so nice to be able to unite a painting to it’s true HOME. The paintings you shared are GORGEOUS. I have an equestrian lover here at home and I can see why they needed to go to the ‘right’ home, even after so many years, they are truly special.
    I find in the gallery business that the wait is certainly WORTH it!

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