Sold! | Penny Peterson

Xanadu Director, Elaine, recently worked with New York City clients who are furnishing a second home on North Scottsdale. They stopped by the gallery and fell in love with a Penny Peterson. Elaine scheduled a time to show them the piece in their home.

I was able to deliver the piece and when we got it up into the space above the mantle the husband and I though it looked great – the wife walked in and said “No, I don’t like it.” That’s hard to recover from! The husband seemed a bit crestfallen, he really liked the piece, but after some talking we realized she just didn’t like it for the space above the fireplace. She found a spot going up a staircase leading to the balcony in the living room that was perfect for the painting. Once we got it there they decided they still wanted a painting by Penny above the fireplace and we will be meeting with them the first week of February, when they are back in town, to have Penny create the perfect piece for the space.

Starving to Successful

StSBookSHave you always wondered what it takes to show your work in galleries? Is your work being seen by qualified collectors?

In his best-selling book, Xanadu Gallery owner Jason Horejs shares insights gained over a life-time in the art business.

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About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of Dad was an Artist | A Survivor's Story and best selling books "Starving" to Successful & How to Sell Art , publisher of, and founder of ARTsala. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business. Connect with Jason on Facebook

1 Comment

  1. Beautiful painting! I love how the upward movement of the firey red seems to make the simple task of going upstairs something special. Paintings are magical for defining space. A wonderful artwork, and great choice by the purchaser. Congratulations!

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