Art Gallery Insider

Have You Ever Wondered . . .

How do art galleries get started? How much does it cost to open a gallery? What are a gallery’s monthly operating expenses? How much art does a gallery really sell? How much do artists make selling their work through galleries? How much do gallery staff earn? How much profit does a gallery generate? How much money do gallery owners take home?

As an artist (or gallery owner) you’ve likely asked yourself these questions. You’ve probably wondered what the realities of the art business are as you’ve seen some galleries flourish and others struggle. The mechanics of the gallery business can be a real mystery.

I want to change that.

We Are Opening a New Xanadu Location in Pinetop, Arizona

My wife, Carrie, and I opened Xanadu Gallery in Scottsdale, AZ in 2001. Over the years we’ve learned by experience what it takes to make a gallery successful. I’m pleased to announce that this summer we are taking what we’ve learned over the years and expanding our reach by opening a new location in Pinetop, Arizona! We’ve just signed a lease for a beautiful retail space in this vacation town located in the White Mountains of eastern Arizona.

As we’ve been making plans to open the gallery, I’ve realized that this is the perfect opportunity to share exactly what it takes to get a gallery started, how a gallery operates, and how we’ve achieved our success.

Join Me for Unprecedented Access to the Realities of Running a Gallery

In a series of hour-long, live broadcasts over the next six months, I will share the nuts and bolts of how a gallery gets up and running. In each broadcast I will reveal new facts and insights about the broader art business, and the specifics of our new gallery.

You will learn how I negotiated the lease for our new space,  and how we are setting up the gallery space by building new walls, and adding LED track lighting. You will discover how much it costs to have signage made and installed. You will see what we have to do to get the business permits and sales tax licenses required by state and local government.

I will be bringing several artists I show in our Scottsdale gallery to Pinetop, but I will also be accepting new artist. I will tell you how to submit your work, if appropriate, for consideration and you will be a part of the process as we select new artists.

I will also be hiring new staff and setting up the payroll, accounting and point of sale software for the new gallery, and you will get to see the systems we implement to efficiently run the gallery.

Opening any new business involves risks, and I’ll share the exact nature of those risks, and the investment required to face those risks.

You will be on the front lines as we make our first sales in the new gallery space, and you will see exactly how successful we are, and what challenges and unexpected situations we face.

In short, you will be there for every step of the new gallery’s launch.

You do not want to miss this!

Register Today!

By registering today, you will have access to all of the previously recorded sessions, and to all future live broadcasts and recordings.

Full Program Registration

$100

One-time registration that will give you access to the entire 6-month program

Register

Save $20 by registering for the full program

 

How Art Gallery Insider Will Work

Each broadcast week (see the tentative schedule at the bottom of this page), I will send you login information for the next session. Live broadcast sessions will be held on scheduled Wednesdays at 9 am Pacific Daylight Time (which is also Arizona time).  Don’t worry if you can’t watch the sessions live; each session will be recorded and you will be able to watch at your convenience.

Watching is easy – you can view the broadcast (or recording) from any computer, tablet, or mobile phone.

What Will Be Covered in the Broadcasts?

During the broadcasts, I will share with you our approach to opening and running a gallery, and the nuts and bolts of how it all works. I will discuss our decision to expand, our experiences opening and running our original location in Scottsdale over the last 17 years, and our plans for the new gallery.

I will also share with you how we decided on our new location, and the process we went through to find our space and negotiate the lease. As we get the gallery up and running, you will gain insights into every aspect of the business, including:

  • Detailed figures of the initial costs involved in opening the gallery
  • How the gallery is being funded
  • What it takes to build out a gallery
    • Display walls
    • Lighting
    • Storage
  • Signage design, costs, and installation
  • Point of sale system and setup
  • Accounting software and banking setup
  • Advertising and public relations
    • Print ads
    • Direct mail
    • Social media advertising
    • Press releases
    • Media contacts
  • Grand opening planning
  • Inventorying the gallery
    • Artist selection
    • Artwork delivery logistics
    • Hanging and displaying the gallery
  • Hiring and training staff
    • Advertising available positions
    • Setting up Payroll
    • Training staff
  • Working with customers
    • Our first customers
    • Developing relationships
    • Creating collectors
    • Follow-up
  • Website setup
  • Mailing list setup and email marketing
  • Social media marketing
  • Sales
    • Detailed sales figures
    • Commission payments
    • Monthly break-even analysis
  • Monthly gallery expenses and overhead

And much more.

As an Art Gallery Insider, you will have unprecedented access to the inner-workings of our Pinetop gallery. Nothing is off-limits*.

*we will, of course, be protecting the privacy of our clients, artists, and employees

The Broadcasts Will Be Interactive

Not only will you get to join me as I share insights into how the gallery works, you will also ask questions to dig deeper. You can email me your questions ahead of time, or message them to me during the live broadcast, during the Q&A period.

Each Session Will Be Recorded – You Will Have Access to the Entire Archive

Don’t worry if you can’t join a broadcast live. We will record each session, and recordings become instantly available for you to watch at your convenience. All broadcasts will be archived on the broadcast page and will be available for you to watch whenever, and however many times you wish.

The Art Gallery Insider Program Began in May and Will Last Through October, 2019 – Register Anytime to Participate

As an Art Gallery Insider, you will join me in the broadcasts for a full six months as we launch Xanadu Pinetop, and will experience everything that happens in the setup and operation of the gallery through our entire first summer season.

You don’t have to register before the sessions begin. After they’ve started, registrants will gain full access to past broadcast, and can participate in all future live sessions.

At the end of the season, we will do a full rundown of our successes and challenges through the first season, and you will be a part of the process as we decide how the gallery will operate during the off season, and how we will prepare for next season.

How You Will Benefit By Being an Art Gallery Insider

Artists

As an artist Art Gallery Insider, you will not only gain a deep understanding of how galleries operate, you will learn marketing and sales sales techniques that will help you build relationships with your own collectors.

The insights you gain as an Art Gallery Insider will also make you a better partner with your current galleries, and the galleries you may approach in the future.

Gallery Owners

As a gallery owner or staff member, you will have the opportunity to see how we approach the gallery business. You will get new ideas about how to display artwork, how to diversify your offerings to collectors, and how to expand your marketing efforts to increase your sales.

Register Today!

By registering today, you will have access to all of the previously recorded sessions, and to all future live broadcasts and recordings.

Full Program Registration

$100

One-time registration that will give you access to the entire 6-month program

Register

Save $20 by registering for the full program

Broadcast Schedule

Broadcasts will be held at 9 a.m. Pacific Daylight Time (which is also Arizona time) on the Wednesdays listed below. This calendar is subject to update based on my availability and may change due to unforeseen circumstances. Any missed dates will be announced ahead of time, and will be made up at an alternate time. The order of the presentations may also change, as needed.

 

Date Focus
5/8/2019 (Recording Available Now) Introduction, background, startup cost estimate
5/15/2019 Break-even analysis (what it will to make $), business registration, funding
5/22/2019 No broadcast – construction in progress!
5/29/2019 Gallery layout and construction report
6/5/2019 Gallery setup, display and lighting
6/12/2019 Signage (exterior and interior), website
6/19/2019 Point of sale and accounting
6/26/2019 Grand opening planning
7/3/2019 No broadcast – 4th of July holiday
7/10/2019 Press releases and media relations
7/17/2019 Shows and show planning
7/24/2019 Artist selection, delivery logistics/inventory control
7/31/2019 Hiring and training staff, payroll management
8/7/2019 No broadcast scheduled
8/14/2019 Working with customers, negoiation, follow-up
8/21/2019 To be announced
8/28/2019 Mailing list setup and email marketing
9/4/2019 No broadcast – Labor Day holiday
9/11/2019 Monthly sales analysis, sales tax filing
9/18/2019 Paying artist commissions, record keeping
9/25/2019 Social media marketing
10/2/2019 To be announced
10/9/2019 Delegating, auditing, growing
10/16/2019 Looking back over the season, analyzing successes and setbacks. Setting up for the winter/off season, planning for next year

Register Today!

By registering today, you will have access to all of the previously recorded sessions, and to all future live broadcasts and recordings.

Full Program Registration

$100

One-time registration that will give you access to the entire 6-month program

Register

Save $20 by registering for the full program