About | Jason Horejs, Owner, Xanadu Gallery

Jason_Horejs (2)

Art flows through Xanadu Gallery owner J. Jason Horejs’ veins. Second generation in the art business, (Horejs’ father is a nationally recognized oil painter John Horejs) Horejs’ life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.

In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery’s Scottsdale and Jackson Hole, WY, locations.

In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing dozens of artists and selling to collectors from around the world, including major municipal and private collections.

In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped hundreds of artists get organized to show and sell their work through galleries.

“I discovered,” says Horejs, “there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master’s degrees leave school having never heard a word about how to approach galleries.”

Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn’t gallery-ready, but simply because they don’t have a clear idea of how to proceed. Horejs designed his workshops working closely with his parents and other artists who have learned the ropes of working with galleries by trial and error. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

 

 

113 Comments

  1. Mr. Horejs,
    I take online classes with Charles King who wrote a paper based on your interview. Your professionalism and the information you provided Charles was quite helpful. Living in LA I had a completely different and well….lets just say unusual experience with my interview. It is nice to hear that there are helpful galerists out there and will be buying your book and watching the webinar.

    All the Best,
    Courtney Gordon

  2. Hi Jason,
    I will be selling and showing my fiber art tapestries this weekend at the Seafair yacht in Morehead City, NC. I was re-listening to your great Smartist CD on selling art work. Could you answer this question for me? How do you handle greeting and making relationships with multiple people in your booth/gallery at the same time? I will mostly be by myself and don’t want to miss any potential sales by being so engrossed in someone that I ignore others. Thanks for your excellent guidelines!

  3. Dear Jason,
    What a great addition you and your Xanadu are to our art world! As a Southwest artist, I want to thank you for the book club, (one which I have been looking for for ages,) the marketing advice, the user friendly website and your blog. I can see that you truly care and believe in your artists and their work. What a boon to us all! Thanks.
    Kirby Kendrick
    http://www.kirbykendrick.com/blog/

  4. Jason,

    Sorry I missed you the last time I was in Scottsdale. Talked to your Dad. I recently read “The Power of Follow-Up” and would like your system card to collecting contact information. When I clicked on Download it here, nothing happened. Could you direct me to where I can find it? I find all your hints very helpful.

    Thanks,
    Charlotte Shroyer
    Taos, NM

  5. Hi Jason,

    I have a question and I thought perhaps some of the other artists you are connected with might have some insight as well. I am working with an agent in the midwest who has been talking to galleries on my behalf in and around Columbus Ohio. She has come back to me requesting that I change my subject matter to landscapes because that is what the Galleries are looking for.

    My gut says that if landscapes are what those galleries are looking for, then find different galleries. Am I out of line? I realize they are hot right now, but it seems to me it’s already saturated. Should an artist paint for the market?

    Feeling bratty
    Laura Blaker

    1. The landscape has been for a long time on top of the list. However, having said that, as artists, we need to be true to who & what we are, our emotions, our core of the soul, success will come. When I have not been true, my work has no energy, no flow, in fact dead. I paint some landscapes, impressionistic style, & or linear. I just recently am in Western Art Forum in Billings, Mt. Had my own gallery, studio before, gave me a great opportunity to talk about my work and to sell. I hope this will help you. Happy painting, then comes happy life.

      1. I agree 100% with you Leona. Know your voice and speak it, don’t let the market drive you if it’s not true to your heart. Landscapes are safe for many consumers, but I feel collectors want to be Wowed with something new and different.

    2. Laura, my suggestion is paint for yourself only, you will never find yourself nor your goal when something or someone other than you are taking the lead. Your “landscapes” will always be second to others that love painting them, and that is because the work you do will reflect the joy in you as you work, hence my reason to remain authentic.
      If you paint what you really love, it will bring much joy to many, starting with you.
      Good luck on your journey!.

    3. Don’t paint for a market you think might exist. If you do and you don’t sell, you’ll probably be left with art you don’t like either. Please your own artistic needs. Be consistent and unapplogetic. Some feedback I get is “Oh, kitchen art!” Does that mean we hang landscapes in a forest?

    4. Hi Laura
      I’m a coastal landscape artist, not because it sells but because that’s what I love and feel passionate about.. if I was asked to paint portraits or pets or some other subject matter the answer would be no! You have to do what makes YOU happy otherwise you are compromising your own wellbeing and your art will also suffer. An artist’s agent SHOULD know that and SHOULD support you by finding the right gallery for your work. It sounds like they are trying to make you fit their contacts because it’s convenient and less work for them. If you do it it will make you miserable, so please don’t compromise your artistic integrity. Xx

    5. Be true to yourself. If your art is not from your authentic self, people can sense it. And in the longer term that doesn’t build a solid relationship with your collectors. Laurel

    6. I read Jason’s take on presenting your art to galleries….he said before you go investigate the galleries to see where you fit. Doesn’t sound like a landscape gallery is what your agent should be concentrating on…who are her other clients? Is she to lazy to find galleries that rep. your genre? I don’t think painting for the market means becoming a landscape painter….No you are not out of line..I have to sa I live in Calif…..I don’t go to landscape galleries…..I liked everything Jason had to say about what galleries are looking for in your presentation….see if you can find it……Lucky you for making art your profession……Stay true……Penny

  6. Hi Jason,
    I have very much enjoyed reading your various blogs. I wonder if you might consider the following a topic for a blog, as I have a question?
    If an artist is represented outside of their home city, although not exclusive entirely but only exclusive to that area, should an artist wish to open a studio/gallery of their own in their own city, what would be your advice? (so as not to offend or ruin existing relationships with your representative galleries). Regards, Desley

  7. I am very impressed with your business. Please take a look at my site and critique if you may (Gallery2622.com). I would also like to know if you have any opportunities for co-op advertising with other galleries. I am in the process of populating my site with original art and would like to take the next step. When I feel comfortable with the presentation, I would like to promote nationally and internationally.

    Thanks,
    John

  8. I have been painting for more than forty years and always sign and date my work. I have, in the past, had galleries return unsold work after a nominal period. There have been many instances where after looking at a returned piece, I’ve reworked it, returned the work to the gallery and have it sell in a short period. I would question the gallery and the artist also for blaming the dated signature for lack of sales. A piece of careless painting and a bit of careless salesmanship contribute many lost sales as well. I feel the date makes a statement of sincerity on the part of the artist. The gallery should respect and include that thought in their “pitch”.

  9. Just a small correction on your excellent article about packing art work.

    A “mil” is one thousandth of an inch (.001″). So … 3.5 mil tape is .0035″ thick — not 3.5 mm!

  10. Hi Jason,
    I took one of your workshops in Des Moines, Iowa a couple of years ago. Enjoyed the work shop a lot and used that information and your book (Starving to Successful) to work on my business of selling my hand blown glass . I have recently been working on my booth presentation at art fairs. I think I may have come up some workable ideas on booth presentation. The things I have done are to elevate the table that the work is on so that it is up closer to the viewers eyes, move everything out towards the front of the booth. This way customers can see my work from the street and not feel like they have to walk into the booth to see my work. I set up my propanels along the back of the booth seperated back from the table and pedastols (sp) where I can mount my rondels (plates) to display them to give customers an idea of what this could look like in their home. Do you have other suggestions that I could try?
    Art Ciccotti

  11. Speaking of distractions: I love reading your blog but I need to get some work done. I think this is my enemy, organizing my day to include work and play. I have been retired for about 20 years and now that I have grown up I think I want to be a full time artist. I agree that those of us that have artistic talent are multi-talented but I think my dancing days are over. What to do? Sew a piece or paint. The internet has given us a vast variety of sources to pick from but if I don’t start first thing in the morning I have lost another day and after 75 those days are precious. Thanks for the opportunity to say my piece.

    1. Pat, I would have to agree. I’ve finally decided I want to be an artist and put aside my past career. I’ve read from others and find in my own experience it will be afternoon before I know it and all I’ve done is care for email, kitchen sink and social media. Hoping to forge a new path and begin painting the moment everyone is out the door and coffee cup is in my hand! Best wishes on your new path!!!

  12. recently I discovered red dot blog. as an artist I wanted to thank you for the hard work it must take to make this blog exceptional. the information is very helpful and, no doubt, Xanadu Gallary will continue to be successful. thanks again, and don’t stop.

  13. still geting my feet wet in your inventory site – I am so honored to have my work on your site – I love reading your blog and I am posting your links on my FB page – One of my students is writing my Bio – just gave her my info so she can work while I am in Key West and not having classes – You are a great inspiration – I have goten into two locations since I started reading your book – can not wait to start next one

  14. Heard you on the Thriving Artist website. Thought you said some good things and decided to learn more about your expertise and your gallery. I am dedicated to my work and working hard in my studio. I also work a part time job and am president of an artist cooperative gallery where I’ve been a member for over 10 years.

  15. I have been working in watercolor for the last couple of years and have found that I am selling my pieces almost as fast as I can sell them. I am in the process of reworking my website to include a paypal account and shopping cart for direct sales.

  16. I am a UK artist based in The Cotswolds, a beautiful area with honey coloured stone cottages. I’ve been painting for about 20 years, mainly acrylic on canvas. I show occasionally and am on online galleries in the UK, plus Fine Art America.

    I’m looking forward to receiving your blog
    Regards
    Lorraine

  17. I greatly appreciate any opportunities to learn techniques to improve the business of art and my craft. Thank you very much for the services that you provide to the arts community. While eclectic in subject matter and medium, I tailor the selection of works that I provide to galleries to specific medium or themes. This has allowed me to challenge myself in learning while still providing a cohesive portfolio for varied markets.

  18. After 30 years in the graphics business I decided to pursue my love of painting. Just a few years into it, I have decided to try and actually make some money from it. Although not selling a painting will not make me stop painting, it would be nice to clear out some space in my studio!! I am always astounded at the lack of knowledge for selling by creative people. Having come from the business end, I know there has to be a way to make a living at doing this. But it is a very emotional thing we are selling. I was impressed with your brief blog of the mistakes artists make in going to a gallery. I will be interested in reading your other blogs.

  19. I truly believe you have to remain positive and express your enthusiasm with visitors to your gallery. Welcome each visitor NEVER make a snap judgement and decide someone is “not serious.” Once a young boy stopped in and was happily looking around, only to be closely followed by his grandmother, one of our best collectors! I was happy I had greeted him and talked with him a bit about one of our artists. Hopefully, one day, that young man will join the next generation of those who buy original art.

  20. Hello Jason, I came across your Google Hangouts with Barney Davey a couple weeks ago while looking for art marketing info, and I am hooked. I listen while I am in the studio painting, so I gain knowledge while not taking away time from the actual creative process. It is refreshing to see a gallery owner willing to share his insider knowledge with artists, and then when you couple that with a marketing guru like Barney, it’s a perfect combination. I almost feel like I know you guys, like I’m having a chat over a cup of coffee. I have been doing art on commission full time for the last year after leaving my “regular job” behind, and I would like to create more artwork for exhibition. I have never had my work in a gallery yet, and although I’ve done a few shows, I have no idea how to approach a gallery properly. But I am gleaning a wealth of info from your talks. This year I plan on creating a body of work with a consistent theme and then I would like to submit it to your online gallery for review. People like you –who are willing to give generously to others their time and expertise–are the kind of people I’d like to do business with. May God bless you and your gallery richly!

  21. Hello Jason,
    My name is Jennifer and I’m from Indianapolis Indiana. I belong to an Art group on Facebook and someone posted about your blog and decided to check it out. I’m very glad I did. You offer such great insight and helpful information to someone who is starting out. I always loved to sketch and draw and decided to pursue painting as a hobby in August 2014. I’m completely a self taught artist and never taken an art class except in high school for an elective. My journey so far has been such a learning process on every level and I’m enjoying every minute of it. I’ve watched numerous YOU TUBE videos and grew up watching BOB ROSS and remembering as a kid being completely in awe of what he was creating. I’m still finding my niche and trying out different mediums. While doing that I’ve fell in love with doing landscapes with oil and just recently started doing abstracts with acrylic ink..no brushes..just manipulating the ink with an old credit card. I love this style because I get to be free and I never really know what I’m going to come up with until it’s dry. I’m really looking forward to your blogs and learning all I can in this new world to me. Thank you again for your expertise and advice. Please check out my Facebook art page JP SPEARS ART GALLERY. Any feedback is always welcomed

    Thank you,
    Jennifer Spears

  22. I came out of teaching to pursue my love of painting. I became hooked after several years of painting stage backdrops for musicals. It was South Pacific that really made the lightbulb moment for me and I have painted mostly British landscapes ever since. oil is my preferred medium and for the past 5 years I have organised my own solo shows at a variety of venues. I was very interested in what you said about applying to galleries and it made me think I should get on with it now I have built up a decent body of work. Thankyou for your honest advice and thoughtful blogs.

  23. I, too, am a former high school art education instructor. I have been painting acrylic paintings since 2010 after putting down my watercolor brushes. As much as I loved creating landscape watercolor paintings, I found myself pursuing a standard in watercolors that I found to be rather out of reach and the subject matter rather uninspiring and commonplace along side the rest of the watercolor painters who have attained a high level of achievement. Since working in acrylic paints, I find the medium to be a lot more inventive, imaginative, inspiring, and, quite frankly, a whole lot more fun. Better yet, I don’t have to cut mats and clean glass!! As I tell everyone who ask, I’d rather concentrate on making my paintings look good and not worry if the paintings look right especially since I can work in abstract and non-objective forms of art. The best part, I don’t have to strive to reach any standard. Acrylic paints are a pretty open-ended medium.

  24. I recently started painting again after a 10 yr haitus. I normally paint on toned canvas using the grisaille method. My website is still under construction. 90% of the paintings have been painted in the last 2 yrs. Any advice?

  25. JUST the thing – after a hiatus, looking for a representing gallery and new shows. My old site died an honorable death after 15 years and the new one is a bit content shy by Squarespace and fine online I think. Please enjoy it for a minute http://www.ellesmithfagan.com or just ellefagan.com – will forward you there.

    I am lifelong arts and response work with some classified and technology involved, my work hangs worldwide and one at the White House in 2007. But an arts career is like any other and it stopped more than once due to life changes and injury – loving it all and delighted with it most days.

    Your blog may be very helpful. I like Scottsdale – I did nanny rescue in the late 80s and the National Nanny Association, ending nanny/childcare abuses, is based there and were a great support in those days. My Phoenix shows in libraries…I big fan of Fawkes and all resurrections.

  26. I’ve been told by other artists that I shouldn’t paint Southwestern paintings…that it’s past!
    I love doing portraits and details of the cowboys, Indians, horses, etc. I love to do the details. I have a passion for this. How do I change after many years…I don’t want to do something more contemporary. I keeping what I love!

  27. Thank you so much for your blog. It is going to be helpful to learn about marketing and I will pass it on to members of my art association in Boulder, Colorado. My painting is abstract of a contemplative nature. I basically learned to paint from an artist in Bali and have made 3 trips to work with him. Before I begin I meditate and thus never know what will come onto the canvas but when it is finished, it almost always expresses or relates to some part of my life. I often never realize what is there until after I am done or maybe days or weeks later. Thus my painting has been very healing for me and my hope is to share what art has done for me with others who are having difficulties in their lives..

  28. Hi Jason,
    Just found your site and like it very much. I’m a watercolor artist that paints on Yupo paper (Plastic) in Denver. After putting in my 10,000 hours creating product for my business I’m finding my work is pushing forward at a rapid pace. The evolution is just happening on its own and the motivation to change and grow is something I wasn’t expecting to be so fast. I love the new medium and the possibilities are endless. I think I’m ready to pursue the gallery experience and I’m very happy to have run across your website. Here’s mine. http://www.rainbowcardcompany.com .

  29. Dear Jason;
    I fell in love with making art at a very young age at The Dayton Art Museum/Institute. After other ventures it was in my forties I realized that I was not going to be happy unless I was painting! I went to the Metropolitan State University in Denver for A BFA in Fine Art with a concentration in painting.
    Now I have moved back to Sedona and I have been trying to get into the galleries here mostly I hear that they do not have any space. One gallery was interested in my 16th Street painting but then wanted me to paint like someone else and I didn’t like his work. I love painting landscapes and portraiture.

  30. Hi, Jason
    I just subscribed to your blog and am learning so much. Your insight into the art business is a deep well , but I am also learning so much from the comments section by my brother and sister artists. This is an incredible resource. Thank you.

  31. I’m new to this group and I would love some advice. Is it best to advertise your prices on your website? Should you catagorize your subject matter on your website? Right now, I just add them all together. Should you have a link for purchase on your website? Thanks for any comments…

  32. Jason,
    What are your thoughts about exhibition titles. I recently had a show in Chicago with a title I really like. Should an artist use the same title for other shows if it still represents the work and if they are in different markets?

  33. Hi. I found your newsletter while searching for information on the ups and downs of joining an art collective.
    I am an abstract painter, using acrylics, oils, papers, and pencil. I consider my work very “intuitive”. My passion is adding beauty to the world and understanding the world from different perspectives.
    I live in Golden, CO, near Denver.
    I am excited to learn more from you about the business of art. I have taken a few art business classes and they have been helpful. Thankfully, I have been successful in selling my paintings via small shows and markets. My next step is to approach some galleries and possibly join a co-op.

  34. Hi Jason, I am from Montreal, Quebec, Canada.
    Far from your beautiful town in Arizona.
    I have my own web site; andrebergeron@artk2b.ca
    Please feel free to check it out and comments
    Been retired for 4 years , painting since 1977 but more lately naturally. Now got involved wit h local ass. as their new president. We do miss on the mkt, guys like you ready to help starter like me to get inti galleries. Thanks a lot and looking forward to read more of you

  35. Hi Jason ,love your videos ,I live on the Sunshine Coast in qld in australia. And I have a gallery in the big pineapple .on the Sunshine Coast. I will be studying every thing you have written ,I fell it is very inportent ,thanks mccotter

  36. Hi Jason,
    I have always had a love for visual art, but never had the time to try it myself while I was working. After retiring from a career in public school education in 2011, I was searching for a way to reinvent myself. By chance, I picked a catalog of classes offered through Stetson University’s Lifelong Learning program and signed up for a class in drawing. I was hooked! Over the next 2 years, I signed up for every art class I could, all taught by local artisans in our community. Despite experiencing a loss of sight in one of my eyes earlier this year, I am determined to continue painting.
    My art is inspired by the abundance of natural beauty throughout my hometown of Celebration, Florida, as well as a fondness for children and their pets. I specialize in watercolors, acrylics and chalk pastel drawings.

  37. Hello Jason ,
    It’s great to be in touch with you and this community.I live in Sydney Australia and My art seems to be Naive .I also love fabric design.I tend to use everyday moments that give me a laugh in my work and particularly love country life.Sydney inspires me everyday .
    I am a registered nurse but decided to follow my heart with art .However it is very hard to find galleries here that are interested in Naive art….or maybe it’s just my style ,I’m not sure .I sell well at the solo shows I do but these are mostly not in gallery environments.
    Thanks for the opportunity to belong to this community and for all the good advice .Cheers Lizzy

  38. Hello Jason…I am from Aurora, IL about 40 miles west of Chicago. I started doing artwork about 5 years ago and am fascinated with it. I started doing Byzantine Iconography and getting ready to start another icon. I also am doing portraits in color pencil. These two mediums seem to be my favorite. I am really looking forward to future information from you. I do not have a web site for my art work but would be willing to email you some of the work I have done.

  39. Jason,
    I am a retired sign artist, after nearly fifty years in the trade. I have not been able to produce much in the way of gallery acceptable work as of yet. I am working in a multitude of mediums starting with pencil, color pencil, pastel, acrylic and airbrush. I work a lot in acrylic on canvas, but as I said, I’m not able to produce much.
    I have tried to take painting classes locally here in Portland, Oregon, from a lady artist Karen Ilari. She’s been very encouraging and I hope to be able to continue.
    I mainly signed on to your site to be able to gain more knowledge on what will be necessary to continue producing art that hopefully will be of the quality required.
    Thank you.

  40. Jason, thank you for including me in your email list. I am really enjoying the articles that you post – very information, inspiring and educational! You are passionate about what you do, and I just love that – hopefully we will get to meet in person one day!!

  41. Hello Jason, things have been busy since we started with Xanadu but will always keep up with the gallery and business of art. I am currently in Canutillo, Texas, which is outside of El Paso, Texas. My art is abstract to modern and my medium is encaustic (both hot and cold) The cold was I speak of is water soluble. They make a great combination as well as separate.

    We always use the techniques and advice given in your book and the workshop you gave here in El Paso.

    Thank you

    PS. Have a studio spot on your website in addition to the website above.

  42. Hello Jason,

    I’ve been reading your blog emails for the past year or so and really appreciate the quality of information you share about art marketing. I have a question that I’d love to get your thoughts about…. I’ve always been very deliberate about only painting from life, plein air, or using my own photographs as reference material. In fact, my biggest challenge as a painter is coming up with the right compositions that communicate what I want to say in the way I want to say it. Although I often see photographs in magazines and on the internet that make me think “wow, that would be great inspiration for a painting” I always felt that it would be cheating to do so since someone else, clearly a professional, has already skillfully composed it. If I were to copy their artistic vision then I would feel more like an assembly line worker than an artist. However, I’ve been shocked at how many times I’ve learned that paintings in the galleries in my community were based on reference photos that the artist did not create or own the copyright to. Some of those paintings are really beautiful and exciting to me, and if I hadn’t asked the artist about their process I’d never have known that the result was so heavily “inspired” by someone else’s work.

    What’s more important – the process or the result? If buyers are buying paintings that really speak to them, do they even care whether the artist is 100% responsible for the result, from conception through to execution? And how would a buyer ever know the difference?

    Thank you,
    Jennifer Richards

  43. Hello Jason! I have been an artist since I was 4 years old. Over 5 decades later, I am still found with paint on my hands and in my hair. I had a successful career in the decorative painting genre beginning when my kids were babies. After 30 years of teaching locally as well as nationally, being published in many books/magazines, and then ventured into the licensing world, I finally stepped back to spend more time with my family. Now I am wanting to tap into my early college work of abstract painting with acrylics/mixed media. I study at a few in-person retreats as well as some online courses. As my skills are building, I realize I need to find a source for how to maneuver through the business part of fine art. I was referred to your blog by another artist friend of mine. Looking forward to reading and visiting your site. Thank you so much for sharing your knowledge!
    Susie King

  44. Greetings Jason, I’m a newcomer. I was hoping to self-publish but perhaps a gallery is the answer. I mostly do pen & ink, colored pencil sketches in nature, trees, branches, flowers and leaves. They are sketched from my photographs. I don’t know where to begin. Thanks for your interest and support of artists, I look forward to visiting your site. Ann Moore

  45. I have not seen a post relating to scams that arrive by email. An “interested” person asks you to send the paintings. If one does not have PayPal but requires a check then I would not send or do business till such as check is cleared. Then they try to send a larger amount and ask you to send the excess back – lots of excuses as to why a larger one was sent. The emails initially all seem very credible until the money part comes in then one is on high alert. What provisos would you recommend to sort out these bad apple inquiries. I do not do sufficient sales that are not person to person to have a credit card machine or separate account nor do I currently do PayPal. Any advice?

  46. Hi Jason,
    Thanks so much for sharing your expertise. It’s very helpful to artists who often don’t understand the art gallery world. I am showing my work in Los Gatos, CA and the gallery has been good to me:) I’d like to find another gallery and am researching that to find a good fit. Although, I love being an artist and I’d love to one day open my own gallery in Mountain View, California where business and technology are booming!

  47. Hi Jason,
    Thank you for sharing your information in these news letters. My name is David A. Martinez, I live in Littleton Colorado and I was a student at the Art Student League here in Denver for about 3 or 4 years. The reason I say was a student is because I had to quit my painting class for a while. I recently retired about a month ago, after 42 years as a draftsman for the Federal Government, so now I am hoping to continue with my painting class again maybe in the spring or summer. I am also a musician so I go back and forth between my music and my art. I used to have some artwork on your on line artists page, but I don’t think there is anything there anymore. I haven’t painted or submitted anything in quit a while. Thank you again for taking the time out of your day to produce these news letters.

  48. Hi Jason,
    My name Lily Adamczyk. I am from Las Vegas
    Nevada. I have been painting for close to 40 years with breaks here and there to raise my family and work…but seven years ago I decided to pursue my art full time…and I also instruct part time in my studio. I actually first heard of you through an artist association here in Vegas and purchased your book on instructing starving artist…which I am finding very informative…thank you for sharing your expertise…I am primarily a landscape artist painting with oils…I have been represented over the years through both traditional galleries and co-op galleries…now represented as well with a commissioned based online gallery..which has actually worked out quite well so far… I am enjoying reading your blog it’s always great to hear what my fellow artist are thinking and doing…

  49. Hi Jason,
    My name is Sophie Zyla and I am from CT. Presently I am in the process of setting up and fine-tuning a photography website. Photography has been a passion off-and-on since the early 1980s which life finally gave me a chance to pursue more seriously. I look forward to your blog providing some great advise and direction! Presently I have a number of lower quality images on my website which I am in the process of swapping out. I also recently returned to school and have a Journalism Certificate, a B.S. in Environmental Education, and a M.S. in Conservation Biology. My goal is to use photojournalism as an educational tool as well as photography as a fine art venue. Lately I have been toying with the idea of returning to my youthful daydream of colored pencil and pastel drawings with some of my images as inspiration. I look forward to reading your blog as I’ve already found some great advise! Thank You!
    Sophie Zyla
    SophieZylaPhotoSZ.com

  50. Hi Jason, I have very much enjoyed reading your various blogs and thank you for your encouragements and support for the artists. I have been painting over 50 years, growing up in an artists-family, I have received numerous awards thru-out my live and would be honored and pleased if you fined time to look at my web site. http://www.helgahohnheiberg.artspan.com. thank again Helga Hohn-Heiberg

  51. Dear Jason,
    I am President of a small co-op gallery in Baltimore (Art Gallery of Fells Point), and one of our members posts photos of work in the gallery on our Facebook page. He asked me whether I think he should list the price of the work – prices range from about $80 – $ 1800, depending on the size, medium, etc. So my question is: should we ALWAYS list price, NEVER list price, or list prices only within a certain price range, thinking that higher prices might dissuade a viewer from inquiring about/purchasing a particular piece they might fall in love with? Thanks! (PS, I’ve listed our website as part of the reply, but it is in sad need of updating – coming SOON, thank goodness!)

  52. Dear Jason,
    My name is Stephan and for the past 32 years, I have served as artist-in-residence to the Art Deco Society of California. Currently, I work at the Newport Performing Arts Center in Newport, Oregon. I lost my home in foreclosure and while slowly getting back on my feet, I am in a living situation that doesn’t allow me to paint. the only painting projects that I have had for several years involve scenery. I do have the opportunity to lecture and will be speaking at the Ecole des Beaux Arts in Paris next month. I shall also use the opportunity to look for some kind of representation while there. I don’t have a website but the ADSC has given me some pages to display what I do and I have much on display on Facebook as well. If you are so inclined, you can see my work at http://artdecosociety.squarespace.com/stephans-gallery/
    Cheers,
    Stephan

  53. I’m Interested in learning more about marketing my work. Being a late bloomer at age 69, I’ve not been introduced to a lot of the new methods of communication and technologies of the trade.
    Western landscape and wildlife are my study, and I’m also apart of my local community art club. Looking forward to hearing more. Thank you

  54. Hi Jason,
    My name is Henry Jensen and I live in Johannesburg South Africa. I am have taken up art in a full time capacity after retiring from a career as an architect. I have been painting for the past 25 years, starting as a weekend painter. I have belonged to various art societies such as the Watercolor Society of South Africa where I achieved an Associateship, The Randburg Art Society of which I serve as Chairman and Figures and Form group. I have participated in many group events such as the recent Rotary Art Festival at Hyde Park Corner in Johannesburg. I am interested in your marketing methods particularly your help in how to successfully approach galleries. As you correctly point out most artists including myself do not have clear ideas about getting their work displayed and sold. Some of my work can be seen on Instagram as henryjensen100.
    Kind regards,
    Henry Jensen

  55. Jason,
    Enjoyed and was informed at your presentation last year at the Loveland Sculpture in the Park show. Subsequently visited your gallery in Scottsdale in February to familiarize myself with your space and very much enjoyed the artists you represent and the space you provide.

    I am a professional artist of 4o years much of that time as a freelance illustrator only recently transitioning into full time fine art. I have uploaded some work for you or your staff to review.. Look forward to hearing from you

  56. Hi. I’m Lila Martin and I live in Vancouver Washington. I’m an oil painter and over 70 years old. I’ve had gallery shows in Laguna Beach, Califirnia and best in show at my county fair in California.
    I moved to Vancouver 18 months ago and haven’t found a space to show my oil paintings.
    My only web site is Yessy. Com. Thanks for your web site.

  57. Dear Jason,
    My name is Michael Price. I have been in New York City since 2000. Originally from the UK, after graduating from the London Central School of Art (now Central St. Martins) in 1974, I moved to Holland in 1976 and Munich, Germany in 1977.
    My painting is figurative and I produce my colour exclusively from rocks and crystals. I am in the process of publishing a two volume book titled Renaissance Mysteries, Vol. I, Natural Colour and Vol. II, Proportion and Composition. I hope to have the book on the market by the autumn. More details at

  58. Hi Jason,
    I’ve taken your webinar about getting in to galleries. I also receive your Red Dot Blog and really learn a lot from it. Question – I have heard varying opinions about putting prices on work on one’s website if they are also represented by galleries. Some say galleries will check your website and not consider representing you if you are selling on your website. What is your opinion, as a gallery owner, of an artist that puts their prices on their website?
    Thank you! Costanza Knight.
    http://www.costanzaknight.com

  59. Thanks for your blog, I’m so glad I found it on Facebook. I’m an artist as well as an art teacher living in Dedham, MA. Currently, I’m working in encaustic and collage. Thank you for all you do!

  60. Hi Jason,
    I’m another artist out there trying to make a living and a name for myself and trying to find some representation. Great site that you have, already learned a few things from some of your tutorials. I’m from the heartland of Missouri (Originally a Bostonian). Please feel to check out my site on two links; and tell me where you think I might market my piece’s. Thank you so much in advance. John
    http://columbiaartleague.org/village/holman/
    https://www.facebook.com/Artist-John-Holman-211442595574792/photos/?tab=album&album_id=423727857679597

  61. Hi Jason,
    I’ve been creating artwork for a while but I didn’t have a clear direction to go in. Now I feel I’m clearer about the style, medium and subjects I like to work with. I’m looking forward to learning more about the business end of being a fine artist. My website is tamarajoppel.com.
    Thanks for the helpful information!
    Tamara Oppel

  62. Hi Jason: very glad to be connected to your blog and info! My husband and I love the west and live outside of Atlanta in a small city of which I am in a small gallery where there are 28 other artists. Talk about challenge! I also am a member of our Booth Western Museum in Cartersville, Ga, which is fabulous and have been thrilled to be part of their Downtown Gallery which I have been able to display my art (which is juried in) over the past two years. My website is kathy-knopp.artistswebsites.com and http://www.facebook.com/artsytime/kathy knopp . I am trying to sell more and working on the business side more to get my work out there. The small gallery is more of a trendy style and alot of works don’t require frames. Although I give my best and of course want to sell to keep me in the game. The Booth is definitely more upscale and wants high standards. Art is part of me and I won’t give up although the ebbs and tides do work on one’s ego! I appreciate this blog and any insights from the gallery perspective. Thank you, Kathy Knopp

  63. Johnny Guthrie here.
    My favorite medium is gouache design colors. All my paintings are done from photographs that I have taken. With my hardware background I love still life’s of old tools. I also love country roads, barns, architecture , fence rows and creeks. Occasionally the mountains or a seascape get painted. Of course Christmas motifs find my table.

  64. Thank you for such a thoughtful approach to development as an artist! I love the Five Steps to Being a Successful Artist! I am anxious to share your insight with my watercolor students!
    After retiring from teaching, I was finally free to pursue, really pursue the life of an Artist!! I paint in a variety of media but love, love, love watercolor! My goal each day is to learn something new about the possibilities with watercolor! This passion I share with my students. By studying the work of those who have gone before us we continue to learn!
    I have most success selling landscape paintings of places familiar to people, places that resonate with them. Representational paintings sell, at least in the foothills of central California!
    I look forward to connecting through this blog with other artists, and how wonderful to find little kernels of discovery that could further my success and the success of my watercolor students!
    Thank you!!!

  65. Hello from the Far Shore of England!….I am on your mailing list and read with interest your articles and blog. My brother is a painter , so I have also sent him your website and blog info.
    I am a photographer (principally landscape) , and over the years have travelled widely , and been fortunate enough to visit many of the most beautiful (and iconic) locations in the USA, and, fortunately, was blessed with photogenic weather conditions most of the time.
    Here in the UK , there is a continuing debate about whether photography (of any kind) constitutes ‘art’ , and how over time the boundary between the original creative arts (painting ,sculpture, etc) and pure photography , has become blurred , with the use of mixed media compositions, computer graphics (ie Photoshop), and other techniques which are not ‘pure’ photography. Unfortunately the debate often deteriorates into arguments about the use of Photoshop , rather than the core subject of artistic endeavour. Many landscape photographers would contend that waiting 2 days for the ‘right’ light and weather conditions, and standing freezing at 5.30am on a windswept hillside are testament to the desire to create an artistic image….
    Immersed , as you are, in the gallery world of the original creative arts, I’d be interested to hear your ‘take’ on this subject…..I’m do not wish to ‘fan the flames’ of the art vs photography debate , but interested in the opinion of someone who has seen and appraised so much art over the years.
    Sincerely , Ian Moore

  66. I found out about your website and blog from an artist friend, Alan Ray, who recommended I look at what you are doing. I have just today checked out your site and am impressed with your apparent interest in helping artists of all stripes. I am an abstract expressionist artist, living in Key West, FL, and working in fresco. I look forward to learning more about you and your work there in Scottsdale.

  67. I found your site after a frustrating afternoon of researching best ways to ship art in the US and abroad. I recently joined an online sales website, and would love to be able to offer the option of international delivery, but the process seems daunting. My paintings are landscapes, impressionist in style, of the rural Iowa landscape near me. I have confidence in my ability to package my artwork safely for shipping — it’s the shipping process itself I can’t work out. Taking my package to a shipping store for them to take care of it will cost so much that it will make my artwork unsaleable online. Look forward to conversations on this site!

  68. Hi Jason:
    Very happy to receive your informative blog. I am
    Most happy to find your blog and look forward
    To being a part of it.
    I currently live in New York City. I just completed
    A new website. I would be happy to get any
    Feedback regarding my site.
    My address is: pstecklerart.com
    Paul Steckler

  69. Great site, with lots of pertinent info. I just joined and will explore more but… I was wandering where I might find the post about business software for Artists. Since the business side of things tends to take a backseat when it should be driving, I am very interested in your insight and what software you use and/or recommend.
    Cheers
    Gary

  70. I liked you email about five strategies that succesful artists follow. I didn’t do anything in visual arts until I was 50 years old so I am kind of new to the art world. I paint in oil,watercolor and pastel. I decided to try and market my painting I want to share what I do and I don’t want to help pay for my art. I”m trying to market online but it is difficult to be seen. I think my main focus now should be on getting better and slowly trying to understand the marketing world. Ive taken a few courses in marketing. Any suggestions I can get, I’m all ears. Carol Lytle in Vancouver WA.

  71. I am a Maine artist specializing in landscapes and florals with a touch of trompe l’ oeil.
    I am really looking forward to reading your blog posts and being a part of the art community here. Thank you for creating such information packed site!
    Piper

  72. You really know what your are talking about…..I love your blog….thank you!

    I read an extract from your book ‘Starving to Success’ chapter 8….it could have been written about me personally…..it was fantastic, you know, you understand, you have much experience!
    Brilliant.

    Carole

  73. Hi Jason!
    This is a really informative blog. I am an artist who has worked in quite a few mediums. In my twenties and thirties I painted billboards back when they used be painted… I worked in the jewelry design field for about 6 years , …I also worked in decor design for commercial places ( stores, restaurants) sculpting … framing… some murals… tromp l’eol…portraits…faux finishes….Now, at 59, I want to produce and market my work! I would love to find a gallery or two that would be beneficial for me and them. Thank you for the blog!
    Carrie Dingus

  74. Hello Jason and hello everyone!…

    Lovely informative and helpful blog and what seems like a nice supportive group of followers.

    I’m a artist based on the west coast of Wales in the U.K. I paint mostly expressive, atmospheric seascapes and coastal landscapes and I’m interested primarily in conveying the emotion that the landscape stirs. My website, should you wish to look, is http://www.sjbart.com

    I’m always learning new skills and picking up tips and techniques for marketing my work, so I’m looking forward to us all learning from each other.

    Warmest regards to you Jason and to all my fellow artists!

    Sarah x

  75. Dear Jason,
    I am a Maine artist, and have worked primarily in pencil (colored and graphite). In the recent past I have begun more mixed media work, and recently inherited a printmaking press!
    I was a subscriber in the past, and then kinda lost contact when we got a new computer. So glad I found you again, and look forward to your always helpful and informative articles.
    Thanks so much!
    Naomi

  76. Hi
    My name is Lisa Lee and I want to say how your blog posts about the business side of art were real helpful. I’ve been making art for four years and I’m now beginning to move into the business side, which I had previously avoided like a plague. I could really use some pro help, if you can spare some time to check out my website of my work I’ve accumulated in the past four years and tell me where I can improve, I really appreciate it. You can reach me via email. Again thank you so much.

    Best regards

  77. Hi Jason I just join your newsletter. I live in northern California. My art form is photography. I would like to join a community of photographers and learn how to best market my photographs. I have not develop a website yet. I have shown my work in several restaurants in the area and have entered several art gallery shows. I have not sold any photographs to-date. It seems to be a difficult market to enter. I have been told “your photographs are beautiful…..but you are just taking a picture.” As you know its much more then clicking off a shot. Any suggestions for marketing would be helpful. Thank you

  78. Geeze, I guess, this is the place to be. FINE. I’ll join the hoard. All my life I’ve been around non art makers who thought the whole thing was “magic”. It’s hard work. Sometimes it sucks. And then you have this product that you are left with as evidence of the whole torturous process. AND you have to SELL it to justify that you don’t suck too. Yet, I want to do it. I have to do it. I think about doing it all the time. I don’t always do it but its always on my mind. When I’m doing it I love/hate it. Afterwards I feel like a million bucks- until the next day. Then I suck again. Yeah, I’m a painter. Hope I can get something good from procrastinating by reading these things…Thanks. Good work you’re doing here by the way…

  79. Hi Jason,
    I completed a painting degree in 1997 but lacked the confidence to go and pursue my practice full time. Since I’ve had my children, I have retrained as a teacher and spent the last ten years teaching art in high school. Two years ago my partner and I opened an Aboriginal art gallery in regional NSW. It has been slow going and we are learning as we go. We have recently moved our gallery and rebranded and are hoping that we can move a lot of work and not depend on the sale of my partner’s work to pay the rent. We have a great little collection of Central desert art and are hoping to grow emerging artists in our region. I found your page and figured I could learn something from you. Thanks for putting it out there.
    N

  80. Hi Jason,
    I am segun okewumi from Nigeria. I am into sculptures and drawing partially paintings… Just finished my National Diploma in Art and design .I think i will learn alot on your page. Thank you for your contributions.

  81. Hi Jason,
    I am recently retired and have always wanted to pursue art. I am not really sure why I signed up because I have only made one painting so far. I bought some colored pencils to try next and some photography, etc. My goal is to some day have it shown in a gallery or a bank basement I would really like someone to just see what I have created. I guess my question to you is: Do all of. The pieces have to match in someway? Do I have to find my niche or can they be random pieces?

  82. Hi Jason,
    I would like some advice on how to price reproduction prints, relative to edition size and price of the original. Are there any guidelines or trends for this that you know of? I am not eager to get into the print business, but I have recently had requests for prints of original works that I have already, yet I have good quality images. One is for Mom, so of course I have to do it, but this has got me thinking more about the pricing issue. Thanks.
    Claire Remsberg

  83. Hi Jason,
    I started art when I was accepted into the prestigious Music and Art High School in NYC back in 1966. After I spent 4 years in the USMC as a combat still photographer. I became interested in electronics which was a good way for steady income. 4 children and 3 wives later I retired and now I’m ready to pursue my passion full time…painting and drawing. My work can be found in Fine Art America. I find it a little impersonal considering it has been seen literally all over the world with 55,000 hits. I really have to consider using art galleries. Your website has information that can get me there. I have been working on commissions but that is basically word of mouth. I did have 6 of my paintings in the movie “Musical Chairs” which was nice but I hope to carry it further. That’s the short of it.
    I hope to hear from you.
    Tito Santiago.

  84. Hello Jason,

    Thank-you for your perspectives as a gallery owner in your blogs! I look forward to reading more of your experiences. I have been self represented for most of my time as a painter. I never gave much thought to using a Gallery until recently when my paintings began selling for more than $5,000.

    At the heart of what I do is lovely landscapes, I believe they should be a feast for the eyes. I’ve always had clients ask me if I could paint a deer, or ducks into my landscapes which led me into wildlife art. I was employed as an illustrator for the U.S. Fish and Wildlife Service and did paintings for Duck’s Unlimited. I also free-lanced for large corporate clients in Chicago, IL focusing on architectural renditions and Cityscapes. I also did paint fantasy style book illustrations, music covers, dreamscapes and even murals in homes.

    A print of a painting I did called The Undefeated hung in the White House, it was a symbol of military support during the first Gulf war, and appeared in the Hollywood movie “Miss Congeniality II,” starring Sandra Bullock.

    Since its inception, I have provided the official art and have worked as the Art Coordinator for the annual 10,000 Lakes Concours d’Elegance held in July on the shores of Lake Minnetonka in the town of Excelsior, Minnesota.

    I just completed paintings for The St. Paul Winter Carnival – a depiction of King Boreas in front of the Landmark Center, and the 2017 Minneapolis Aquatennial with a depiction of The Aquatennial Commodore on The Stone Arch Bridge. These are big well attended festivals here in the Twin Cities.

    Though what I am most interested in art is light and color and paint using many techniques and styles; These things are simply methods. Going deeper towards Intention; What I love the most about painting is trying to find and tap those original inspirations from within, to paint from the Heart and Soul and maybe – hopefully touch the hearts of others with it along the way.

    As an already successfully selling Commercial Artist I am looking forward to your help in finding more avenues to touching more people and making more contacts and sales. I Thank-you so much for your consideration, Jason!

    Very Sincerely,

    Thom Lofquist
    http://www.thomlofquistart.com

  85. Hello Jason,
    My name is Hilary Allumaga, I am a deaf artist. I come across your website on Facebook and I went through and I saw amaze work you did. That lead me to read about you and learn what you paints. I am new in this type of marketing my work of art and I want you to help me advise how I can sell my artwork? whether through online or set up a website and post my artwork there? I am curious. I even ordered for one of your book “Starving to successful” in selling my work to Gallery
    I look forward to read from you. m
    Hilary Allumaga

  86. I have been an artist for over twenty years. I paint realistically but have been influenced by expressionism and impressionism . My main medium is oil but am also well versed in acrylic,watercolor and gouche.
    I have two major themes,cityscapes in my location and wildlife but have also painted figures and portraits .
    I am in the process of making prints of my work and selling them at affordable prices.
    I understand the marketing concepts but am not comfortable marketing my own work.
    I pint more than twenty paintings a year not including studies.
    Thank you

  87. Hi Jason,
    I am from Italy and now I reside in the beautiful San Diego, California. My paintings are inspired by my love and the beauty of the landscape around the world. My favorite medium is acrylic.
    I am new to your website, and I am glad I came across it online. I am always interested to better my market skill, and I am sure coming here it will benefit me.
    Thank you for sharing your knowledge in the art business to all of us.

  88. Would you mind taking a moment to help me out? After posting a comment, I saw an older picture I used come up with my name. I have worked very hard to replace that picture, so I do not understand why it would come up here. Even my personal WordPress photo is updated. Do you have a clue?

  89. Jason,
    I’m new to your group. My name is Leela Bruner. I have two separate bodies of work. I have a BFA is Sculpture and my biggest project took around 14 years in construction of Power of Love Temple. This is a private Hindu Temple on our property. I’ve always been so busy and focussed on creating, that I haven’t put much effort into marketing. For the last 7 years I’ve been painting en plein air, mostly in watercolor. I live in Iowa’s beautiful Loess Hills where it breathtaking 365 days a year. I haven’t been able to update the temple website for 7 years, but it has a good documentation of a massive amount of effort.

  90. Hi: I hand-craft and fabricate museum quality pendants, bracelets, necklaces and earrings using fine silver; sterling silver and semi precious stones. Each piece has a single pearl which has become my trademark/signature. My collection is based upon a fictitious story of The Emperor’s Twigs of Fortune. Each piece comes with an anti tarnish bag; inside the story of The Emperor; where the stones were mined and my bio with no personal information. I sell wholesale to the trade by doing two wholesale shows per year. After many years of successfully doing this, I still do not know how to handle a situation where several buyers approach my booth at the same time, with only one of me to talk to them. It think I lose sales because of this problem. I try speaking to them all at one time, but I think one on one is more important. Do you have any answers for this problem?

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