About the Author: Jason Horejs

Jason Horejs is the Owner of Xanadu Gallery, author of best selling books "Starving" to Successful & How to Sell Art , publisher of reddotblog.com, and founder of the Art Business Academy. Jason has helped thousands of artists prepare themselves to more effectively market their work, build relationships with galleries and collectors, and turn their artistic passion into a viable business.


  1. This video couldn’t have come at a better time for me. I was just rejected by a show that I was sure I’d get in as it was for charity and the buyers would be bidding on the artwork, so the prices could be low, and if it didn’t sell you would get the work back. I offered what I thought were some of my best pieces, so now I’m left with not knowing whether I’m wrong in what I think is good. I’m going to develop a thick skin as you say though and keep on going. In fact, it really made me want to get right back and create more work. I am concerned about whether photos (professional) of my work do justice to it as much as seeing it in person as I do get many compliments when people see it .

  2. Great video. You do a great job mining the miners. I don’t know of another gallery owner that has taken on being a source to inform artists on the ways of the art business. Thank-you, Ruth

  3. Just wanted to second what Ruth has said. I don’t know how you do it Jason but you do so much for us artists and we have no real way to thank you other than extol your praises. So that’s what I’m doing! Thank you for all you do – you must have an incredible energy level as well as amazing time management skills to accomplish all you do while still managing a wonderful gallery and raising a family. Kudos and abundant blessings! Diane

  4. Jason,
    I want to thank you for giving me the opportunity to participate in the chance to be selected. As the candidate for mentorship. I became excited and filled with anticipation as you announced that I was one of 99 others who made it to the second round. Your comments in the email you sent to me also let me know that I am doing several thing’s right. Even though I wasn’t selected as the One, I felt disappointment rather than rejection and I’m not ready to throw in the towel yet.

    Russell ll Ricks

  5. I like what you have shared through your experience. It was very well thought out and encouraging. Just to keep on keeping on is the pathway for anyone who is truly an artist. Rejection is always puzzling. The best kind of rejection comes with some explanation or suggestion. However that usually doesn’t happen. I love being a member of two critique groups, and really benefit from the support of these friends. Thank you for your astute video.

  6. I like the idea of keeping a notebook of positive comments to bolster one through the tough times. Realizing the odds and knowing I need to go through 20-30 rejections is helpful

  7. The rejections I have received have not been harsh, but still disappointing. I remind myself that everyone does not feel enthusiam for the same type of work. Work that one person finds dull might move another person deeply. So I focus on finding the people who are more likely to appreciate what I do.

  8. This is great advice. I had the opportunity to speak to our high school’s art classes and one of my pieces of advice was to start to develop a thick skin. I am starting an internship with the juniors and seniors and part of their assignments is to read your book and go through all the blogs that I have saved. I also keep positive comments- but in a more unique place- they ae scattered all over the restroom walls in my gallery and written so they can be applied to any facet of life. My favorite is “I jumped off the cliff and things started to fall into place.” Whenever I see someone come out, they usually have a smile on their face and I am hoping they found one of the phrases inspiring. Thanks again for another great video!

  9. Thanks, Jason, for such a helpful video. It is helpful to all artists t to know that rejection is just part of the artist world ! I like to think that it takes so many ‘no’s to get to a ‘yes’ so each time you get a no it just means you are one step closer to reaching your goal!

  10. Early on in my career I came across a phrase that I have used a lot: “The road to success is paved with rejections.” It worked for me. Thank you, Jason, for taking the time to help all of us. I know the pay isn’t good.
    Phyllis Terrell

  11. Thanks Jason, great advice and very timely. Retreating into my studio is exactly what I want to do! Make more work…get better…then they’ll represent me. You’ve motivated me to keep going.

  12. Great Video
    Quite a few years ago a gallery that represented me balked strongly when they saw a new work of mine. I had used metallic paint and they didn’t like the “bling”…..said it was too ethnic…..whatever that meant.
    Recently my work is full of sparkle and shine using every type of metallic paint that there is on the market. I love what is happening and feel confident that others will relate to my passion when I put the “new babies” out there for viewing.

  13. I was reading a book that mentioned that Van Gogh created hundreds of works, yet only sold one piece in his lifetime. Now I don’t know if he was rejected or was just so depressed that he never showed his work, but it surprised me yet gave me hope. Just like your many videos..

  14. I look at the list of people who’ve purchased art from me and feel grateful. I’m especially grateful to the ones who have bought more than one piece. Sometimes after a rejection, I email some of them to thank them again for their interest in, and support of, my work.

  15. Thank you ! I so look forward to your videos. You are very generous in sharing your knowledge and experience.

    I find that the best way to overcome rejection is to move on quickly to apply to the next gallery. In other words, jump right back on the horse you’ve failed off. I always thank a gallery who is considerate enough to actually email me a rejection. I’ve found that many don’t bother—that says something about them. Thanks again!

  16. I just wanted to share a rejection story. This rejection wasn’t from a gallery or a client it was from a college. I was 15 and my dream was to go to Art College to study fine art, and then go on to University hopefully in London. I went for the entry interview and was told that my work wasn’t good enough, and that a night course would probably suit me better. Heart broken I left the college and ended up getting a full time job in an Accounts office. It took me 10 years to finial pluck up the courage to study Art again. I took an evening A-Level course and gained a B, and since then have sold a few pieces work. That rejection had such a strong hold on me for years, and stopped me doing the one thing that I love. My life without creativity was dull, boring and frustrating. I am now creating art work around my full time job, and who knows maybe one day I will achieve my child hood dream, and become the professional artist that I always wanted to be.

  17. I know that my work is good and presentable but I still find rejections are plentiful. I read about some writer who got rejected from many publishers and was odd because he had sent them some of his best. He thought that maybe publishers were not even reading his manuscripts, or were fearful to take on an unknown somebody even if that certain somebody had a masterful book. So he thought of a great idea to put this to a test. He copied Charse Dicken’s book “Great Expectations” and sent it in with his name as the author. As you may of guessed, all three well known publishers that he sent it to rejected the work. They had not bothered to read the book or if they did they did not know of the great book.

  18. I can’t overstate how right you are about finding artist friends. The chance to celebrate each other’s successes and encourage each other when rejection comes is much better than retreating alone to your studio.

    And of course, if you don’t try — failure is assured.

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