In my recent post, I delved into the essential role of email newsletters in the art world, emphasizing the importance of crafting engaging content. (You can read that post here:…
Unleashing the Potential of Email Newsletters in the Art World: A Gallery Owner’s Comprehensive Guide
As a gallery owner, I have witnessed the transformative power of email newsletters in the art community. These tools are not just about promoting sales; they’re about nurturing relationships, sharing…
Is Showing Your Art in a Co-op Gallery Worthwhile?
Recently I wrote a post about the advisability of showing your work in a “vanity” gallery. This post has already received a lot of attention, comments, and questions. I appreciate…
The Art of Negotiation and Discounts: A Guide for Artists
Negotiation, discounting, and promotional sales are all valuable tools in an artist’s sales process, yet many artists hesitate to use them. Some see negotiation as an affront to the value…
Ask a Gallery Owner | What Do I Do When a Friend Is Chatting Me up at an Art Show?
From a recent email: Dear Jason, Thank you for the great class. I wish I would have known these things when I was a gallery co-owner. There were 11 owners…
How Artists Can Innovate with QR Codes
In the ever-evolving world of art and technology, QR codes have emerged as a fascinating tool for artists to engage with their audience in unique ways. During a recent Art…
Embracing Negotiation in Art Sales: Insights from a Veteran Gallerist Today I want to share some valuable insights into a critical aspect of the art world – negotiation and discounts….
A Moment in Art History: The Starry Night by Van Gogh- the “failure” now recognized as a masterpiece
Van Gogh’s The Starry Night is one of the most widely analyzed art pieces in the world. What makes this painting so fascinating to researchers in fields ranging from art…
Anatomy of an Email Art Scam
If you have a website for your art, you’ve likely received an email that looks a lot like this: Hello There, My name is Pamela Mcallister from Georgia. I actually…
Should Artists Show Their Art in “Vanity” Galleries?
In a recent interview, I was asked where I saw the art gallery business going in the next ten years. This is a very interesting question and could have resulted…