Xanadu Gallery’s 2015 State of the Art Survey

We are pleased to announce the opening of Xanadu’s fourth annual State of the Art Survey. The survey is an opportunity for artists to share their experience of the last year and get a sense of the health and direction of the broader art market.

What have you seen happening over the last year? Did your sales improve? What are your expectations for 2015?

We invite you to respond to the State of the Art Survey and share your experiences and perception of the art market. Artists from around the globe will participate in the survey. The survey includes 18 questions and should only take a few minutes to complete.

How to Participate

Click here to take survey

https://survey.zohopublic.com/zs/cRCN2y

Your Responses are Private

The survey is administered by zoho.com and is completely anonymous – there will be no way for us, or anyone else, to trace your responses back to you.

Limited Time to Participate

The survey is only open through January 22nd, 2015, so please respond at your earliest convenience.

We  encourage broad participation in the survey so we can get the most comprehensive view of the market possible. Please share the survey with your artist friends and encourage their participation.

Thank you for taking time to participate in the survey and for passing it on to other artists.

Results of the Survey

The results of the survey will be posted here after the survey closes on January 22, 2015. There is no charge to take the survey and the results will be available for free. There is no cost to participate in or see the results of the survey.

Join Our Mailing List

If you don’t already receive emails from us, be sure to sign up for our mailing list to receive the results of the survey and other helpful art marketing information in your inbox.

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About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.

8 Comments

  1. Thanks Jason for this survey. Since I just entered the art for sale market in the last quarter of this year, Most of my time has been spent culling works and producing them in a format for sale and developing marketing statagies. My first.public exposure comes mid January, when one of my pieces was accepted for display, judging and sale in our local Arts Center. Thanks for all your advice and encouragement. 2015 should be a much stronger endeavor.

  2. I expect my art sales to increase during 2015. The reason for this are the art marketing ideas presented in the art course you and Barney Davey created. I have recommended your course to several other artists in the past few months. Really excellent information!
    Thank you!!

  3. Looking forward to seeing the results, which are always interesting–thanks Jason. I just took the survey and wanted to elaborate on one of your final questions regarding what percentage of time you spend creating vs. marketing art. For the first time, I selected 50% creating, but it’s REALLY more like 40% creating, 25% marketing/business and 35% DRIVING AROUND EVERYWHERE gathering supplies/framing/shipping/delivering artwork to galleries and shows. This seems to take more and more of my time, and I’m sure other artists can relate.
    Best wishes to you and your gallery in the new year.

  4. I expect my sales to increase in 2015 because of more exposure from shows. I find my sales increase the more exposure I have though shows, workshops and events. When I give a workshop or have a show, it builds lasting recognition. I also find networking by going to other artists shows, workshops and events leads to sales as well. All of the above increase my connection to the arts community and are just plan fun.

  5. I have been working very hard in 2014 to run a co-op gallery. We were unable to survive in a small city in the Midwest. I intend to concentrate on finding a gallery in a larger city to show my work, and exploring online and other avenues.
    I hope not trying to run a gallery will give me more time to make art.
    My new years resolutions are to avoid working for free, to put my own interests first more often, and value my art more highly.
    #emptynestcomingsoon

  6. You should probably not include my survey in the tabulations. I consider myself to be a professional artist, but sell almost nothing. I’m a retired educator for 11 years and now spend about 40 hr/wk in my studio. I’ve been successful in shows be enter fewer and fewer. They don’ (for me anyway) result in sales, and they take me out of my studio. I don’t really need more money, but of course, I’ll take all I can get. I’ll try this year to sell some of my work. I may have my work priced too high. . .certainly for this area. I have some very nice prints (lino block, wood block, litho) that should sell in the right venue. And I am working on a couple of VERY nice oils (I think), that I can’t probably sell. Sorry to babble.

  7. Thank you for creating the survey Jason, I’m really looking forward to seeing results. I had a drop in sales over 2014 but most business in my town did, big or small. I have already seen a promising change so I’m optimistic for 2015. I’m also stepping up my advertising and public exposure. Going to target some new galleries, join more groups and approach my gallery again in hopes of extending my plans through to 2016 as well.

  8. Jason due to me listening to your and Barney’s webinars, I have a plan to approach different galleries in my area and promote my abstract art through festivals and public exposure. So far, I have not made any sales in Fine Art America or the frame shop that I am currently in, but I have big plans for 2015. I joined a few photography meetups in 2014. Advertising was not profitable in 2013, so I did not invest in 2014, but plan on changing that in 2015. Thanks for your guidance. Now I need to take action.

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