Learn How to Get Into Galleries and Sell More Art

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Xanadu Gallery Owner
J. Jason Horejs
◂ 27 Years Gallery Experience, 17 years as owner of Xanadu Gallery
◂Multi-Million $ Art Sales
◂Workshop presented in over 60 cities
◂Author of Best-Selling “Starving” to Successful and How to Sell Art

Learn how to confidently and successfully approach galleries in this intensive and interactive live workshop with Xanadu Gallery owner Jason Horejs.

Have you always dreamed of creating your art full-time? Are you selling your work and tasting success, knowing that others appreciate what you have created? Are you ready to take your art career to the next level and start selling your work in galleries across the country?

Perhaps you have experienced rejection when approaching galleries for representation or are unsure where to start with your portfolio. Have you been offered assistance by gallery owners, or simply shown the door?

Xanadu Gallery is pleased to invite you to participate in an exclusive seminar, hosted by gallery owner Jason Horejs.

With over 28 years of gallery experience including 17 years owning and operating Xanadu Gallery in Scottsdale, AZ, Jason has experienced first-hand the challenges artists face when approaching galleries. He has also observed that many artists are making simple mistakes and are ill-prepared to be talking to gallery owners, setting themselves up for frustration and frequent failures.

Amazingly, despite the fact that there are thousands of workshops and courses providing artists with opportunities to learn new techniques and skills, there are very few opportunities to learn about the practical side of the art business, especially when it comes to finding the right galleries to carry your work and how best to approach them. Jason developed this intensive workshop to provide you with an inside understanding of the gallery business and a systematic approach to building relationships with galleries.

Armed with the knowledge of what gallery owners are looking for, what groundwork needs to be laid ahead of time, and how best to present themselves, Jason will demonstrate that every artist can successfully find good representation for their work and generate sales.

This intensive, four-hour workshop will arm you with the knowledge you need to approach galleries with confidence, spend more time in the studio, streamline your marketing efforts and increase your sales.  Jason only presents this workshop 4-5 times per year – this will be your only opportunity to participate in the workshop in the near future. Register today to reserve your seat!

Who Should Attend?

This workshop is designed for artists at every level of their careers. Whether you are just beginning, or need to take your art to the next level, learn how to kick your career into high-gear.

Sculptors, painters, fine-art photographers, fine-art jewelers and fiber artists benefit from the workshop.

This is a great opportunity for you to see the gallery business from the inside, understand how gallery owners select their artists and ask every question you’ve ever had about the gallery business.

What You Will Learn

  • How to create a consistent  body of  gallery-ready work
  • What you should do to present your work in a manner that will appeal to galleries
  • How to price your work
  • How to organize your work and track your inventory
  • How to best allocate your marketing efforts and dollars with an eye toward getting into galleries
  • How to build your resume
  • How to pick the best markets for your work and how to find the galleries in those markets that would best suit your work
  • How to confidently approach galleries and what to say when you meet the director or owner
  • and much more . . .

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Recommendations from Past Workshop Attendees

That wasn’t just the best art workshop I’ve ever attended, it was the best any-kind-of-workshop I’ve ever attended. I hesitate to say that, because it sounds gratuitous. But … back home, I’ve had some time to think about it. I’m satisfied it’s true.

Can’t remember ever going to a workshop where there was an Exclamation Point Moment at least once a minute.

Jesse Moore
Artist, NC (Charlotte, NC workshop)



I was going to get an email off to you today, letting you know that I have picked up 2 new galleries (it was very easy, I might ad) once I got my portfolio together, following your guide lines. And, got the note yesterday that one of my pieces sold over the weekend. Thank you for your class—for me it has been very profitable.

Dinah Ilhe
(Salt Lake City workshop)


Went to Jackson Hole with my new portfolio (based on your class) and approached 3 galleries the way we practiced. The first one the owner was out and they were friendly, took my portfolio. The second one, the owner was very interested even wanted to see my samples and said she reevaluates her inventory every November and takes on new art at that time and was very interested. I went into a third gallery and she took my work on the spot including the sample raku hawk I had with me. Thanks for the great seminar!

Tammy Bality

(Colorado workshop)


Hi Jason,

My apologies for not writing sooner! I’ve meant to send you my thanks for your very enjoyable and helpful seminar in Houston. It truly exceeded our expectations and was just what we needed for several reasons, especially the opportunity to ask the candid questions we’ve always wanted to ask an insider in the gallery world. Your suggestions were specific and immediately helpful to the process of building our art business.

Because of the seminar, we’ve implemented the following changes:
William had been putting dates on his painting, but he’s decided to not include them any longer for the reasons you suggested.

We are looking at presentation differently and making sure everything we do reflects the quality we want to convey. For example, we’re now having each finished painting scanned at Thomas Reprographics to get the best digital image.

Pricing had been a confusing and difficult process for us. After the seminar, we sat down and did some math on what his paintings over the previous year had sold for to get a per-square-inch average, which turned out to be $7.50 per square inch. We then calculated the work we have available with this formula and put together a price list. We immediately felt more confident. Right after we did this, we got a call from Russell Tether at David Dike Gallery II in Dallas, who has had shows for us and is now moving on to become a private art dealer. He had someone interested in one of our paintings and he asked us for the price. We were quickly and confidently able to give him a price based on the calculations we had just done. We even told him about how we came up with the pricing, which impressed him, because it represented past sales. He sold the work for our price (yeah!) and today we are driving up to Dallas to meet the buyers who are hanging the work tonight at their house. And coming home with our 60 percent, which is around $7000!

We also decided to go ahead with the giclee print we talked to you about. We have a gallery with a strong online presence interested in promoting it and they are having a reception to introduce the print in October. The edition will be 80 and the prints will sell for $300.

We still have lots more to do, especially finishing William’s portfolio to take with us to galleries outside Texas, and putting past work into the Art Tracker software. Once we finish getting our organization in place, we will be working on researching and finding galleries that would be approachable for work like William’s.

Again, our sincere thanks for both the seminar and for your offer to answer any future questions we might have.

Our best regards,

Kathryn & William Young
Palestine, TX


I would highly recommend the seminar. It was very well planned and executed.

I can’t say enough about how helpful and genuine Jason was in sharing his experience in the art market. You felt very comfortable asking any question and that it goes beyond the seminar day as Jason invited us to email with any further questions that came up which we forgot to address that day. I have stopped by the gallery and ran some pricing questions past Jason and he was very helpful.

The seminar really gets you to look at all aspects of professional artist’s marketing needs and how to prioritize getting it all accomplished. I wish you well on your artistic journey. This seminar gave me a burst of energy to accomplish my goals.

A fellow working artist with high hopes for the future!

KiKi Sweeney
Scottsdale, AZ

Hello Jason,

I am happy to tell you that I have picked up two new galleries since the seminar. One, in Tampa, FL, is offering me a three month solo show next March. The other, in West Linn, OR (a high dollar suburb near Portland), is a brand new gallery under construction, that will open in October. I just dropped off ten paintings there Monday.

So far so good! My goal is to have four-5 galleries by the end of next year representing me, and selling enough that I will have no choice but to quit my day job.

If you decide to open a Seattle gallery, let me know!

Thanks again for your advice and insight. It was very helpful.

Mark Larson
Seattle, WA

This was the most informative seminar I may have ever attended! Very direct, practical, specific information. Took the mystery out of pricing, inventory and what to say.

Traci Parks
Columbus, OH

I just came back from doing a one day invitational art show in Baja Mexico. It was a great success with 4 large pieces sold. The best part is 2 of the pieces were purchased by a gallery buyer from Lake Tahoe (Truckee) for a gallery there . . . She also picked out several more large pieces, which she said she will purchase when she returns to Lake Tahoe, and wanted to see more of my work . . . Anyway, just thought I’d let you know. Never would have made these moves, or understood them without your seminar.

Dan McGeorge
San Diego, CA

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