“Starving” to Successful | The Fine Artist’s Guide to Getting Into Galleries and Selling More Art (Book)

StSBookSHave you ever wondered if you have what it takes to show your work in galleries? Have you felt frustrated because you are unsure how to best approach galleries for representation? Do you know what you need to do to prepare your work, your portfolio, and yourself to make an effective approach?

“Starving” to Successful | The Fine Artist’s Guide to Getting into Galleries and Selling More Art will answer these questions and many more as you prepare to increase your presence in the gallery market. Written by J. Jason Horejs, owner of Xanadu Gallery in Scottsdale, AZ, “Starving” to Successful will give you pragmatic advice and concrete, actionable steps you can begin implementing immediately to become more successful in marketing your work to galleries.

Gain insight into what a gallery owner is thinking as he or she reviews your portfolio. Understand why the most common approaches artists make to galleries are largely innefective. Learn what most artists fail to do in preparing their work for sale.

“Starving” to Successful will change the way you look at the artist/gallery relationship, and will set your art career on a new path. Order today to begin building your success.

“Starving” to Successful Will Teach You

  • How to create a consistent body of gallery-ready work
  • What you should do to present your work in a manner that will appeal to galleries
  • How to price your work
  • How to organize your work and track your inventory
  • How to best allocate your marketing efforts and dollars with an eye toward getting into galleries
  • How to build your resume
  • How to pick the best markets for your work and how to find the galleries in those markets that would best suit your work
  • How to confidently approach galleries and what to say when you meet the director or owner.

And much more . . .


Order Starving to Successful

“Starving” to Successful
205 Pages – Paperback
© J. Jason Horejs | RedDot Press


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Look Inside the Book

Table of Contents

Chapter 8 | Creating Critical Collateral


 Testimonials | “Starving” to Successful Book and Workshop

“I knew the information was solid and valuable the day I heard it in the workshop.  Being a believe-it-when-I-see-it type, I decided not to turn in a statement the same day.   I prepared myself and my presentation just as you outlined.  I’ve approached three galleries since then (words ready and portfolio in hand), which I had scouted and selected as being a right fit for my work.  I’m happy to say I’m batting a thousand, and my confidence is soaring.  I’m in the process of getting work ready for two more galleries that I want to approach.  I think what’s helped me most is knowing I’m prepared and ready to put my work in front of them, and the realization that it’s a two way street.  If the gallery is actually right for my work, they’re happy to see me.  No need to be hesitant, or apologetic about “intruding” on their day.  Thank you, for helping me put this important other half of my art career in place!”

Jimmy L. – Texas


“I took my portfolio to Aspen and got accepted at the second gallery I walked into! I love your formula – that now makes five galleries successfully secured using your techniques.”

Leslie Begert – Austin, TX

About the Author


J. Jason Horejs | Owner, Xanadu Gallery

Art flows through Xanadu Gallery owner J. Jason Horejs’ veins. Second generation in the art business, (Horejs’ father is a nationally recognized oil painter John Horejs), Horejs’ life has always been filled with art. Though not interested in pursuing a life as an artist, Horejs fell in love with the business side of art at an early age. At age 12, the future gallery owner was employed by his father building custom canvas stretchers.

In 1991, at the age of 17, Horejs began working for Legacy Gallery in Scottsdale, AZ, where he learned the gallery business from the ground up. Horejs handled logistics, shipping and installation, eventually working into a sales position at the western art gallery. Horejs worked in the gallery’s Scottsdale and Jackson Hole, WY, locations.

In 2001, Jason and his wife, Carrie, opened Xanadu Gallery in Scottsdale. In spite of opening on September 11th into a completely changed art world, Horejs built the gallery into a successful venture, showing work by internationally recognized artists and selling to collectors from around the world, including major municipal and private collections.

In 2008, Horejs developed a series of art marketing workshops designed to help artists better understand the gallery business and better prepare themselves to approach galleries. This series of workshops has helped thousands of artists prepare to show and sell their work through galleries.

“I discovered,” says Horejs, “there was very little information out there for the aspiring professional artist regarding the business side of art, especially in terms of the crucial relationship between the artists and the fine art gallery. Even artists who have graduated with master’s degrees leave school having never heard a word about how to approach galleries.”

Horejs observes that artists approaching his gallery are making many of the same mistakes, not because their work isn’t gallery-ready, but simply because they don’t have a clear idea of how to proceed. The clear-headed advice the gallery owner gives is designed to give the artists concrete steps they can take to prepare their work, research galleries and approach galleries for representation.

In 2009, Horejs published “Starving” to Successful, based on his workshops and experience helping artists. The book has been a #1 best seller in Amazon.com’s Business of Art category.

In addition to his ongoing work with artists and collectors through Xanadu, Horejs has dedicated himself to disseminating his knowledge of the gallery business to artists.

Order Starving to Successful

“Starving” to Successful
205 Pages – Paperback
© J. Jason Horejs | RedDot Press