Persistence | How We Overcame the Odds and Critical Challenges to Build a Successful Art Business

Over the last several weeks, I’ve had several conversations with artists who were feeling despondent about their business prospects. Though each had a different set of specific challenges, the general…

Ask A Gallery Owner | Is a Recovery Possible After Getting Off to a Poor Start with a Gallery Owner?

Much of what I write on the blog and in my books is aimed to help artists better work with galleries. There probably could, and should, be as much written…

Ask a Gallery Owner | Fine Art Vs. Decorative Art?

I recently received an email that is reflective of a number of comments and questions I’ve seen on our social media pages and in other emails. Many artists have wondered…

Ask a Gallery Owner | Should I include negative or depressing details of my life in my biography?

If you’ve been following me for long, you know that I am a huge advocate of the artists’ biography. I feel a well-written, nicely laid-out biography is a powerful tool…

Ask a Gallery Owner | How Should I Respond to a Client Who Wants me to Create Something Way Outside my Style?

I recently received the following question from an artist: I was hanging artwork the other day at a doctor’s office. The doctor’s wife loved the pieces I had chosen and…

Ask a Gallery Owner: Should Galleries Get 50% on Commissioned Art Projects?

What is a reasonable split on commissioned work? I’m all for the gallery receiving 50% on work in their regular inventory, as it takes up wall space and has likely been shown to several potential buyers and marketed by the gallery as well. However, I wonder if 50% to the gallery is justified on a commission, especially in the case where the artist has been put in direct contact with the buyer and essentially does all the leg work (apart from the initial introduction).

Collective Wisdom | The Artists who Won’t Go Away While I’m Trying to Sell

On RedDotBlog, we’ve often talked about different scenarios in which you might be trying to sell your work. For many of you the opportunity will come at an open studio event,…

Ask a Gallery Owner: Is it Important to Work in Series?

Artists frequently ask me if they should work in series. I recently received the following question:

Is it important for your artwork to be in “a series”. I have a few different styles I like to work in my paintings (from bright/multi-colored to abstract/dark to light/muted). What do galleries like to see in artist’s portfolios?

Kirsten Reed

If you’ve been reading this blog for long, you know that I’m a huge advocate of seeking consistency in your artwork, especially work you are going to be presenting to galleries or potential buyers.

Does an Art Education Matter?

Whenever I’m talking to artists about their biographies or resumes, the question of art education, or lack thereof, often comes up. Artists who have completed extensive academic training want to know how best to leverage that training to build their credibility. Artists who don’t have formal training, want to know if it will hurt their prospects for gallery representation and sales.

What Should an Artist do With a Lifetime of Unsold Artwork?

Over the last several weeks I’ve had two people approach me, either in the gallery or via email, asking what they should do with a large inventory of unsold work. In…