I received the following question from a reader in Calgary:
I have a burning question for you. I have discussed it with other artist friends, but I would like to hear your opinion on this if you have the time.
Is it prudent for an artist to boast about a sold painting on social media?
It makes me absolutely crazy to see artists post, in upper case, bold letters, flourished with multiple exclamation marks, SOLD!!
…Face Palm! ARGH!
Is this remotely helpful for one’s future sales?
Is this blatant bragging?
Is this amateurish?
I rarely post SOLD on my social media, let alone a tiny mention of the sale.
My thought is, creating and sales are what we are supposed to do, and it screams amateur to me. Am I off base here?
Do realtors ‘brag’ about the last house they sold? Do used car salesmen? How about a plastic surgeon…SOLD!! another pair of triple D’s!!
Michelle
My Response:
Hi Michelle – it’s great to hear from you, and I’m glad you reached out with this question. I do understand what you are saying – that it feels braggadocious to share sales online or through social media. I would actually argue that it absolutely is a good idea to post sales in this way. Posting sold work can create buzz around your work with your followers – they will often congratulate you on the sale and feel genuinely excited for you. That’s all good energy and vibes going your direction. More importantly, however, when your past buyers see that others are buying your work, it helps them feel validated in their decision to have purchased your work. For those who haven’t yet bought from you, it helps move them closer to a purchase decision when they see that other discerning buyers are purchasing your work.
I especially love seeing posts where we get to see the artwork in its new home, and perhaps a photo of the artist and buyers.
Sales should be celebrated!
I know it feels like you are tooting your own horn to post sales, but if you don’t toot that horn, no one will!
Obviously you would want to be cautious not to overdo it, or to reveal personal information about the buyers, but as long as you’re careful with that, I would encourage you to go for it! I think you’ll find that your followers will love to see what’s going on with your sales.
P.S. just for fun I’m including a page from a local newspaper with a realtor’s ad where we see an illustration of exactly what you mentioned – the realtors listing 10 recent properties that they’ve sold.
Michelle replied:
Thanks so much for this feedback. You highlight good points. I will try it…it just won’t be double BOLD or UNDERLINE!!! “in your face” kind of post. A matter of fact, not fluffy, not bragging , just informational.
Do You Share Your Sales?
What do you think – is it a good idea for an artist to publicize recently sold artwork? How do you let your followers know about these sales? Have you seen other artists go too far in bragging about their sales? Share your thoughts in the comments below.
Yes, absolutely!
I agree 100%
I just makes sense. As said , everyone needs to know you are saleable , collected, have followers and on the rise.
I think it is fine to post a sale. I
Always post a sale and my fellow artists and friends are always happy for me as I am happy for them when they post that they have sold. To me it creates a buzz of excitement!
I do post when a painting sells, absolutely. It’s usually in the form of, “pleased to have a new patron”, or “this painting is headed for a new home in the south”. It can be done in a way that doesn’t involve too much cheesiness.
Hi Jason, I am in total agreement with you. if the sale is presented in an elegant way and displays a proper level of credit and thanks to the gallery and patrons, it does encourage potential collectors as to the viability of the artist’s dedication to their career.
Thank you for your representation, dedication, and hard work!
As an art gallery in New Mexico we always post sales. We love supporting and bragging about our artists AND you are exactly right, Jason, it creates buzz. My business partner and I see posting sales ad another advertising opportunity and a great business practice. People share our posts and are genuinely excited for us and the artist. The buyers happily send photos of the work “in it’s new home” with permission to post on social media.
This article couldn’t have been more perfectly timed Jason! I just sold a piece yesterday and changed my FB and Instagram posts to reflect that. I also am hesitant about “tooting my horn” but I am hoping that it helps to validate my artwork will drive up excitement for other future pieces.
I paint dog portraits, and post a painting almost daily. I always include “SOLD” in the description. Otherwise, people ask if they can purchase.
So how often do I post a sale? I sell 200 plus original pieces ranging from 6×6 to 30x 48” each year. I would like to create positive buzz and validate clients previous buys but when is it over kill? When is it too much of a good thing?
That’s awesome Gail! I wouldn’t hesitate to post a sale every other day or so. Remember, your post is going to be one of many in your followers’ social media feeds, but the repetition will keep you on their radar and reinforce the message that they like a popular artist’s work.
I didn’t mention sold art in my IG and FB posts until about a year ago. Many, many fellow artists and people in the art business encouraged me to do that. It felt very uncomfortable and to be honest it still does a bit but the energy and response has been so nice. Also my sales are way up. Coincidence? Not sure. But I am thrilled that more and more of my art has found loving forever homes. Thx Jason and to all who contributed to this conversation. Warmest regards to all.
Jason — not to be contrary, but is there a danger of diluting your cachet/success with too much success? I know this would be good problem for an artist to have, but how much is the “rare catch” aspect of a purchase of interest to buyers?
If you have ‘too much success,” wonderful! Congratulations! Maybe talk about this in more general terms…so people can say “I’m thrilled for you!”
I do find people genuinely interested in what went out the door. People who love your work are going to be happy knowing they aren’t the only ones and happy for you. It reinforces their beliefs. It’s also part of developing your stature in the art world…of course if you are already a famous name, maybe….um, wait, wouldn’t hurt then either.
Absolutely post, and shout from the rooftops!
Hi. I was born and raised Canadian, but have lived in the US for 30 years. It is very noticeable to me that Canadians frequently have a hard time with this issue. I see my Canadian relatives and friends always concerned that that they will appear ‘too show offy’. I don’t see my American friends with the same concerns. It is a cultural thing, my Canadian friend.
Canadian culture finds it offensive to show off too much money, too much talent, too much success, too much luck. But this is sales. Success breeds success. My suggestion as someone who straddles this line often…check those sensibilities. Can you shape your message in a way that encourages the sense of success but doesn’t offend your Canadian readers? ie. “I’m so happy that my customer…..
Hi Victoria, I agree with you. Culture needs to be considered. I am Australian who lived in the US for several years and noticed the same thing. Where my American friends wouldn’t give the issue a second thought, Australians generally do not react well to what they perceive as ‘showing off’. Keeping the emphasis on your joy for the buyer works well, but it is a fine line to walk and stepping over that line can create a negative rather than a positive reaction. Success does lead to success, but being culturally aware about how and who you share it with can be important.
Thank you for that Victoria. As the person who asked the original question to Jason, I appreciate you pointing out the ‘Canadian’ cultural aspect to this. It really is drilled into us to not brag, and I still find it difficult to celebrate a sale. I try to do it in a humble appreciative way.
quick thought. If I was really selling now I would say so. Not a huge banner. But personally I found myself the other day after seeing a friend had sold yet another painting…she is in a few galleries, and has a huge following, that instead of being happy for her I felt a twinge of jealousy!!! I quickly recognized what I was feeling and why and turned that around to happiness for her. One year I sold a lot of work..that was a long time ago! I announced it in a low key way and a friend who actually sold more than me and more consistently got very jealous and responded with anger and contempt. I guess that can happen if we choose to brag on ourselves but I think it is probably not a usual reaction. I say tell the world!
A friend of mine has recently been posting a lot of sales on her Facebook page and I am excited to see them. If her tone had been all “Look how great I am! #makingbigmoney”, I would be annoyed. Instead, her posts are simply stated to show her appreciation for the sales.
I see nothing wrong with saying SOLD although I’d avoid exclamation marks that make it sound like a surprise. I post pieces that sold saying things like..Delighted this piece went home with a happy collector and I say which gallery or show they found it. I like to recognize the effort they put into the sale.
I always post about one of my pieces going to it’s forever home. Nothing about sales. No names of the new owner. But an overall celebration of the piece changing hands. A post of the painting goes along with the blurb. I have generated sales from several different patrons by generating the small bit of celebrating.
The “brag” factor never crossed my mind when posting a piece as being sold. I’m with your reasoning, Jason, and would add that it’s good information for patrons/buyers to know that this particular piece is no longer available — they can then peruse my other work for another piece that speaks to their heart.
I was brought up that bragging or being showy was never a good thing, and consequently SOLD! always rubs me the wrong way. I agree with the comment that just a sold without the exclamation point is ok. Maybe I am way off in my perspective and that the people who scream “sold” are the ones that do very well. This is something to think about and I’m glad the subject came up. Thank you.
I definitely post-sales but I am careful. I have sometimes sold paintings as gifts so I make sure the intended has received the present first! Other than that, it definitely helps create a buzz about my work and since the posting is done on social media, it tends to get noticed. I have many past clients coming back to buy more work shortly after I show a sold piece.
A few years ago during a busy open studio, I sold a small painting and the patrons were so excited they asked another customer to take a picture of the painting with me.
They immediately posted to social media and their joy at finally owning one of my originals.
Since then it’s become common practice to share the “joy” along with my clients.
As a collector I like to see what other people are buying. Pure curiosity. I’m amazed, appalled, thrilled, envious, and always happy for the artist/gallery. I can also see if artists seem to be chasing trends.
I try to stay humble in my braging, if that is possible. A phrase like, ‘ I am happy to announce I sold my third piece of art to a local collector.’ Let people know about repeat sales without an in-your-face bold cap blurb.
I have been an artist and worked with artists – and owned galleries for almost 50 years. I think it’s really great to celebrate sales and especially to show your sold art in its new environment if you can get a photo of that. What is not good, though, is to keep sold art on your webpage. Only keep available art there. Because sold art becomes a ready excuse for indecisive people (who are frequent) to not make a decision. “I really want a piece, but you know, the one I love best, unfortunately, is sold.” Don’t give them that escape hatch!
I agree that it’s good to post sales the way Patty described. Jason, Your comments were spot on also. It encourages buyers. Also, I think it makes the client that purchased the piece feel good. Never mention names but do include where it’s off to if I know! Folks are often proud of their living spaces and enjoy seeing the art included online when they send you a photo of the installed piece.
Thanks Jason!
I always go back through my social media and mark work as sold, usually thanking the gallery/venue by name and the collector using just their initials.
I don’t make a new post of it.
It’s amazing how often someone will like or comment on a post that’s months old, and I feel it‘s a curtsy to let people know if something is no longer available.
I have an archives page on my website and move sold work to it.
That way I have a visual record, plus if someone is interested they can see that I have a good sales record.
Yes-I post my sales. I find that since I have posted them this last year my commissions have increased. So far I have not advertised for commissions, but am booked till the end of the year with 5 jobs! I think that is a great idea to have a pic of the sold artwork in it’s new home! I will start requesting that of my clients and see how popular it
Yes-I post my sales. I find that since I have posted them this last year my commissions have increased. So far I have not advertised for commissions, but am booked till the end of the year with 5 jobs! I think that is a great idea to have a pic of the sold artwork in it’s new home! I will start requesting that of my clients and see how popular it is to do so!
Absolutely YES!!!
I have read several scathing remarks, usually from other artists, about posting “sold” paintings on Facebook and for a while was reluctant to do so. However, I now do, and approach the posting a little differently than your inquirer described. I post any new paintings close to a show opening or when a piece is newly arrived at a gallery. So there could be many weeks that a new painting is not scheduled to post. In fact, I now have 10 new paintings done, but will not be posted until later this fall close to show opening times so the news is “fresh” to collectors. To keep my name and work in front of collectors when I do not have new work to post, I post “sold” paintings. However, the text begins with “Off to a new home” or “Found a new home” followed by a short painting story using mood and picture words to make for interesting reading. The gallery is always acknowledged and thanked. I also” tag” the gallery so they see the appreciation I have for their support and hard work. I always receive wonderful comments on the post, and I thank and comment back to each and every one. http://www.darciepeet.com http://www.Facebook.com/DarciePeet
I’m always happy to see my artist colleagues and those I follow online post their sales. It’s an encouragement that says the art market is alive and well… a rising tide that floats all boats.
Hi Jason,
Appreciated this particular post. As I have done both, celebrated almost doing cartwheels and at times remained silent. When I was an art student our painting instructor said, “Your success will travel quickly, but never boast to a fellow artist that may be struggling”. Joy should always be shared and with wisdom. My collectors are happy when the family of collectors increases. But my sharing with another artist is to first support them. When an artist whom I know personally, does well, I’ll take the time to send a message on how happy I am for them and this acknowledgment is always done with a little quiet thought in my heart that many artists will succeed as well. It’s great to hear of success…it inspires the rest of us as we proceed on our journey of acceptance.
I am also a Calgarian, but have been living in the US for 18 yrs now, making that living selling my photography. I fully believe that you need to promote yourself in this business, and posting notable sales is key!
I post pictures that my clients send me once they have installed my work. I don’t post all of them, but if they are well shot and shows the art in context to the room, I most definitely will. Especially the largest pieces.
I also post photos when a youngster comes in my booth and falls in love with the work and purchases a piece on their own. I ask them and their parents if they are ok with doing that and they usually are ok. No personal info, but it helps encourage parents to interest their kids in art which is always a good thing in our industry for future creators and collectors.
Yes !!! Absolutely post your solds. Not only does it let past buyers know they made a good decision it gives future buyers a nudge. I love to see other artists post about selling their work and winning awards because it means the economy is moving. And also ‘if they can do it, I can do it’ Don’t hide your light under a bushel.
Announcing a sale is not meant to brag, it is a means of promotion. It helps instill confidence in others that the artist is worth the asking price, and that they too are justified in spending their money on his or her art as well. Never look down on another artist or gallery for announcing a sale…It is just good business sense.
Sure! Why not? It damn hard to sell art and when someone buys one of my paintings I am thrilled. Nothing wrong with giving yourself a pat on the back and a ‘SOLD’!
As a gallerist, I feel that it is my responsibility to promote the fact that great art is collected and treasured by a vast demographic…not just the ‘elite’. I post about first buyers, long time collectors, collectors pushing their own boundaries with a new acquisition …….anything to celebrate a life with art in it. We are still battling a disconcertingly large population of folks who believe that art is frivolous….that art can be replaced forever with ikea posters and one’s own iPhone photos printed onto canvas. I’d rather treasure a sketch on a paper napkin ….and I celebrate every time a patron exemplifies that. Why shouldn’t we all?
I post an image of the piece and say “ now in the collection of: (collector ‘s name )
Or if they desire privacy, I’ll say: now kn a private collection.
I announce sales, in a somewhat humble way. Something like, “Sold. So happy that my work has found a home where it can be enjoyed for years to come.”
I announce announce (post) any notable accolades, for example if my art has been selected for a juried exhibition, or has received an award. I’ve received only very positive and supportive reactions to this.
This has been a hard decision for me. Posting sales does make me feel like I’m gloating but I’ve realized it helps to validate my credibility to other potential customers. There are creative ways to do it as Jason points out. For example, rather than just posting a painting w/ a SOLD sign, perhaps the painting hanging in its new home. Another example; I create mixed media earrings and encourage my customers to post a selfie of them wearing my earrings. This is a win, win marketing wise without feeling like I’m gloating.
Of course celebrate your sale. What’s the benefit in being humble? Who will talk about it if you don’t? Let people know someone wants to invest in your work. Create a buzz. Create demand. Make more art. Sell art!
My first thought When I see an artist mention their sales is that it seems like bragging. But my 2nd thought is “if you don’t promote yourself who Is going to”? so I Don’t think it’s a bad thing. You just have to do it in a way that doesn’t seem braggisg or amateurish. And yes, we get post cards in the mail from realtors on houses recently sold near us.
There is no one better to promote their art then the artist. You are your own best advocate for selling your work which is your end goal. As an artist…seeing SOLD associated with my art is a means of generating interest. If potential buyers see that your work is frequently sold, it denotes that it is demand. Love seeing the red dots!
I’m a realtor and an artist. Let me respond like this. People are like sheep. They want what their neighbors have and they shop where their friends shop. There is nothing amateurish about being successful and telling people about your success. Quite the opposite. How many posts are Etsy crafters complaining they haven’t made a sale. Being good enough to have your artwork liked and coveted enough that someone is willing to put real money down is a huge compliment and I’d scream that from the rooftops! So I think you are completely wrong. In every aspect. And quite frankly insulting to every successful artist who announces that their art is sold.
And in real estate many brokers FORCE their agents to post their recent sales. If the agents don’t post their sales then they are fired.
Hek yes, Realtors™ ‘brag’ constantly about their sales successes ! In my area, that’s how they establish their bona-fides…
What Jason said 😊. Just don’t get icky about it. I have a “New Homes” section in my monthly email and DO put in purchasers’ names and their city with their permission. My readers tell me they love reading about where paintings land. And yes, awards too. Keep it humble however. Maybe that’s my upper Midwest upbringing.
I think the “cultural” point made by our Canadian friends can be expanded to include gender.
Women in just about all cultures that use social media to promote art (US, Canada, UK, Europe, Asia, Australia, etc) are taught by the dominant patriarchy—that itself includes women—to be self-effacing.
We are encouraged and taught to make ourselves smaller and more “ladylike and feminine” by, among other things, not “tooting our own horns,” and if we do, we must be discreet and “elegant” about it.
All of this indoctrination is optional.
You betcha! I post my ongoing paintings on Facebook – I start by saying “on the easel today”. Often the work is still in progress. These posting have lead to a lot of sales which, when they do sell, I say so. Recently I sold a large format, 30 inch, painting of a cocktail with olives splashing into the glass. It sold to a lady in El Paso. She sent me a photo of the painting hanging above her home bar. I posted that on Facebook and that led to a commission for a similar image. If you are proud of your work then promote it.
I do post sales. As well as when I have a show, when artist friends have shows, there’s enough to go around!
I and my artist friends do announce sales though generally avoid that realtor “Sold!” sign style. We say things more like pleased to have a new patron or collector . . .or pleased or grateful that X painting has found it’s home with [mention name if guyer wants, of course not if they don’t want mention]. When my galleries announce, they generally congratulate both artist and collector. On my own media I obviously don’t congratulate my “lucky collector,” but artist friends often chime in to do so.
Often our latest pieces are our favorites. That’s the nice and exciting thing about being an artist. We keep improving. There is something final about that SOLD word. I think it is beneficial to say that an artist is willing to take on commissions in the same genre or theme as an especially popular piece. Sometimes the size would not have been exactly right for a potential client. Showing flexibility and enthusiasm is never a bad thing. Perhaps adding something like,”Third in a series”or “Ocean Collection”, would lead to more excitement and let the buyer know all is not lost and that they too can purchase a similar style or media from a prolific artist. Thank you for your many interesting questions, Jason.
On my website I have a section for artwork that has been purchased. I think it gives potential buyers an opportunity to see the range of my subjects and abilities. I don’t have prices or names just the pieces. I also think that acknowledging sales can spur buyers to purchase as they can see the opportunity is not going to always be there, creates some urgency and appetite perhaps.
http://www.bdickinsonart.com
On my website I have a section for artwork that has been purchased. I think it gives potential buyers an opportunity to see the range of my subjects and abilities. I don’t have prices or names just the pieces. I also think that acknowledging sales can spur buyers to purchase as they can see the opportunity is not going to always be there, creates some urgency and appetite perhaps.
I always announce a sale on my FB page. I say I am happy to announce that the painting has found a new home and I thank the gallery who sold it.
YES!!!!! And, in one case I was able to connect the purchase to a previous one the buyer had seen online.
Yes yes yes artists should post sold work! This helps other artists as well showing the world Art IS Selling!
I think the question is worded badly. The definition of the word “brag” is to say something “boastfully”. Well, of course none of us would or should say something boastfully. But sharing our happiness about a sale is not boastful in the least – and if you believe it is, I suspect that comes from that horrid feeling of self-consciousness and insecurity that many artists seem to have. Most people love to see people strive and succeed – that’s why the Olympics always have such great tv ratings. So go ahead and communicate your success and not only your joy, but that of your clients. And as suggested, it’s especially great if you can include a pic of the art in its new home. You work hard to achieve every sale and people will enjoy hearing about them. Your existing clients and your potential ones will feel supported. And your fellow artists will not only be pleased for you, they will know that art is selling – yay!.
Thanks for what you said. It is validation for what I do and I always, with joy and gratitude share my
sales and do so with a SOLD on it. It gives me credibility, and the friends in my feed are kind
and pleased for me as I am with them with the good news they post. I think it helps increase sales and
adds another connection that is positive for all.
When an artist makes a sale, it offers hope to other artists who may be starting or shy about
posting their art, etc. It offers possibilities to other artists.
I absolutely mention any sales I make, giving the title only, without the name of the buyer or the price, just a quiet little post that says thus-and-so title has gone to a home, hopefully forever, or that a piece was published somewhere, produced on my line of clothing, or the special ones sold as limited edition prints.
90% of my work is in multiple limited editions, as I’m a digital artist, photographer, poet, and videographer, so I don’t sell ORIGINALS, but limited edition fine quality prints, or copies of chapbooks, or DVDs with chapbooks, or a piece from my clothing line, or a leather-bound art book that has a collection of the images, photo montages and some original poetry.
People who buy my work like to know that others enjoy it too, partly because it validates their taste and a bit of their worldview, and partly because they generally seem to honestly like me and wish the best for me.
It’s a fairly niche market in a lot of ways, so most of my sales take place through my website, at a pop-up or collective gallery, or in a booth at an art market or art fair that I’ve juried into. I like meeting people and getting to know them a bit, so these kinds of sales opportunities tend to be most enjoyable for me, and I suspect for my buyers as well.
I doubt I’ll ever get my work into a gallery anywhere, but I’m not looking to become famous, just to make enough to allow me to keep on making art for the rest of my life. I drive an 8 year old electric car (REALLY inexpensive to maintain compared to a gas car), buy just enough clothing and light makeup to look decent when out in public, eat dinner out about once a month or twice only, and live in a small apartment where I have my rather technical looking studio, filled with 2 computers loaded with software (business, video-image-photo editing software), camera gear, expensive printers, and a couple of small but efficient work surfaces for bookbinding, proofing, etc.)
I don’t need a lot – all the gear is on upgrade schedules arranged in order of warranty lapses or expected innovation cycles in the tech world, so I know when I will be getting new software, hardware, camera gear, etc, and I keep a list of when replacements were needed for boots, shoes, hats, and other long-duration needed items, so I know when things are likely to start wearing out a few months ahead of time and can shop online and start saving for them.
I’m never cash rich, but I’ve also never been happier – I’ve made a lot more money in the past during my corporate career, and had bigger houses, newer cars, etc., and don’t really feel like I miss them much these days.
Too much cool stuff to do and explore to go collecting things that don’t pay me back emotionally as much as my art supplies and production gear does.
Someday I will probably not be able to do the art fairs, pop-up galleries, and art market places anymore, and about then I will want to be publishing through a recognized publishing house and selling in a local gallery or two instead, but I’m just starting to really find my artistic voice now after ten years in the business, so will have better things to offer in the coming years for that kind of market.
I’ve adopted a softer, not so braggadocious approach to publicizing my sales than a big “SOLD!”…
I congratulate the buyer anonymously ( by using only their initials & city ) for their new acquisition ! And I thank the venue or gallery for bringing artists and collectors together. And I include a photo of the work with title and some description and a link to my website.
Art buyers are after the smell of success just as much as buyers of any other unique commodity. Most if not all really high priced and profiled public artists have learned that game and play it to the maximum. Art fairs are the ultimate example of this process in action with the after hours sales being conducted as though they were social events to celebrate success.
There is also another less flamboyant approach via exclusive galleries that is also fueled by sales announcements just in a more subtle manner. The clients are not householders but major collectors, museums, corporations etc that value their reputations and buy for the cache of success just as others do. it is human nature to gravitate toward success and to seek quality.
Celebrate your success and allow others to join you in that acknowledgement. Allow the starving artists the right to their opinions and experience just be glad you are not among them. [at least for the moment]
I just read a hilarious article about a Brooklyn gallery that doesn’t use the word sold but rather “this work has been placed”. LOL
I don’t see any harm in posting on Facebook or Instagram that one of my ceramic pieces is sold. My friends are always supportive and happy for me when I make a sale, and I show that same level of support to other potters.
On team “share!” Any professional communication consistent with your style or personality should be received well. Social media and monthly newsletters are a good way to share the good news